Litmus

NOVEMBER 12, 2021

We answered a lot of questions during the webinar but weren’t able to get to them all. This is a great question! The Integrated Insights Report is currently available for Litmus Enterprise customers using Oracle Eloqua, Marketo, and Salesforce Marketing Cloud. Great question! Watch the recording here: Q&A.

Webinar Metrics 82

Webinar Metrics Privacy Enterprise Management Eloqua 82

Webbiquity

SEPTEMBER 29, 2020

The product offers advanced lead generation capabilities with full integration to client CRM systems and marketing automation tools like SalesForce, Marketo, Eloqua, HubSpot, Mailchimp , and others. Webbiquity: What inspired you to work on a solution to this particular problem? Funding rounds: Bootstrapped / Self-Funded. The Launch.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Martech

DECEMBER 14, 2022

The best way to be more productive yourself is to train others to do their own work and do their own work better. Either way, the result is the same: It doesn’t work. You can teach them and train them on what they need to do to be able to utilize Marketo or Eloqua HubSpot themselves. This is what I mean by self-service.”.

Work Management 94

Work Management Marketing Management Marketing Automation Services Organization 94

InsightSquared

APRIL 12, 2018

I’ve worked with marketers and MarTech tools for most of my career. For most companies, the CRM system is where the operational data is created, updated, and worked on – this includes data such as opportunity information, which is necessary to measure the effectiveness of marketing activities. To read the full report click here.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Customer Experience Matrix

FEBRUARY 21, 2014

This is a major extension beyond traditional marketing automation, which works mostly through email to known prospects. I’ll assume the Eloqua integration is most interesting to readers of this blog. Basically, it lets Bizo read audience segments created by Eloqua. Other partners will be added over time.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

KoMarketing Associates

AUGUST 23, 2016

Marketo takes a very unique approach to LinkedIn when compared to what other B2B brands are doing, and it seems to be working well. Why would someone want to work with your company? Why would someone want to work for your company? These are two questions that you should aim to answer on your LinkedIn Company Page.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Zoominfo

MAY 9, 2022

Whether you’re the proprietor of a family business, launching a pre-seed startup or work for an enterprise firm, sales engagement platforms can help you optimize every stage of the sales cycle and achieve more as a team. Some prospects will say, ‘Well, we have HubSpot or MailChimp or Pardot or Marketo or Eloqua,’” Maimone says.

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

Customer Experience Matrix

AUGUST 2, 2012

For companies like Eloqua and its competitors, there are really two big financial questions: how fast can they grow, and how can they become profitable? Still, this suggests that Marketo might be able to fetch a higher price than Eloqua. By contrast, Eloqua, Pardot and SalesFusion have become substantially more efficient.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

Webbiquity

AUGUST 18, 2020

Functionality includes attendee registration pages and management, email reminders and follow up, sponsor spaces, trivia and puzzle games, social media integration, presentation tracks, surveys, branding, real-time analytics, and integration with Eloqua, Marketo, Salesforce, Pardot, and HubSpot. Pricing: starts at $25,000.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Litmus

NOVEMBER 9, 2020

A big thank you to everyone who chimed in during the webinar with a question! Here’s a recap of our answers to the most popular questions, along with our take on some of the questions we didn’t get to during the live webinar. Jason: This is one of those questions that necessarily has to be answered with, “It depends.”

Webinar Metrics 113

Webinar Metrics Trends Marketing AI Budget Programs 113

PureB2B

MAY 30, 2022

These are just a few of the questions that technographic profiles can help answer your B2B marketing team. For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. Mass marketing rarely works these days, especially in the B2B realm.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Marketing Insider Group

DECEMBER 20, 2012

At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me. Take a look at the screens behind me.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

ANNUITAS

MAY 5, 2020

If your current strategy isn’t working, then neither will the person who was hired to support it. What marketing automation platform is currently in place, and how well is it working? The answer to this question will impact who you hire. Questions to Ask When Interviewing a Candidate. After the Hire: Building Out a Team.

