The Effective Marketer

MARCH 9, 2010

Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. Design #6 Email Sender: SPSS Email Title: What if you had the power to increase campaign response rates and ROI? Big lead-in helps keep users reading.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Vidyard

DECEMBER 10, 2013

To start, we’ll review the campaign goals for some recent conferences including Eloqua Experience and Dreamforce. We use the traditional channels: Email, Twitter, Facebook, blog posts, LinkedIn community groups, etc., Promotion Channels Once you have these assets ready, it’s time to release them into the wild!

Campaigns 50

Campaigns Tips Landing Pages Conference 50

markempa

AUGUST 4, 2014

So that’s changed as well as social media like LinkedIn, Facebook, Twitter; [back then] those things really hadn’t taken off to the degree they [now] have so that’s changed a lot as well, just in terms of always on, connected. And so our personal life, or business life, have become enmeshed. Brian: Well, there are a lot of things.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

Albacross

JANUARY 17, 2020

Lemlist allows you to send images and videos within the emails that are personalized which is great for engagement and response rate. I do a lot of cold emailing to get clients and have found including a short custom voice recording in cold emails increases the response rate by over 10x (not kidding).

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. These methods are becoming less and less effective - email open rates are falling, response rates are falling, connect rates on phone calls are declining, etc.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Conversica

OCTOBER 3, 2018

With a response rate often three to five times higher than marketing or sales emails, Conversica’s assistants significantly increase the number of quality conversations with prospective students and reduce the time the admissions department has to spend following up. Follow the company on Twitter , LinkedIn and Facebook for updates.

Education 66

Education Marketing Automation Services High Quality Lead Eloqua 66

Hubspot

OCTOBER 29, 2019

Social selling is the process of researching, connecting, and interacting with prospects and customers on social media networks -- notably Twitter and LinkedIn, but others certainly fit the bill. Make sure to publicize your posts on Twitter and LinkedIn, including all relevant hashtags to ensure it can be easily found.

Ideal Customer Profiles 88

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 88