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Why Is B2B Marketing Automation Growing So Slowly?

Customer Experience Matrix

The most notable is Eloqua, which as a public company has to report its results. The Manta figures show 21,000 companies in the tech categories – computer hardware and software, ecommerce and IT outsourcing, electronics, and information technology. So if you’re working in the industry, don’t circulate that resume just yet.

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3 Questions Every Modern Marketer Needs to be Asking about their Video Strategy

Vidyard

It’s all about smarter, more sophisticated marketing at every stage of the marketing cycle; from generating awareness to driving interest and nurturing purchase intent. For us marketers, this kind of modern marketing is incredibly powerful and completely game changing in terms of how we will engage with customers in the future.

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Seven Ways to Humanize B2B Marketing

Webbiquity

It’s nice that a piece of software “streamlines processes,” but 1) everyone says that (an exact phrase search on Google for that brings up more than 40,000 results); 2) no one would buy something that complicates processes(!) One enterprise software vendor talks about making its IT customers into business heroes.