Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Customer Experience Matrix

NOVEMBER 4, 2014

It’s just over one year since I first spoke with Lytics *, which at that time was (accurately) calling itself a Customer Data Platform but had not yet released a beta version of its product. The initial release of the system was targeted at large enterprises and relied on traditional programing to connect with external systems using APIs.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

markempa

DECEMBER 15, 2010

If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. And I think the attention is well deserved.

Eloqua 120

Eloqua Blogger PR Forrester 120

Webbiquity

JANUARY 12, 2011

How can you amplify and extend new releases through social media? Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa.

PR 100

PR Tools Tips Blogger 100

ANNUITAS

APRIL 11, 2011

Like never before, buyers can access information via the web, social sites, Twitter and blogs. In his contribution to the recently released Book of Funnels by Focus , Matt West, VP of Marketing for Genius captured this perfectly with his funnel. Because she never tried to sell me anything or even try to get us to partner with Eloqua.

Top of Funnel 100

Top of Funnel B2B Sales Buy Process 100

Webbiquity

DECEMBER 26, 2012

A news release may be designed to get media coverage, but it can also create valuable backlinks for SEO. He ends with a discussion of PR values of new media, including Twitter, where “you are able to listen and to respond to what people are saying about your brand in the market place within seconds with worldwide reach.”

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Customer Experience Matrix

DECEMBER 8, 2011

Links on the vendor names go directly to the vendor Web page or press release that described their social media capabilities. A standard set of features will emerge as the industry figures out what’s really important. The list below presents each vendor with a brief explanation of the table entries.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Chris Koch

DECEMBER 2, 2011

Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Customer Experience Matrix

FEBRUARY 5, 2015

I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships. VEST Report.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. Combining Vidyard with Oracle Eloqua, modern marketers use video viewing data to quickly identify their most engaged leads and better personalize their content experience. About Vidyard.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. I took a detailed look at a beta of the next release a couple of weeks ago and liked both the interface and breadth of functionality. Click read my March 18 review.]

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Convince & Convert

JANUARY 7, 2016

Besides strategy, Jeff offers us a sneak peek into some brand new pieces of content to be released in 2016, which include the top content marketers’ predictions of what will have the most impact in 2016. Resources: Eloqua. Jeff’s Twitter. Jeff’s Social Media Blog. Oracle Marketing Cloud Blog. Jeff’s Book.

Top of Funnel 74

Top of Funnel Eloqua Content Landing Pages 74

LEADership

DECEMBER 20, 2013

This infographic was released by Eloqua , which highlights survey results among 548 B2B marketers on their social media usage for branding, customer engagement and heightening sales. The reason behind this high number is that most B2B companies do not implement plans for generating demand into social media, reports Eloqua.

Social Media 40

Social Media Social Marketing B2B Marketing Eloqua 40

KEO Marketing

NOVEMBER 18, 2015

You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. A good example is Vertafore, a B2B technology company focused on the insurance vertical, whose Twitter feed reveals consistent responses to (and conversations with) people who tweet about the company.

Public Relations 48

Public Relations Social Media Media PR 48

Hinge Marketing

AUGUST 8, 2013

Oracle Eloqua recently released a report “ Defining the Modern Marketer: From Real to Ideal ,” which reveals insight into the evolution of the marketer’s role. Batista is the Content Marketing Manager at Oracle Eloqua. Follow Amanda on Twitter @AmandaF_Batista. About the Author: Amanda F.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Eloqua Work Management 48

ViewPoint

MAY 10, 2012

Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. We don’t have to do a big bang release. It’s way beyond the closed deal, right? Jocelyn: Absolutely.

Top of Funnel 46

Top of Funnel Eloqua Peer-to-peer Budget Programs 46

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. About Vidyard Vidyard (Twitter: @Vidyard) is the video platform for business that helps organizations drive more revenue through the use of online video.

