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37 reasons that video content is king

Biznology

Retailers who provide online video to show off their products report that the products with video sell a lot more than products with no video. 65% increase in engagement was reported in just one month after the introduction of Facebook timeline for brands added videos (Source: Simply Measured ). comScore ). comScore and Nielsen ).

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Marketing automation is not marketing strategy

Biznology

Eloqua, too, makes a strong case for strategy in its guide, “6 Pitfalls to Avoid in Your Marketing Automation Journey,” which contains the important reminder to avoid putting “too much focus on technology, and not enough focus on buyers.”. So don’t be automating messages that can’t or won’t be delivered to the right targets.