ANNUITAS

MAY 13, 2021

This evaluation looked at the four market leading platforms today—Oracle Eloqua, Marketo, Salesforce Pardot and Hubspot—analyzing 112 requirements that are critical for enterprise environments. Marketo scored 19% higher than Eloqua and Hubspot and 24% higher than Pardot in the analysis.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

Webbiquity

AUGUST 18, 2020

They were ranked on both the number of total reviews (popularity) and average ratings (quality). Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites. Total reviews: 339. Total reviews: 156.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

AUGUST 12, 2012

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. It’s not about sales. This is a book about the only thing that matters: revenue.”

Work Management 100

Work Management Marketing Management Marketing Automation Services Eloqua 100

Customer Experience Matrix

OCTOBER 30, 2006

Not to be obsessive or anything, but I do want to respond a bit more to the anonymous comment on last Thursday’s post, which said (the comment, that is) “Eloqua is definitely a marketing automation and campaign management tool. MRM is not something Eloqua does now, but I would expect them to in the future.”

Eloqua 120

Eloqua Resource Management Marketing Automation Services Work Management 120

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. Tweet This! Subscribe to the comments for this post? Seed this on Newsvine. Add this to Mister Wong.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

PathFactory

JULY 8, 2021

PathFactory kicked off July with eight new awards from G2, the peer-to-peer user review site focused exclusively on business software. G2 issues new awards every quarter based on real feedback from over 1 million verified reviews to ensure timely and accurate customer satisfaction scores.

Peer-to-peer 105

Peer-to-peer Marketing Automation Services Work Management Marketing Management 105

Contently

JANUARY 31, 2023

It works with natural language processing (NLP) AI that “reads” or “listens” to what consumers say in product reviews, in conversations with customer support personnel, on social media, and in survey responses. This is the practice of understanding consumer attitudes and opinions using technology.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

LeanData

JULY 19, 2022

When you send an email from a marketing automation platform (MAP) like Marketo, Hubspot, Eloqua, or Pardot, it sends a simple pixel on the email that is used to track opens and clicks. 2 – Review the data. A little background. Research what the market looks like and the tools we might be going up against.

Email Marketing 97

Email Marketing Demand Ad Building Marketing Automation Services 97

The Effective Marketer

MARCH 9, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

TrustRadius Marketing

JANUARY 8, 2020

While Hubspot offers sales and service software, it is most widely reviewed for its marketing automation solution. Hubspot’s marketing automation software has received 1479 reviews and ratings on TrustRadius (overall score of 8.4), which gives us key insights on what users really think about the tool. Oracle Eloqua.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

PathFactory

MAY 29, 2022

Similar alerts can be set to existing customers, targeted ABM accounts, specific high value campaigns, including campaigns that feature 3rd party assets (G2 reviews, Forrester reports. some MAPs are limited in this functionality (ex Eloqua can only send to one email address vs Marketo who can alert account/lead owners.

Sales Management 40

Sales Management Ideal Customer Profiles Top of Funnel Eloqua 40

Webbiquity

JULY 12, 2016

Here are 14 of the best marketing automation tools based on their popularity with reviewers. Google Review Count: 93,900. Showcase reviews: SnapApp. Google Review Count: 85,400. Sample review: “The software, analytics, and support are amazing. Google Review Count: 62,200. Showcase reviews: 201 Digital.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. BrennerMichael A6: @ MarketingProfs do a great job and @ Eloqua @ Hubspot @ Hoovers , @ Intuit , @ OpenForum @ SAP (of course!) Content Strategy is about having the content your audience wants. Social is about engaging where they are. What do you think? .

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. BrennerMichael A6: @ MarketingProfs do a great job and @ Eloqua @ Hubspot @ Hoovers , @ Intuit , @ OpenForum @ SAP (of course!) Content Strategy is about having the content your audience wants. Social is about engaging where they are. What do you think? .

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Litmus

NOVEMBER 9, 2020

For example, if you plan to use First Name, review the field and clean up as much as you can even if it means deleting the junk data. Marketing Automation Platforms, such as Oracle Eloqua, has tools in place to help you automate the data cleansing process. And, use default values such as “Valued Customer”.

Webinar Metrics 113

Webinar Metrics Trends Marketing AI Budget Programs 113

Customer Experience Matrix

APRIL 15, 2012

That one came up last week and led me to review my files on industry benchmarks. Here’s some detail from the study itself (you'll have to click on this to make it legible): Eloqua Marketing Metrics Outlook 2011 You’d expect Eloqua to put out a good study on this topic, and they do.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

Ledger Bennett

DECEMBER 1, 2019

– Review your business and marketing objectives and identify the skills you need to deliver against these. – Perform an honest review of the skills you currently have access to both internally and externally. – Identify and prioritise the skills gaps you’re facing. Other blogs that may interest you.

Planning 52

Planning Resources Work Management Resource Management 52

Customer Experience Matrix

APRIL 3, 2013

As I wrote in my earlier SetLogik review, one particularly attractive result is the ability to match sales revenues with marketing leads, always a challenge in measuring the value of marketing programs.

Reachforce 120

Reachforce Buy Marketing Management B2B Marketing 120

Only B2B

OCTOBER 20, 2020

According to the Eloqua research, the lead scoring system increases the deal close rate by 30%, company revenue surges by 18% and the revenue per deal goes up by 17%. The monthly lead ranks should be reviewed and updated by both the teams; this completes the quality lead feedback cycle. Lead Nurturing. Lead Nurturing. Use Technology.

