Webbiquity

SEPTEMBER 29, 2020

Even now, many months into the pandemic, video conferencing and team collaboration software are still among “surging” categories for spending by business technology buyers. One of the newest and most interesting entrants in the virtual event software market is VII Events , founded in January 2020. The Inspiration.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

The Point

FEBRUARY 18, 2020

The major software players in the marketing automation space have also seen a lot of changes in the last 5 years. In the last decade, three of the top four B2B solutions: Eloqua, Marketo, and Pardot, have all been acquired by larger companies. The software freed up a backlog of campaigns waiting to be executed.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

Customer Experience Matrix

SEPTEMBER 16, 2010

Summary: I've posted a list of nearly 200 RFP questions that I hope many people will adopt to their own needs. For business software vendors, all three are equally inevitable – and it's not clear which they dislike most. So I’ve come up with a list of mostly yes/no questions that highlight key differences among vendors.

RFP 120

RFP Marketing Automation Services Marketing Automation Automation 120

Heinz Marketing

AUGUST 2, 2018

We feature a new B2B sales, marketing or business leader here every Thursday answering what have become the standard “ How I Work ” questions. This week I’m excited to feature Pierre Custeau , vice president or product management at Oracle focused on the Eloqua marketing automation platform. Besides Eloqua which really pays my rent?

Eloqua 40

Eloqua Work Management Marketing Management Product 40

Customer Experience Matrix

MAY 25, 2016

This has landed them at the center of today’s Account Based Marketing excitement which, in turn, paved the way further developments such as last month’s announcement that Demandbase data and account scores would be part of Oracle Eloqua ’s ABM solution. Content creation, journey orchestration, and email would be high on the list.

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

ANNUITAS

SEPTEMBER 21, 2018

For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? I put this question to our senior team yesterday afternoon, and wanted to share with you a few thoughts we came up with: – First and foremost … nothing, immediately.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

ViewPoint

AUGUST 30, 2012

And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ The people we always talk about are the HubSpots and the Marketos and the Eloquas of the world who are driving leads. Concluding Thoughts: Consumerized B2B Software & the Resurgence of Field Sales. It’s really personal—that question for me. It’s hard.”.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

TrustRadius Marketing

JUNE 19, 2019

Of all the love-hate relationships out there, the one between marketers and their marketing automation platform is a classic—at least in the world of software. In a recent TrustRadius survey, 70% of marketers said that Marketing Automation software was very essential to achieving their marketing goals. What’s in the Guide?

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

PureB2B

MAY 30, 2022

What hardware or software is a company using? These are just a few of the questions that technographic profiles can help answer your B2B marketing team. For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. Identify high-potential clients.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

The Point

APRIL 8, 2015

The survey asked marketing operations managers and other B2B marketing executives to rank their current deployment of marketing automation software in 33 separate categories relating to either key software functionality or generally accepted best practice. The report is available as a free download from the Spear Website.

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

Zoominfo

MAY 9, 2022

Whether your sales team is one person or 100 people, there are limits to how efficient you can get without using modern software solutions. One of the most common questions among prospective buyers of sales engagement platforms is what kind of return on investment (ROI) they can expect. Why Do You Need a Sales Engagement Platform?

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

Marketing Insider Group

DECEMBER 20, 2012

At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me. But the software is scaling up to the task.”.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

KoMarketing Associates

AUGUST 23, 2016

Some might think that making enterprise application software seem fun would be challenging, but I think SAP is doing it right with their LinkedIn page. These are two questions that you should aim to answer on your LinkedIn Company Page. Ultimately, this is how brands establish themselves as a valuable industry resource. Final Thoughts.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Litmus

NOVEMBER 9, 2020

A big thank you to everyone who chimed in during the webinar with a question! Here’s a recap of our answers to the most popular questions, along with our take on some of the questions we didn’t get to during the live webinar. Jason: This is one of those questions that necessarily has to be answered with, “It depends.”

Webinar Metrics 113

Webinar Metrics Trends Marketing AI Budget Programs 113

Conversica

OCTOBER 9, 2018

Ask them a question about their thoughts on the topic and offer next steps along the same line of conversation. Use the double opt-in feature on your email marketing software to avoid landing in spam folders. Use your marketing automation software to automate messages based on audience behavior. Expected and readable.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

Customer Experience Matrix

AUGUST 2, 2012

For companies like Eloqua and its competitors, there are really two big financial questions: how fast can they grow, and how can they become profitable? Still, this suggests that Marketo might be able to fetch a higher price than Eloqua. By contrast, Eloqua, Pardot and SalesFusion have become substantially more efficient.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

Vidyard

APRIL 27, 2015

” Vidyard is poised to answer that question by helping marketing and sales approach video in a more strategic way that not only helps them maximize their ROI on video, but also ensures they can quantify and prove it. The post 3 Questions Every Modern Marketer Needs to be Asking about their Video Strategy appeared first on Vidyard.

Video Marketing 50

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 50

SalesIntel

MARCH 22, 2023

This can include information about their devices, the software and apps they use, their online behavior, and more. For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. Are they in the growing phase or are they downsizing?

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Webbiquity

AUGUST 12, 2012

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. It’s not about sales. This is a book about the only thing that matters: revenue.”

