Customer Experience Matrix

JUNE 29, 2011

You probably saw ExactTarget ’s June 13 announcement of its strategic partnership with Marketo and Eloqua ’s June 21 announcement of its new AppCloud marketplace for connectors with other systems. These will be joined over time by apps that add functionality within Eloqua itself. So it’s all good.

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Eloqua Marketing Management Marketing Automation Services Lead Ranking 120

NetLine

DECEMBER 14, 2018

Learn how to easily connect your NetLine Portal lead generation campaigns to Eloqua. And it may be old news that NetLine Portal connects to Eloqua, but did you know how it is to set up? We’ve put together new resources on how to get your leads flowing to Eloqua in no time. Create a Form in Eloqua. Determine the POST URL.

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Eloqua Lead Scoring Lead Ranking Leads 45

Customer Experience Matrix

MAY 12, 2009

On Monday, Eloqua announced a new free deployment service for its clients. It follows last month’s free deployment offer from Eloqua reseller Pedowitz Group , which generated quite a bit of comment on this blog. Eloqua also has its professional services group and consulting partners to provide more hands-on assistance.

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Eloqua Marketing Automation Services Marketing Management Demand Generation Agencies 120

Ledger Bennett

JULY 17, 2018

What is the Eloqua B2B Masters qualification? It’s the only industry recognized accreditation for B2B Oracle Eloqua and shows recognition of best practices within marketing automation platforms. The modules for the qualification include the fundamentals of Eloqua and revenue performance management (RPM). Requirements?

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Eloqua Marketing Automation Services B2B Class 40

SmartBug Media

JANUARY 13, 2020

Marketing automation tools, such as Marketo , Eloqua , HubSpot , Pardot , and Act-O n, are all powerful support systems, but ultimately, choosing an automation tool comes down to what are the must-have elements for your business goals? Also, pay attention to how many questions they ask about your specific setup.

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Marketing Automation Services Marketing Automation Marketing Management Automation 93

SnapApp

FEBRUARY 11, 2014

In particular, the SnapApp + Oracle/ Eloqua partnership. Here are a few reasons that SnapApp+Oracle/Eloqua go better together for you, the modern marketer: A fuller sales funnel. Eloqua offers world class marketing automation. Eloqua manages the relationship. It’s Valentine’s week, so let’s talk relationships.

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Eloqua Lead Scoring Lead Ranking Top of Funnel 48

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! You can stand out, and improve your chances, by doing something really, really simple: asking questions.

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Eloqua Allocation Top of Funnel Advertising Funnels 48

Heinz Marketing

AUGUST 2, 2018

We feature a new B2B sales, marketing or business leader here every Thursday answering what have become the standard “ How I Work ” questions. This week I’m excited to feature Pierre Custeau , vice president or product management at Oracle focused on the Eloqua marketing automation platform. Besides Eloqua which really pays my rent?

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Eloqua Work Management Marketing Management Product 40

Capstone Insights

JANUARY 17, 2018

Here are four marketing automation interview questions I’d ask any person that says they’re a marketing automation power user along with responses I’d be listening for. Where do these marketing automation interview questions come from? The objective isn’t to make sure that the person can rattle off every response that I’ve listed.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

Customer Experience Matrix

SEPTEMBER 16, 2010

Summary: I've posted a list of nearly 200 RFP questions that I hope many people will adopt to their own needs. In my on-going humble efforts to serve the industry, I’ve posted nearly 200 detailed questions that could serve as the backbone for many RFPs. The best I could do was to make the questions as specific as possible.

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RFP Marketing Automation Services Marketing Automation Automation 120

Customer Experience Matrix

MAY 25, 2016

This has landed them at the center of today’s Account Based Marketing excitement which, in turn, paved the way further developments such as last month’s announcement that Demandbase data and account scores would be part of Oracle Eloqua ’s ABM solution. Content creation, journey orchestration, and email would be high on the list.

