Marketing Insider Group

DECEMBER 20, 2012

At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me. Real-time marketing was just getting started in 2009.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

Content Marketing Institute

MARCH 22, 2018

Luke Kintigh, head of publishing at Intel iQ, shares how they did it. The true challenge of becoming a successful publisher is sustaining an audience – providing so much ongoing value that they naturally seek out your content and become a loyal reader. They stop and read because they’re interested in the content iQ is publishing.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

B2B Memes

DECEMBER 15, 2011

His doubts were not, as some readers thought, about the benefits to non-publishing companies of treating content more journalistically. For journalists, who face ever-diminishing opportunities with traditional publishers, does working for a brand mean they must give up their identities as journalists?

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100

Marketing Insider Group

JULY 28, 2015

Penn , who record the show in a local coffee shop every week and then publish the show on Thursday mornings. As a founder at Eloqua, Steve is one of the pioneers of the first great wave of Marketing Automation. Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. Wall and Christopher S.

Paid Search Agency 100

Paid Search Agency Lead Ranking Salesforce.com Eloqua 100

Marketing Insider Group

JANUARY 8, 2013

So I reached out to my connections across the social landscape and asked who they thought published the best B2B Marketing blogs around. Eloqua’s All About Revenue the @ Eloqua blog explores the role innovation plays in revenue generation. And follow the conversation on Twitter , LinkedIn , Facebook or Google+.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Customer Experience Matrix

JULY 10, 2013

Both the agencies and their clients have been mostly small businesses – in the survey for our soon-to-be-published VEST report , Optify reports that 60% of its clients have under $5 million revenue. By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Convince & Convert

JANUARY 7, 2016

The flip side is that money doesn’t come from publishing. highlight to tweet) We can act like publishers all day long, but until we sell software, we’re not really creating a sustainable business. Resources: Eloqua. Jeff’s Twitter. “The main reason to have your content ungated is people will share it. Jeff’s Book.

Top of Funnel 74

Top of Funnel Eloqua Content Landing Pages 74

Convince & Convert

APRIL 29, 2012

buy expensive ads in trade publications, sponsor conferences, and publish regular research to get on executive radar screens. ” (note: in fact, this was one of the questions I was asked on a very interesting 25 Content Marketing Challenges Webinar I did last week with Joe Chernov from Eloqua and Chris Baggott from Compendium.

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Here are some alternatives that will come in at or below Marketo’s published starting price of $2,400 per month (or $1,500 for their “Lite” version). (To

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Vidyard

MAY 12, 2015

Now marketers can easily create, publish and measure interactive videos to drive higher audience engagement and convert more leads into deals. Register here: [link] About Vidyard Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

The Effective Marketer

JULY 30, 2012

Marketing Automation : the typical step-up from email marketing, marketing automation software (such as Marketo , Eloqua , Act-On , Pardot , and others ) allows you to automate the sending of your emails and, more importantly, of nurturing your leads. Content Marketing : content marketing is not new , but it is all the hype now.

Education 100

Education Marketing Automation Services Work Management Planning 100

Marketing Insider Group

JANUARY 29, 2013

Recently, Lattice Engines and former Eloqua and Forrester CMO, Brian Kardin posted on this site about his own real-time marketing dashboard. Earlier this month, Hubspot’s CMO, Mike Volpe, published this cheat sheet on The 6 Marketing Metrics Your CEO Wants To See. The Real-Time Marketing Exchange. But this really blew me away.

ROMI 100

ROMI Paid Search Agency Ad Exchange Budget Programs 100

KEO Marketing

NOVEMBER 18, 2015

You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. Nowadays, brands aren’t the only ones who publish content. Their audiences publish it, too. Once upon a time, public relations was about getting coverage. It’s about engagement, too.

Public Relations 48

Public Relations Social Media Media PR 48

Vidyard

MAY 10, 2016

They do that by publishing content at more opportune times, and following the data linked to that content closely. Marketing Automation: Eloqua as the base for all emails and forms, and Tableau to visualize all the data gathered. Follow Michael on Twitter: @mballard5574. Indicates required field.

Top of Funnel 50

Top of Funnel Marketing Automation Services Eloqua Digital Marketing Funnels 50

Webbiquity

JANUARY 12, 2011

Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Matt Mansfield interviews five PR pros including Joe Chernov of Eloqua and Lisa Ann Pinkerton of Technica to get the scoop on their favorite tools for PR management, social media and other functions. Vocus and Cision ) to the obscure ( Butterfly Publisher ).

PR 100

PR Tools Tips Blogger 100

markempa

NOVEMBER 29, 2016

Twitter is much more conversational. Artificial intelligence, I’ve published some blog posts recently on LinkedIn about how I think AI is going to change sales. Jill: The absolute easiest and fastest way to get my attention is on Twitter. My Twitter handle is @Jill_Rowley. LinkedIn is all business.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Vidyard

JANUARY 14, 2015

Vidyard also expanded its integrations with leading marketing clouds and CRM solutions including Salesforce, Eloqua, Marketo, Adobe Marketing Cloud and Act-On. About Vidyard Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Engagio

JULY 31, 2017

Vendors typically use one of three methods to collecting this behavioral data to determine intent: analyzing activity on social networks such as scanning posts; analyzing content consumption across a publishing network and analyzing engagement with display advertising across the public Internet.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Vidyard

JANUARY 14, 2015

Vidyard also expanded its integrations with leading marketing clouds and CRM solutions including Salesforce, Eloqua, Marketo, Adobe Marketing Cloud and Act-On. About Vidyard Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Convince & Convert

OCTOBER 2, 2013

Yes, digital, as in desktop publishing, is becoming a legacy system. Develop Rent-to-Own Content Strategies: As content marketers, our goal is to own our media channels, just like publishers do. Hiring a managing editor is a critical component to make sure you are publishing “rock star” type content. Joe: Of course.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Vidyard

MAY 12, 2015

Now marketers can easily create, publish and measure interactive videos to drive higher audience engagement and convert more leads into deals. Register here: [link] About Vidyard Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content.