Enterprise Management 65

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 65

Vidyard

MAY 12, 2015

As with Vidyard’s second-by-second viewing data, information on audience participation in SnapApp interactive content feeds into leading marketing automation platforms including Marketo, Oracle | Eloqua, Hubspot, Act-On and Pardot.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Vidyard

JANUARY 14, 2015

Vidyard also expanded its integrations with leading marketing clouds and CRM solutions including Salesforce, Eloqua, Marketo, Adobe Marketing Cloud and Act-On. About Vidyard Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

Vidyard also expanded its integrations with leading marketing clouds and CRM solutions including Salesforce, Eloqua, Marketo, Adobe Marketing Cloud and Act-On. About Vidyard Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. Vidyard (Twitter: @Vidyard) is the video platform for business that helps organizations drive more revenue through the use of online video. About Vidyard.

Enterprise Management 53

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 53

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. About Vidyard Vidyard (Twitter: @Vidyard) is the video platform for business that helps organizations drive more revenue through the use of online video.

Enterprise Management 50

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 50

Vidyard

MAY 12, 2015

.” As with Vidyard’s second-by-second viewing data, information on audience participation in SnapApp interactive content feeds into leading marketing automation platforms including Marketo, Oracle | Eloqua, Hubspot, Act-On and Pardot.

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

Convince & Convert

OCTOBER 2, 2013

For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. Joe Pulizzi’s third book, Epic Content Marketing : How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less , was just released. You can find Joe on Twitter @JoePulizzi. About the Jay Baer: Follow @jaybaer.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Vidyard

OCTOBER 14, 2014

In addition to Salesforce.com, Vidyard offers integrations with Eloqua, Marketo, Pardot, Hubspot, ExactTarget, HootSuite and other leading marketing and sales solutions. About Vidyard Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Vidyard

OCTOBER 14, 2014

In addition to Salesforce.com, Vidyard offers integrations with Eloqua, Marketo, Pardot, Hubspot, ExactTarget, HootSuite and other leading marketing and sales solutions. About Vidyard Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content.

Analytics 51

Analytics Video Marketing Salesforce.com Marketing Automation Services 51

Vidyard

OCTOBER 14, 2014

In addition to Salesforce.com, Vidyard offers integrations with Eloqua, Marketo, Pardot, Hubspot, ExactTarget, HootSuite and other leading marketing and sales solutions. About Vidyard Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Vidyard

APRIL 15, 2015

Through its integrations with leading marketing clouds and CRM solutions, including Salesforce, Oracle Eloqua, Marketo, Adobe Marketing Cloud and Act-On, sales and marketing teams can track video viewing activities for each individual contact and use that information to identify their most engaged leads as well as their best performing content.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Vidyard

NOVEMBER 12, 2015

Know who is watching – Identify both external and internal live stream viewers and track their engagement within Vidyard’s Analytics Center and leading marketing automation and CRM platforms such as Oracle Eloqua, Marketo, Act-On and Salesforce.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

Know who is watching – Identify both external and internal live stream viewers and track their engagement within Vidyard’s Analytics Center and leading marketing automation and CRM platforms such as Oracle Eloqua, Marketo, Act-On and Salesforce.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

Know who is watching – Identify both external and internal live stream viewers and track their engagement within Vidyard’s Analytics Center and leading marketing automation and CRM platforms such as Oracle Eloqua, Marketo, Act-On and Salesforce. About Vidyard.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

APRIL 15, 2015

Through its integrations with leading marketing clouds and CRM solutions, including Salesforce, Oracle Eloqua, Marketo, Adobe Marketing Cloud and Act-On, sales and marketing teams can track video viewing activities for each individual contact and use that information to identify their most engaged leads as well as their best performing content. “By

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Ambal's Amusings

DECEMBER 17, 2009

Blog Marketing Interactions Twitter Ardath421. Twitter Search can reveal top-of-mind concerns and perspectives for specific topics. Blog Phoenix Rising Twitter RebelBrown. "Twitter! I avoided Twitter until May of this year. I wasn’t sure why I needed, or wanted, Twitter in my life – but I joined.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100