Webbiquity

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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

.” While there’s no reason to doubt these findings, a few caveats are important to note: The relative value of user reviews versus case studies is highest for relatively simple, low-cost (under four figures per certainly, under low five-figure purchases often) SaaS products versus enterprise software. as opposed to products.

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The Founder Interview Series #30: Stas Zaslavsky, VII Events

Webbiquity

This is driven partly by disappointment in tools purchased early in the lockdown, and partly by the demand from attendees for richer, more engaging online event experiences. One of the newest and most interesting entrants in the virtual event software market is VII Events , founded in January 2020.

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The 22 Best Virtual Event Platforms

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Functionality includes attendee registration pages and management, email reminders and follow up, sponsor spaces, trivia and puzzle games, social media integration, presentation tracks, surveys, branding, real-time analytics, and integration with Eloqua, Marketo, Salesforce, Pardot, and HubSpot. Pricing: starts at $25,000. vConferenceOnline.

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Book Review: Revenue Engine

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In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. It’s not about sales. This is a book about the only thing that matters: revenue.”

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Manticore VII Marketing Automation and Lead Generation Released

Webbiquity

It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. Jeff contends that marketing automation systems will become required tools for any b2b “considered purchase&# (i.e., Privately held and self-funded, Manticore has grown at a 50+% clip since 2005. any significant price point, non-commodity products).

Manticore 100
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Book Review: eMarketing Strategies for the Complex Sale

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Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. However, the purchasing committee will generally include someone from IT, the CFO, and in smaller firms possibly even the CEO.

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Enterprise Social Media and Personal Branding

Webbiquity

books from Amazon, coffee from Starbucks, electronics from Best Buy), there are many products and services that purchased from individuals, even though there may be large company behind them. Third, while you can certainly buy many types of products from companies (e.g.