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

Only B2B

OCTOBER 20, 2020

So, tip one is ‘You’ need to decide the definition of ‘Qualified’ and work upon ‘ Sales qualified lead ’. According to the Eloqua research, the lead scoring system increases the deal close rate by 30%, company revenue surges by 18% and the revenue per deal goes up by 17%. Work smarter not harder. Execute The Lead Scoring Method.

Sales Qualified Leads 118

Sales Qualified Leads Lead Scoring Lead Ranking Leads 118

B2B Memes

DECEMBER 15, 2011

Rather, he was questioning whether most companies were really prepared to be more journalistic, to accept journalistic values. For journalists, who face ever-diminishing opportunities with traditional publishers, does working for a brand mean they must give up their identities as journalists?

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100

Heinz Marketing

OCTOBER 4, 2021

With Sangram’s new book, MOVE: The 4-question Go-to-Market Framework , he hopes to raise $10k for New Story to end global homelessness and do more than just sell a book. We are here every week in the middle of your work week, even if it’s the last day of the month, even if it’s the last day of the quarter.

Top of Funnel 106

Top of Funnel Account Based Marketing Communities Cross-Selling 106

Customer Experience Matrix

MARCH 16, 2016

It turns out that’s no longer even a question: if you haven’t yet played with CrystalKnows , be prepared for some weirdly accurate insights into yourself and those you know well, based on public Internet information. Conversion IQ follows a similar process except that Mariana works from a set of known contacts uploaded by the client.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Webbiquity

AUGUST 12, 2012

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. It’s not about sales. This is a book about the only thing that matters: revenue.”

Work Management 100

Work Management Marketing Management Marketing Automation Services Eloqua 100

SalesIntel

MARCH 22, 2023

If you’re in the B2B market, learning how technology works with an enterprise is worth learning. For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. They are often happy with the way they work. Are they in the growing phase or are they downsizing?

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

ANNUITAS

MAY 28, 2015

Part of any successful deployment of technology requires a lot of work on the front-end to help teams work together and become organizationally aligned. Marketing should not work in a vacuum but in a collaborative working session involving sales and marketing. Will it be easy?

Lead Ranking 100

Lead Ranking Marketing Automation Services Lead Scoring Eloqua 100

Lead Liaison

OCTOBER 5, 2020

In the article below, we will attempt to answer the big question everyone is asking: What does it take to be successful at the virtual trade shows you’re attending? . Get their feedback about what worked well, and what didn’t. The main takeaway from this article is that, “a virtual trade show is still a trade show.”

Trade Show 62

Trade Show Lead Liaison Tips Sales Qualified Leads 62

Heinz Marketing

AUGUST 30, 2018

“How I Work” is one of my favorite features in Inc Magazine (similar to Lifehacker’s This Is How I Work Series). Weekly, we feature great B2B sales, marketing or business leaders here answering what have become the standard “ How I Work ” questions. I run almost everyday, and have been since I started working.

Work Management 40

Work Management Eloqua Forecasting Marketing Automation Services 40

SnapApp

JULY 17, 2015

This release introduces our brand new Advanced Marketing Automation functionality, which we’re kicking off with Eloqua. With our new release, you can now customize lead form behavior for prospects you already have in your Eloqua database. Next up, we’ll be offering this kind of advanced integration with Marketo. Stay tuned!

Eloqua 48

Eloqua Marketing Automation Services Lead Scoring Lead Ranking 48

Ledger Bennett

FEBRUARY 24, 2020

If you take a step back, strip away the narrative and really question these ‘trends’, what they mean for your business and how they’d actually work in practice you might well find they’re about as lacking in substance as the Emperor’s new threads. There are great examples in startup culture of this working really well.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

Convince & Convert

MARCH 14, 2016

Chris Moody and Randy Frisch, co-hosts of another Convince & Convert podcast, Content Pros, pose that question in this episode of the Business of Story Podcast. How can business leaders get their own brand story straight and then engage customers to participate in that story? ” —@cnmoody. ” —@randyfrisch (highlight to tweet).

