Conversica

OCTOBER 9, 2018

Email marketing is a proven method to increase conversion rate, but it needs to be done deliberately to optimize its impact and cut through the noise that your audiences encounter as they seek solutions to address their business problems. Use the double opt-in feature on your email marketing software to avoid landing in spam folders.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

Customer Experience Matrix

MAY 12, 2009

On Monday, Eloqua announced a new free deployment service for its clients. It follows last month’s free deployment offer from Eloqua reseller Pedowitz Group , which generated quite a bit of comment on this blog. Eloqua also has its professional services group and consulting partners to provide more hands-on assistance.

Eloqua 120

Eloqua Marketing Automation Services Marketing Management Demand Generation Agencies 120

Martech

MARCH 28, 2024

Conversica’s Conversational AI solution now integrates into platforms such as Salesforce Marketing Cloud, Adobe Marketo, Oracle Eloqua, Hubspot Marketing Hub and Microsoft Dynamics 365 Marketing. Twilio’s Twilio Flex has two new programs: Unified Profiles and Agent Copilot. Get MarTech! In your inbox.

Marketing AI 59

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 59

Customer Experience Matrix

AUGUST 23, 2012

final installment in my series of posts on leaders in the different B2B marketing automation sectors, as determined by the ratings in our VEST report. The leaders quadrant in this sector is quite crowded, with Act-On , Eloqua , Pardot , and Marketo all jostling for position. Today I’ll present the third and (mercifully?)

Eloqua 120

Eloqua Act-On Marketing Automation Services Marketo 120

Zoominfo

OCTOBER 28, 2018

Here’s the scenario: Company ABC and Company 123 have identified the same exact target audience to sell their software to. Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. 4. Improve close rates. More targeted prospecting.

Enterprise Management 177

Enterprise Management Work Management Marketing Automation Services Marketing Management 177

The Point

FEBRUARY 18, 2020

The major software players in the marketing automation space have also seen a lot of changes in the last 5 years. In the last decade, three of the top four B2B solutions: Eloqua, Marketo, and Pardot, have all been acquired by larger companies. The software freed up a backlog of campaigns waiting to be executed.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

ClearVoice

APRIL 14, 2023

Metrics such as time on site, bounce rate, pages per session, and social shares can provide insights into how users are engaging with your content. Conversion rate The conversion rate tells you what percentage of visitors to your site do what you wanted them to do. Customer relationship management (CRM) software.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

ClickZ

JANUARY 22, 2020

In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software. Oracle Eloqua. Perfect for: Content Marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

PathFactory

JULY 8, 2021

PathFactory kicked off July with eight new awards from G2, the peer-to-peer user review site focused exclusively on business software. Because PathFactory plays nicely with tools like Oracle Eloqua, Marketo, HubSpot, Drift and Salesforce, it’s easy to integrate into your existing martech stack.

Peer-to-peer 105

Peer-to-peer Marketing Automation Services Work Management Marketing Management 105

Heinz Marketing

AUGUST 2, 2018

This week I’m excited to feature Pierre Custeau , vice president or product management at Oracle focused on the Eloqua marketing automation platform. Pierre has managed product strategy for companies including Infor, Aptean, Pivotal Corporation and CDC Software. What apps/software/tools can’t you live without? Have a nomination?

Eloqua 41

Eloqua Work Management Marketing Management Product 41

Customer Experience Matrix

APRIL 2, 2013

million, an impressive 80% growth rate vs. 2011 although not quite the doubling that the company had forecast earlier. By comparison, Eloqua lost just 7% of revenue in the year before its IPO, and even Salesforce.com, the benchmark for all Software as a Service (Saas) start-ups, lost just 20% of revenue in its final year as a private company.

Marketo 120

Marketo Salesforce.com Eloqua Marketing Automation Services 120

Metadata

FEBRUARY 24, 2021

Metadata’s autonomous demand generation software is a massive advantage for marketing teams as it sets the entire martech stack on autopilot by connecting existing tools and putting them to work. Notable entrepreneurs, such as Mark Organ (Eloqua), Ilya Volodarsky (Segment), with over a dozen customers (e.g. for 2020 by Inc.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Metadata

SEPTEMBER 9, 2020

There was additional participation from Greycroft, York IE, Stormbreakers, as well as notable entrepreneurs, including Mark Organ (founder of Eloqua), Ilya Volodarsky (founder of Segment), and others. San Francisco, CA, Sept. 9, 2020 — Metadata.io, the autonomous demand generation platform, today announced it raised $6.5m

Marketing Analytics Tools 101

Marketing Analytics Tools B2B Thought Leadership Eloqua Demand Generation 101

Customer Experience Matrix

FEBRUARY 26, 2009

The question was why those systems should not also be rated as easy for simple projects—because, at least in my opinion, they are not. In case you're wondering about other vendors I track, Eloqua , Neolane and Manticore Technology all set up flow charts without embedding the small list-style campaigns.

Vtrenz 120

Vtrenz Market2Lead Work Management Marketing Automation Services 120

TrustRadius Marketing

JANUARY 8, 2020

Hubspot offers software solutions for sales teams, marketers and service reps. While Hubspot offers sales and service software, it is most widely reviewed for its marketing automation solution. Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Marketing Insider Group

DECEMBER 20, 2012

At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me. But the software is scaling up to the task.”.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

Metadata

FEBRUARY 28, 2022

The new capital will allow Metadata to develop a new software category, while tripling down on its growth, and expanding its platform capabilities to meet its vision as the first operating system for B2B marketers. Running paid campaigns creates too many technical, mundane, and repetitive tasks for B2B marketers to keep up with today.