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Account Based Marketing DemandBase Eloqua Buy 0

ANNUITAS

SEPTEMBER 21, 2018

For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? I put this question to our senior team yesterday afternoon, and wanted to share with you a few thoughts we came up with: – First and foremost … nothing, immediately.

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Marketo Acquisitions Marketing Automation Services Enterprise Management 193

Biznology

JANUARY 19, 2018

Marketers value Ascend2 for their 60,000-name database of marketing professionals who answer survey questions and request the results. Joachim Bartels has brilliantly come up with an answer to the question asked by many: what am I going to do as my career tops out? Journalists love it for the hard data that fuels great stories.

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Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Litmus

NOVEMBER 12, 2021

We answered a lot of questions during the webinar but weren’t able to get to them all. This is a great question! The Integrated Insights Report is currently available for Litmus Enterprise customers using Oracle Eloqua, Marketo, and Salesforce Marketing Cloud. Great question! Watch the recording here: Q&A.

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Webinar Metrics Privacy Enterprise Management Eloqua 82

Leadspace

MARCH 22, 2023

It is typically implemented within the Marketing Automation Platform (Marketo, Eloqua, Pardot, Hubspot, etc.) The best way to answer this question is through a company Fit or propensity model that identifies which of these intent-surging accounts your company is most likely to close. and the higher the score the more engaged the buyer.

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Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

Webbiquity

SEPTEMBER 29, 2020

The product offers advanced lead generation capabilities with full integration to client CRM systems and marketing automation tools like SalesForce, Marketo, Eloqua, HubSpot, Mailchimp , and others. Stas Zaslavsky: The problem we set out to solve initially started with a question: “How can you fit 5,000 people in a room for 100?”

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Digital B2B Marketing

MAY 21, 2013

Led by Eloqua (now part of Oracle) and Marketo (with a very successful IPO last week), today marketing automation companies are collectively worth billions. The interesting question is, where is the tradeoff? Alternatively, do you have questions about when it makes sense? When does automation actually make sense?

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Marketing Management Marketing Automation Services Marketing Automation Automation 100

InsightSquared

APRIL 12, 2018

Marketers have begun asking more sophisticated questions because they know the data exists, they just don’t know why it’s not being surfaced in their MAP. The responses came from 410 marketing and sales professionals who use Marketo, Oracle Eloqua, Pardot, HubSpot, or Act-On. To read the full report click here.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Digital B2B Marketing

AUGUST 26, 2013

The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages. News Social Media Demandbase eloqua LinkedIn video' Note: the original video was approximately 3 minutes uncut.

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Linkedin DemandBase Eloqua Privacy 100

Customer Experience Matrix

AUGUST 2, 2012

For companies like Eloqua and its competitors, there are really two big financial questions: how fast can they grow, and how can they become profitable? Still, this suggests that Marketo might be able to fetch a higher price than Eloqua. By contrast, Eloqua, Pardot and SalesFusion have become substantially more efficient.

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Marketing Automation Services Vendors Comparison Marketing Automation 120

Leadspace

NOVEMBER 16, 2015

For anyone attending—and even for those not attending but who still have an interest in predictive analytics—I thought it would be useful to revisit these five questions to ask vendors. (I’ve Ask your vendor these questions. See what they say. Ask them what they want you to ask Leadspace and let us know.|.

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Work Management Marketing Management Vendors Lead Ranking 48

Martech

DECEMBER 14, 2022

You can teach them and train them on what they need to do to be able to utilize Marketo or Eloqua HubSpot themselves. Support means being available to answer users questions, but need to set boundaries around that. “You can use Confluence or Wiki or SharePoint as an encyclopedia of knowledge for your marketers,” said Sharaf.

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Work Management Marketing Management Marketing Automation Services Organization 98

The Point

FEBRUARY 18, 2020

In the last decade, three of the top four B2B solutions: Eloqua, Marketo, and Pardot, have all been acquired by larger companies. The most successful marketing automation deployments start with questions. Vendors focused on new licenses vs. customer retention. What do we want this software to achieve? Pipeline acceleration?