Marketing & Strategy 100

Marketing & Strategy Eloqua Business Startups 100

Heinz Marketing

MARCH 29, 2018

Weekly we are pleased to feature top B2B business leaders who reveal in their own words how they “do it”, how they work. Catch up on everyone we’ve featured thus far in the “How I Work” series here. First thing you do when you come into work? What’s your perspective or approach to work/life balance?

Work Management 82

Work Management Enterprise Management Marketing Management Paid Search Agency 82

Markempa

NOVEMBER 13, 2018

The question is: How can we connect better and build relationships with B2B customers? So, my history before Nudge was Eloqua, in the marketing space, obviously, it’s a space you’re very familiar with, you’re working a lot with marketers. It’s not working. It is not going to work.

Top of Funnel 52

Top of Funnel B2B Sales Eloqua B2B 52

Convince & Convert

JULY 2, 2014

Image via BigStockPhoto.com Yesterday I wrote a case study post on ReadyTalk and how they worked with Influitive to work with all of their happy customers to market their brand. Any customers who have participated in acts of advocacy in the past such as worked with you on a case study or recommended other clients.

Brand Identity 160

Brand Identity Branding WOMM WOM 160

Customer Experience Matrix

DECEMBER 22, 2010

Aprimo is probably the vendor best positioned to benefit because its MRM systems inherently work across an entire marketing department (although I’m sure many Aprimo deployments are more limited). That said, there's still some question whether Teradata can really benefit if this market takes off.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

Ledger Bennett

JUNE 25, 2018

On Twitter, AT&T retweeted positive press about their customer and sent tweets containing questions that were linked to the blog articles they had written. AT&T regained favourability with their customer and being considered a thought leader, quickly received questions and requests to bid for projects. The result? The result?

Sales Management 45

Sales Management Eloqua Peer-to-peer Top of Funnel 45

Directive Agency

FEBRUARY 4, 2022

Hopefully this will help answer some of the following questions. Those four are Hubspot, Marketo, Pardot and Eloqua. That experience should be higher level experience outside of just the day-to-day operation and more centered around how the tool should be implemented as opposed to just working in the tool. Best Practices.

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

Convince & Convert

APRIL 29, 2012

This is why one of the most common questions I hear at speaking engagements and in corporate conference rooms is “how can we do this well with limited resources?” You’re Asking the Wrong Question. ” perspective. Check it out below, it’s very meaty.).

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

SnapApp

OCTOBER 24, 2018

when you can make your landing pages work harder to do more than just collect leads, but also qualify them? You’ll note that instead of having a description of the content they’re offering and a form submission, they present the audience with a question – “How efficiently are you managing labor?” But why stop at satisfactory?

Landing Pages 54

Landing Pages Sales Qualified Leads Advertising Channels Lead Qualification 54

Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

SnapApp

MAY 22, 2015

The best way to deliver leads to Eloqua is with our Audience App. The App can be placed in any Eloqua campaign canvas and connected to other campaign elements like Assets, Decisions and Actions. Once activated, leads are funneled through the campaign steps and registered in Eloqua reporting and activities. Couldn’t be easier.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Eloqua 48

Convince & Convert

AUGUST 18, 2015

But now that I find myself running a media company, in addition to a consulting company, there are two questions with which I am consistently faced. And I am using technology from Affinio (one of our sponsors, actually) to help answer those questions. This is a key question, of course, because we need sponsor support (thank you!)

Paid Content 140

Paid Content Paid Search Agency Analysis Domain 140

SnapApp

MAY 28, 2019

It’s what helps both departments work as one unit, so together, we can drive deals forward and influence company growth. Marketers can find quality leads by adding qualifying questions to their existing marketing programs, so they can score leads based on intent and send the most promising ones to sales. More on that later.

Lead Ranking 75

Lead Ranking Top of Funnel Lead Generation Marketing Qualified Leads 75