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

Anything Goes Marketing

MARCH 8, 2009

Twitter: Maximize Your Travel In the past, I had blogged about why I use Twitter so it’s exciting for me to provide a success story for Twitter. Twitter helps me keep in touch with various clients and colleagues as well as better understand what people in my network "have on the brain". Beautiful day! Beautiful city!

Social Media 100

Social Media Web 2.0 Media Blogger 100

Marketing Insider Group

DECEMBER 22, 2011

junta42 – Joe, that is SUPER insightful –> RIP: Custom Publishing [link]. RT @ mitchjoel : The new Twitter Effect (and what it means for business): [link]. RT @ outspokenmedia The Myth of ‘Professional’ Twitter Accounts [link] @ lisabarone nails it with this one. jeremyvictor. Jeremy Victor.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

The Effective Marketer

FEBRUARY 15, 2010

If I were to look at benchmark data from MailChimp we are doing way better than their published rate of 18% for companies in the software industry. A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). Our open rates average 30%. Is this good?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Biznology

JUNE 17, 2013

Online Publishers Association ). 700 YouTube videos are shared on Twitter every minute. (comScore and Nielsen ). 85% of people more likely to purchase a product after watching a product video. Internet Retailer ). 75% of executives watch work-related videos on business websites at least once a week. Sources: Ooyala and Ipsos ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Ambal's Amusings

DECEMBER 14, 2011

Blog FusionSpark Twitter Fusionspark NewMedia2012. Manticore Technology, Marketo, Eloqua, to name a few). This means that we’re on the cusp of a publishing boom by marketers (i.e. Russell Sparkman. Content is essential, no matter what the marketing approach is.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Ambal's Amusings

DECEMBER 17, 2009

Blog Marketing Interactions Twitter Ardath421. Twitter Search can reveal top-of-mind concerns and perspectives for specific topics. Blog Phoenix Rising Twitter RebelBrown. "Twitter! I avoided Twitter until May of this year. I wasn’t sure why I needed, or wanted, Twitter in my life – but I joined.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Online Marketing Institute

NOVEMBER 28, 2012

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Follow her on Twitter. By TJ Raphael. 11/27/2012 -15:36 PM.

B to B 40

B to B Paid Content Social Media CMS Development 40

DivvyHQ

AUGUST 7, 2018

They have ad blockers installed, shows cued on DVR and Netflix and they’re tired of fighting with friends and family on Facebook and Twitter over politics. You’ll also need: Frequency – publish as often as possible without diminishing quality. Consistency – publish on a schedule and don’t miss deadlines.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. Social media killed newspapers; anyone can now publish to the world. Don’t overlook the value of native searches on LinkedIn, Twitter, YouTube and Technorati. It was three days of drinking from a firehose of expertise from an impressive lineup of speakers, but did the conference deliver the goods?

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

markempa

AUGUST 4, 2014

Steve: So 10 years ago, you published Lead Generation for the Complex Sale. When you wrote it 10 years ago it was published short time after that. Brian: It’s hard to believe. Steve I always enjoyed your work as well and I am really glad to be with you. What’s changed since then? Brian: I think a number of things have changed.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

Heinz Marketing

AUGUST 3, 2020

You can find something to engage with every time you open LinkedIn or Twitter, really. Then there was a whole group of technology companies that came up around that that really got into marketing automation, social listening, the Marketos and Eloquas and Sysomos and those companies. There’s an ease of use there.

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

Convince & Convert

MAY 18, 2012

What I want to know, which they did not publish, is what percentage of the people who are not on Facebook thinks it’s a fad versus the people who are on Facebook? If your company sucks, Twitter’s not your problem. One, I was fairly early in Twitter, not super duper early like Brogan , but pretty early and being early helps.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Onalytica B2B

FEBRUARY 13, 2018

Magazine’s 37 Sales Experts You Need to Follow on Twitter and a Top 50 Sales Influencer on LinkedIn. She has an upcoming book “Growth IQ: Get Smarter About Building Your Company’s Future” published by Portfolio coming out in August 2018. Connect with me on Twitter @Tiffani_Bova or via my website: www.tiffanibova.com.

Work Management 138

Work Management Marketing Management Salesforce.com Eloqua 138

SmartBug Media

MARCH 10, 2020

You can make those platforms easier to manage and more effective through these technologies: HubSpot Social Media allows you to monitor, publish, and engage with critical social channels. Twitter Ads. Twitter Ads. This post was originally published on September 28, 2018, and was updated in March 2020. CMS and Content.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

Heinz Marketing

FEBRUARY 18, 2019

We’ll publish similar highlights here for upcoming episodes. Follow Alex on Twitter @shootman. I got to know him very well back in the Eloqua days. We’ve featured an impressive list of guests and will continue to do so with awesome content going forward. ” Learn more at DoneRightBook.com. Thanks so much for joining us.

Eloqua 67

Eloqua Verticals Work Management Enterprise Management 67

Convince & Convert

JANUARY 11, 2017

Barry: You showed me a report published by Forrester, and in it is something that says, “Marketing needs to measure the sales opportunities generated and use data to continuously optimize the ROI achieved across a well-considered marketing mix.” Let’s say we’re doing this interview, and it’s going to be published on a blog.

Social Media 131

Social Media Sales Management Top of Funnel Media 131