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Marketing Automation Services Marketing Management Marketing Automation Automation 147

Customer Experience Matrix

FEBRUARY 21, 2014

These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation. Basically, it lets Bizo read audience segments created by Eloqua.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

The Point

NOVEMBER 27, 2018

All of which begs the question: what about organic? In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot. After all, as earned media, the “cost” of organic social is basically zero.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

The Point

APRIL 8, 2015

Spear reported that on average, respondents answered only 56% of the questions “correctly” and thus scored a “C” grade. B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized eloqua hubspot marketing automation best practices marketing automation strategy marketing automation success marketo pardot'

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

Webbiquity

AUGUST 18, 2020

Functionality includes attendee registration pages and management, email reminders and follow up, sponsor spaces, trivia and puzzle games, social media integration, presentation tracks, surveys, branding, real-time analytics, and integration with Eloqua, Marketo, Salesforce, Pardot, and HubSpot. Pricing: starts at $25,000.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

KoMarketing Associates

AUGUST 23, 2016

These are two questions that you should aim to answer on your LinkedIn Company Page. Evernote leverages LinkedIn Groups in a unique way to establish valuable conversations with their audiences by using it as more of a support community to address questions, provides tips, etc. Reveal Career Opportunities & Company Culture.

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Linkedin Enterprise Management Work Management Examples 120

PureB2B

MAY 30, 2022

These are just a few of the questions that technographic profiles can help answer your B2B marketing team. For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. Your next big question is how to begin collecting technographic data.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Vidyard

APRIL 27, 2015

” Vidyard is poised to answer that question by helping marketing and sales approach video in a more strategic way that not only helps them maximize their ROI on video, but also ensures they can quantify and prove it. The post 3 Questions Every Modern Marketer Needs to be Asking about their Video Strategy appeared first on Vidyard.

Video Marketing 50

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 50

Customer Experience Matrix

APRIL 15, 2012

This leads to different questions than I used to get, including the ever-popular “what’s a reasonable response rate for our emails?” Here’s some detail from the study itself (you'll have to click on this to make it legible): Eloqua Marketing Metrics Outlook 2011 You’d expect Eloqua to put out a good study on this topic, and they do.

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Advertising Benchmark Eloqua B2B Click Rate 120

Litmus

NOVEMBER 9, 2020

A big thank you to everyone who chimed in during the webinar with a question! Here’s a recap of our answers to the most popular questions, along with our take on some of the questions we didn’t get to during the live webinar. Jason: This is one of those questions that necessarily has to be answered with, “It depends.”

Webinar Metrics 113

Webinar Metrics Trends Marketing AI Budget Programs 113

Marketing Insider Group

DECEMBER 20, 2012

At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me. Real-time marketing was just getting started in 2009.

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Eloqua Work Management Planning Marketing Management 100

EMagine B2B Blog

OCTOBER 6, 2014

We are still seeing an influx of questions from our participants. I sat down with eMagine’s own VP of Digital Services and webinar presenter Alicia Hale to get the answers to some of your burning analytics questions! That’s a good question. How accurate is the customer demographic data in analytics?

Analytics 40

Analytics Marketing Automation Services Marketing Analytics Tools Webinar Metrics 40

Zoominfo

MAY 9, 2022

One of the most common questions among prospective buyers of sales engagement platforms is what kind of return on investment (ROI) they can expect. Some prospects will say, ‘Well, we have HubSpot or MailChimp or Pardot or Marketo or Eloqua,’” Maimone says. Free Trial What Kind of ROI Can You Expect from a Sales Engagement Platform?

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

B2B Memes

DECEMBER 15, 2011

Rather, he was questioning whether most companies were really prepared to be more journalistic, to accept journalistic values. These questions came to mind yesterday when I read about the one-year anniversary of the hiring of journalist Jesse Noyes by Eloqua, a marketing automation company. Say “I”

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Brand Identity Branding Eloqua Custom Publishing 100

Webbiquity

AUGUST 12, 2012

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. It’s not about sales. This is a book about the only thing that matters: revenue.”

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Work Management Marketing Management Marketing Automation Services Eloqua 100