B2B Marketing 59

B2B Marketing Co-Registration Automation Bombora 59

Customer Experience Matrix

JULY 30, 2013

This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments. We can no longer see the growth rates for mid-market heavy weights Pardot and Eloqua , but I’d be surprised if they beat Marketo.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Customer Experience Matrix

JULY 11, 2011

You might think the slower rate is expected because each period starts from a larger base. One obvious question is whether different segments of the industry are growing at different rates. The slowdown in growth rates applies to the both sets of vendors, although the small and mid-size group is slightly stronger.

Marketing Automation Services 120

Marketing Automation Services Manticore Marketing Automation ActiveConversion 120

ANNUITAS

MAY 5, 2020

According to Scott Brinker, the average marketer uses 100 different pieces of software in a given month — and they don’t even think about 90 of them. Are you looking primarily at email open and click rates, and web analytics? They just use them! What are the key performance indicators that your demand marketing team uses?

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

Customer Experience Matrix

AUGUST 2, 2012

I’ve been creeping in that direction with the previous two posts about revenues, growth rates, and market share. For companies like Eloqua and its competitors, there are really two big financial questions: how fast can they grow, and how can they become profitable? Now let’s plunge in with some more substantial analysis.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

Televerde

JANUARY 14, 2020

Also, as business leaders began to assume roles in politics, they became acutely aware of the financial strain mass incarceration has on state and federal budgets ( it’s triple the rate of funding for K-12 education ). One of our biggest customers is the largest global enterprise software company in the world. One-year rate: 0.4%.

Research 116

Research Budget Programs Lead Ranking Eloqua 116

Customer Experience Matrix

FEBRUARY 12, 2013

But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. The most notable is Eloqua, which as a public company has to report its results. Not surprisingly, the rate is higher among larger firms. million) but just 28% in the second half ($50.7

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Heinz Marketing

NOVEMBER 26, 2021

Some popular MAPs are Marketo Engage, HubSpot Marketing Hub, Pardot, Act-On, SharpSpring, Eloqua, and more. Market/sales intelligence software provide both marketing and sales teams with actionable data to fuel an ABM strategy. Employee Growth Rate (over past 1-2 years). Robust Data Intelligence Platform(s). Industry Keywords.

Account Based Marketing 111

Account Based Marketing ABM Sales Management Budget Programs 111

SalesIntel

MARCH 22, 2023

This can include information about their devices, the software and apps they use, their online behavior, and more. For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

PathFactory

MAY 2, 2022

These customized experiences can be shared directly from Salesforce, Eloqua and Marketo as well as through sales engagement platforms such as Outreach or Salesloft, cementing PathFactory as a key middleware solution in the revenue technology stack. Visit PathFactory.com to learn more.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Customer Experience Matrix

SEPTEMBER 1, 2010

Neolane “ Making the Business Case for Enterprise Marketing Software ”. The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% higher sales quota achievement and 7% higher win rates • 100% increase in deal size 3. Statistics include: • 16.5%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

KoMarketing Associates

APRIL 11, 2013

For B2B software marketing professionals, the Content Marketing Institute just released a new study on content marketing, tailored to specifically to that vertical. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Customer Experience Matrix

MARCH 3, 2009

Build a campaign as a list of stages Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 1 0 1 Build linear campaigns outside of a larger campaign structure. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 1 1 1 1 0.5

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Outbrain

SEPTEMBER 4, 2019

Marketing automation platforms are software designed to automate a wide range of repetitive, ongoing marketing tasks. Many platforms integrate with other marketing, sales and management software, providing a full picture of all marketing activities and data, and how they interact and affect one another. Oracle Eloqua .

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

Customer Experience Matrix

FEBRUARY 13, 2014

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze. This is a pretty common question so the answers were not very surprising.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

FEBRUARY 6, 2013

Only Infusionsoft kept up its 50% rate in both years. All told, then, I was expecting the industry growth rate to fall compared with last year’s estimated 60%, which itself might need some downward revision. But the result was that sector estimates showed a six month growth of 18% in total clients and 17% in revenue run rate.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

Leadspace

SEPTEMBER 27, 2017

One major Dynamics customer saw more than 30% increases in open rates for their email marketing campaigns, while doubling their click-through rates. Results like 40% increases in ASP , tripling lead-to-opportunity conversion rates, > 40% increases in win rates , doubling lead conversion rates and more.

Marketing AI 54

Marketing AI Eloqua Marketo B2B Sales 54

ViewPoint

MAY 5, 2011

In a recent article on Revenue Performance Management in Marketing Automation Software Guide, Lauren Carlson does a nice job of providing a context for the RPM discussion by differentiating it from marketing automation, reviewing the factors motivating its advancement, and raising good questions.

Marketing Management 120

Marketing Management Marketing Automation Services Eloqua Demand Generation Agencies 120

TrustRadius Marketing

NOVEMBER 14, 2019

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. It includes things like Open Rate, Click-Through Rate, Unsubscribe Rate, Response Rate, and Bounce Rate. .

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Ledger Bennett

JANUARY 26, 2020

To combat potential lost opportunities, management might slash room rates by 50 percent to motivate bookings for Thursday; or may keep the prices at the current level in case only one room is booked rather than two. For example, a hotel might have two rooms available for Thursday night. Other blogs that may interest you.

Work Management 64

Work Management Marketing Management Marketing AI Marketing Automation Services 64

The Point

JANUARY 13, 2015

A campaign can generate a phenomenal open rate, an astonishing click rate, and even hundreds of leads, and yet contribute virtually nothing to the business. To measure the type of revenue performance that I describe, you’ll need software tools that empower you to do so. Opens/Open Rate. Clicks/Click Rate (CTR).

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100