Work Management 100

Work Management Marketing Management Marketing Automation Services Eloqua 100

EMagine B2B Blog

OCTOBER 6, 2014

We are still seeing an influx of questions from our participants. I sat down with eMagine’s own VP of Digital Services and webinar presenter Alicia Hale to get the answers to some of your burning analytics questions! That’s a good question. How do you link email software to GA/ Campaigns?

Analytics 40

Analytics Marketing Automation Services Marketing Analytics Tools Webinar Metrics 40

Customer Experience Matrix

JUNE 30, 2010

But many vendors have recently taken others: - Eloqua , Silverpop , True Influence and at least one other vendor I can’t name are planning new interfaces that they believe will substantially improve ease of use, which they see as the critical barrier blocking many potential buyers. LoopFuse’s price-driven approach is one such strategy.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

TrustRadius Marketing

DECEMBER 16, 2019

Yet marketers often have a love-hate relationship with their marketing automation software. Knowing this, we took detailed information from over 6,000 reviews and 200 survey responses from marketing automation software users and put it all together in the 2019 Buyers Guide to Marketing Automation. . No software solution is perfect.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

ANNUITAS

MAY 5, 2020

According to Scott Brinker, the average marketer uses 100 different pieces of software in a given month — and they don’t even think about 90 of them. The answer to this question will impact who you hire. For example, prioritize someone who is a Marketo Certified Expert, Eloqua Master, or SFDC Certified Administrator.

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

markempa

FEBRUARY 18, 2013

With a complex sale, many personal touch points in customer relationship management are present – such as directly answering a question posted on social media or an online forum. The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JULY 11, 2011

One obvious question is whether different segments of the industry are growing at different rates. The remaining five vendors in my data (Pardot, Marketo, Eloqua, Manticore Technology, and Genius) have 69% of their clients in the small and mid-size segments. Is the marketing automation bubble about to burst?

Marketing Automation Services 120

Marketing Automation Services Manticore Marketing Automation ActiveConversion 120

Convince & Convert

APRIL 29, 2012

Even adorned with the latest and greatest social media management software and automation and workflow and APIs and the entire chorus line of digital marketing shiny objects, actual human beings in your company need to be at those controls. Social media management software companies, et al. You’re Asking the Wrong Question.

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

Customer Experience Matrix

SEPTEMBER 1, 2010

Since this is a question that comes up pretty often, I figured I’d share some of the more useful results. Neolane “ Making the Business Case for Enterprise Marketing Software ”. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

thePoint

MARCH 16, 2021

Hubspot, Marketo, Eloqua), content development suite (e.g., The key to avoiding this pothole is not to complete shun investing in software. DIY (do it yourself) software can be powerful, but it can also be that pothole where you sink unnecessary expense and create inefficiency in terms of use. That may be an email service (e.g.,

Marketing Budget 52

Marketing Budget Budget Programs Marketing Automation Services Paid Search Agency 52

ViewPoint

MAY 5, 2011

In a recent article on Revenue Performance Management in Marketing Automation Software Guide, Lauren Carlson does a nice job of providing a context for the RPM discussion by differentiating it from marketing automation, reviewing the factors motivating its advancement, and raising good questions.

Marketing Management 120

Marketing Management Marketing Automation Services Eloqua Demand Generation Agencies 120

ClickZ

AUGUST 20, 2019

We asked the question, how can you use software to drive more of offline relationships?” Meetings aren’t necessarily held in person anymore, so how do you use software to drive in-person meetings? Using software to facilitate in-person meetings. Torres explained.

Marketing Automation Services 75

Marketing Automation Services Automation Conversion Trade Show 75

Customer Experience Matrix

FEBRUARY 13, 2014

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze. This is a pretty common question so the answers were not very surprising.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

NOVEMBER 19, 2008

So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. Plus there is still the question of whether I should invest the effort to expand the Guide at all, and what sequence I do the additions. Yet there are so many more vendors I could add. How to choose?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Webbiquity

FEBRUARY 14, 2010

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. “Software-that-helps-turn-raw-names-into-qualified-leads-by-delivering-the-right-content-at-the-right-time-and-monitoring-response&# would be most accurate, but kind of a mouthful.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Customer Experience Matrix

FEBRUARY 5, 2015

This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships. But despite the slow growth, there’s no question that serious integration between Web display ads and marketing automation programs will become much more widely available. dogs that didn’t bark.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Valasys

JULY 1, 2021

Eloqua helps customers get the most out of its products by teaching and instructing them constantly. Eloqua helps customers get the most out of its products by teaching and instructing them constantly. Eloqua is also exceptional for those prioritizing tight CRM integrations. The pricing starts at $2,000/month. Customer.io.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

LeadSloth

JUNE 7, 2010

MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua). Hubspot is best known for their Inbound Marketing evangelism and a software product that helps small to medium-size companies generate leads through search engine optimization and social media. Hubspot Show & Tell. MarketingSherpa Lead Management Webinar.

Lead Management 100

Lead Management Marketing Management Co-Registration Leads 100

Ledger Bennett

FEBRUARY 24, 2020

If you take a step back, strip away the narrative and really question these ‘trends’, what they mean for your business and how they’d actually work in practice you might well find they’re about as lacking in substance as the Emperor’s new threads. There are hundreds of blogs written on the subject ‘latest trends in B2B marketing’.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52