Anything Goes Marketing

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. They are some of the best and brightest out there.

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Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

This led me to research the ways that marketers are leveraging Twitter to improve their engagement with their target audiences. It also includes links to prominent Eloqua Tweeps that will help build your Twitter brand. If you want some basic tips on Twitter, check out Twitter 101 or Hubspot’s How To guide.

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Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

These emails should be sent using a marketing automation system like Eloqua. Considering that a recent Aberdeen Research report clearly demonstrated that best in class companies are finding lead nurturing successful, adding in these types of metrics should be a no-brainer.

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5 Marketing Automation Email Tips

Anything Goes Marketing

I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company. An IDG Research has demonstrated that the name of sender affects open rates twice as much as the subject line.