Sales Qualified Leads 118

Sales Qualified Leads Lead Scoring Lead Ranking Leads 118

Customer Experience Matrix

JUNE 9, 2009

It’s irresistible to compare Sales Insight with Eloqua Prospect Profiler, launched two weeks ago (see my review ), which also gives sales people access to prospect activities gathered by the marketing system. Marketo is a Force.com application that works only with Salesforce.com, while Eloqua works with several CRM products.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Heinz Marketing

OCTOBER 4, 2021

I would say Topliners from Eloqua is one, that was very much a product community, which became a tribe. You went to the Eloqua, this is pre-acquisition. You go to am Eloqua experience conference, very rarely do you see more hugs than handshakes at conferences, but Eloqua experience was one. Tell me what you feel like.

Top of Funnel 106

Top of Funnel Account Based Marketing Communities Cross-Selling 106

TrustRadius Marketing

DECEMBER 16, 2019

Knowing this, we took detailed information from over 6,000 reviews and 200 survey responses from marketing automation software users and put it all together in the 2019 Buyers Guide to Marketing Automation. . Use filters when you read reviews. You can also filter reviews ‘by topic.’

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

Customer Experience Matrix

JUNE 13, 2016

So classifiers will undergo a training period during which marketers review and correct their results. Similarly, marketers will review the system's recommended actions and approve them before they are passed on for execution. Marketers will also design the actions themselves.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

Conversica

OCTOBER 9, 2018

Discounts, customer reviews, or other offers are great methods to seek customer engagement. Sales enablement tools leveraging conversational AI, such as Conversica’s AI Assistant , can help improve lead scoring for leads in marketing automation software such as Marketo, Pardot and Eloqua, and are easily integrated with Salesforce.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

Customer Experience Matrix

MARCH 26, 2015

Those firms will generally do better with a simpler solution that was built as an integrated whole, such as a StrongView (recently reviewed here ) or SiteCore (reviewed here not so recently ). Vendemore ( reviewed here ) is another option. But such integrated solutions are rarely comprehensive. ad inventory. sales stages.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Smarte

MAY 23, 2022

Duplication and Suppression: SMARTe offers native integrations with Salesforce , Marketo , Eloqua, and many other CRM’s/MAP. Data being dynamic and people changing jobs causes various errors as data review is tedious and complicated.

Validation 52

Validation Eloqua API Deliverability 52

Smarte

MAY 23, 2022

Duplication and Suppression: SMARTe offers native integrations with Salesforce , Marketo , Eloqua, and many other CRM’s/MAP. Data being dynamic and people changing jobs causes various errors as data review is tedious and complicated.

Validation 52

Validation Eloqua API Deliverability 52

KoMarketing Associates

APRIL 11, 2013

Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. BtoB Research Defining the Modern Marketer.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Customer Experience Matrix

JANUARY 5, 2010

I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ). Here’s a quick look at what I found. Social media.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Customer Experience Matrix

JULY 8, 2009

But Eloqua , Silverpop and Marketo remain industry leaders. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo. As the entries in the first column indicate, I've reviewed nearly all these vendors in either this blog or the Raab Guide to Demand Generation Systems.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

JUNE 27, 2014

But it fits perfectly into the “data enhancement” category, joining Infer , Lattice Engines , Mintigo , Growth Intelligence (which I’ve also yet to review) and ReachForce. The one objective distinction is that FlipTop is publicly listed on the Salesforce.com App Exchange, meaning it has passed the Salesforce.com security reviews.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Belkins

JANUARY 24, 2021

As an Eloqua study suggests, such an approach helped ten B2B companies enhance their close rates by 30% and have an 18% increase in revenue. Review Closed Deal Data Examine closed deal data to find out what kinds of clients accepted your offer most willingly. To enhance the buyer’s journey, you should resort to an attribution report.

Lead Scoring 97

Lead Scoring Lead Ranking Sales Leads Top of Funnel 97

Televerde

APRIL 14, 2020

The women employed as part of Televerde’s prison workforce development program are compensated fairly and receive on-the-job training in the art of sales and marketing, business acumen, in-demand marketing technologies (Salesforce, Eloqua, Marketo, et al), IT, and all other areas in business. The full study can be accessed here.

Lead Ranking 97

Lead Ranking Eloqua Marketo Training 97

PathFactory

MAY 3, 2022

The first is “ Traditional B2B Sales and Marketing Are Becoming Obsolete ” posted on The Harvard Business Review by Brent Adamson, Vice President at Gartner. These customized experiences can be shared directly from Salesforce, Eloqua, and Marketo as well as through sales engagement platforms such as Outreach or Salesloft.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

ViewPoint

MAY 5, 2011

In a recent article on Revenue Performance Management in Marketing Automation Software Guide, Lauren Carlson does a nice job of providing a context for the RPM discussion by differentiating it from marketing automation, reviewing the factors motivating its advancement, and raising good questions.

Marketing Management 120

Marketing Management Marketing Automation Services Eloqua Demand Generation Agencies 120

Madison Logic

MARCH 14, 2023

The ML Platform also integrates with other sales and marketing tools like marketing automation platforms Marketo, HubSpot, and Eloqua—and CRM solutions like Salesforce and HubSpot CRM. Part of this personalization is being ready to engage with buyers when they reach out, and having access to real-time data that gives you that heads-up.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Webbiquity

SEPTEMBER 1, 2010

After reviewing these three areas, Michael contends that, “In the big picture, it is social media that is shaping the practice of PR more than PR is shaping social media.&#. How PR Pros Are Using Social Media for Real Results by Mashable. How to Reach Out to Bloggers by Chris Brogan. Share it on StumbleUpon. Share this on Technorati.

PR 100

PR Marketing Automation Services Blogger Eloqua 100