Litmus

APRIL 13, 2021

Oracle (includes Oracle Responsys , Oracle Eloqua , Bronto , NetSuite , Siebel , and Dyn ): 6.2%. Direct Mail for Mac (formerly e3 Software). MMS Software. Originally published on July 23, 2018, by Chad S. of respondents to Litmus’ State of Email survey. Mailchimp (includes Mandrill ): 11.1%. HubSpot : 5%. Conversica.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Marketing Insider Group

DECEMBER 20, 2012

At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me. But the software is scaling up to the task.”.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

Customer Experience Matrix

AUGUST 2, 2012

For companies like Eloqua and its competitors, there are really two big financial questions: how fast can they grow, and how can they become profitable? In a young industry like B2B marketing automation, the primary focus is growth, and I published some figures on that yesterday (repeated below). What about profitability?

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

NuSpark Consulting

AUGUST 23, 2018

With guest blogging, you’re writing articles that you plan to publish on other organizations’ websites. When we publish an article for Company Z on a third party site, we also negotiate for a link back to their website. Guest Blogging. Goal Assessment. We’ll call them Company Z. Metrics to Track.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

LeadSloth

MAY 25, 2010

This is the first transaction involving a major software vendor, so it deserves some notice. Actually in 2006, when I was a marketing manager at a software company in San Francisco, I selected Market2Lead as our Marketing Automation system. I publish a list of all Marketing Automation vendors. The Market Needs Consolidation.

Market2Lead 100

Market2Lead Enterprise Management Acquisitions Work Management 100

PathFactory

MAY 2, 2022

These customized experiences can be shared directly from Salesforce, Eloqua and Marketo as well as through sales engagement platforms such as Outreach or Salesloft, cementing PathFactory as a key middleware solution in the revenue technology stack. Visit PathFactory.com to learn more.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Marketing Insider Group

JANUARY 24, 2013

Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Marketo – Marketo.com – Marketing software. ExploreB2B – Explore B2B – A publishing platform for professionals. Publisher, RainToday.com.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Customer Experience Matrix

SEPTEMBER 1, 2010

Neolane “ Making the Business Case for Enterprise Marketing Software ”. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. Aberdeen Group has published many studies related to marketing automation. Statistics include: • 16.5% 51% win rates 55.6%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Share this on del.icio.us. Post this on Diigo.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Customer Experience Matrix

FEBRUARY 13, 2014

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze. Sadly, they didn''t publish additional details.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Here are some alternatives that will come in at or below Marketo’s published starting price of $2,400 per month (or $1,500 for their “Lite” version). (To

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Content Marketing Institute

MARCH 22, 2018

Luke Kintigh, head of publishing at Intel iQ, shares how they did it. The true challenge of becoming a successful publisher is sustaining an audience – providing so much ongoing value that they naturally seek out your content and become a loyal reader. They stop and read because they’re interested in the content iQ is publishing.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Convince & Convert

APRIL 29, 2012

Even adorned with the latest and greatest social media management software and automation and workflow and APIs and the entire chorus line of digital marketing shiny objects, actual human beings in your company need to be at those controls. Social media management software companies, et al. Flickr Photo by Doc_Brown.

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

Webbiquity

FEBRUARY 14, 2010

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. “Software-that-helps-turn-raw-names-into-qualified-leads-by-delivering-the-right-content-at-the-right-time-and-monitoring-response&# would be most accurate, but kind of a mouthful. Post this on Diigo.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Content Marketing Institute

OCTOBER 22, 2017

However, a recent study by Kapost (in collaboration with Eloqua) proves the opposite. More than 615 million devices now have ad-blocking software, according to PageFair 2017 Global Adblock Report. Websites w/blog content have 434% more search engine-indexed pages than those that don’t publish. Two more words: Ad blockers.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. With buyers being more educated and research-driven than ever before, understanding when and how they think is crucial to closing your next deal.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

SnapApp

MAY 22, 2015

The best way to deliver leads to Eloqua is with our Audience App. The App can be placed in any Eloqua campaign canvas and connected to other campaign elements like Assets, Decisions and Actions. Once activated, leads are funneled through the campaign steps and registered in Eloqua reporting and activities. Couldn’t be easier.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Eloqua 48

chiefmartech

SEPTEMBER 21, 2018

We don’t know exactly what Marketo’s current revenue is, but back-of-envelope estimates — extrapolating ~30% year-over-year growth from Marketo’s last published quarterly revenue as a public company back in 2016 — likely puts them below $475 million. It’s a major vote of confidence in martech.

Enterprise Management 82

Enterprise Management Marketo Work Management Marketing Automation Services 82

Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 0 0 0 track RSS readership (publish RSS feeds and track who reads each item) 0.5 9 Now what?

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Convince & Convert

JANUARY 7, 2016

The flip side is that money doesn’t come from publishing. highlight to tweet) We can act like publishers all day long, but until we sell software, we’re not really creating a sustainable business. Resources: Eloqua. People are more likely to look at it, more likely to consume it, more likely to share it.

Top of Funnel 74

Top of Funnel Eloqua Content Landing Pages 74

Litmus

JUNE 4, 2021

Getting to know any new software application can be an arduous task. The Get shareable link option opens a dialog for you to share your email in three ways: Publish , which generates URLs you can use to share Email Previews—either with or without the HTML of your campaign.

Enterprise Management 104

Enterprise Management Template Work Management Marketing Management 104

The Effective Marketer

JULY 30, 2012

Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software. The video roundtable below from CRMSoftware.tv, What Colleges Should Be Teaching Marketing Majors , is worth watching and reflecting upon.

Education 100

Education Marketing Automation Services Work Management Planning 100

Customer Experience Matrix

SEPTEMBER 16, 2010

For business software vendors, all three are equally inevitable – and it's not clear which they dislike most. I’ve sent this list to two dozen vendors and will publish the results in a new report as soon as the replies come back. If it's used widely, buyers and vendors both benefit. Death, taxes and RFPs.

RFP 120

RFP Marketing Automation Services Marketing Automation Automation 120

Envy

JANUARY 28, 2018

In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. Following this, the AI software will select highly targeted articles on the topic which will be published on the days and times when the prospect is the most active on LinkedIn. Marketing Automation.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Convince & Convert

OCTOBER 2, 2013

Yes, digital, as in desktop publishing, is becoming a legacy system. Develop Rent-to-Own Content Strategies: As content marketers, our goal is to own our media channels, just like publishers do. Hiring a managing editor is a critical component to make sure you are publishing “rock star” type content. Joe: Of course.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Vidyard

MAY 10, 2016

They do that by publishing content at more opportune times, and following the data linked to that content closely. Marketing Automation: Eloqua as the base for all emails and forms, and Tableau to visualize all the data gathered. Indicates required field. As you can see, marketing technology gets cumbersome fairly quickly.

Top of Funnel 50

Top of Funnel Marketing Automation Services Eloqua Digital Marketing Funnels 50

Customer Experience Matrix

OCTOBER 27, 2006

This study looked at several types of software, not just CRM. Access Markets International (AMI) Partners ( www.ami-partners.com ) published “Mid-Market CRM: Vendor Strategies for a New Frontier”, which found only 35% of mid-sized companies have an existing CRM installation. Click here for details. Click here for details.

CRM 120

CRM Vtrenz Marketing Automation Services Marketing Management 120

Engagio

JULY 31, 2017

BrightTalk.com), reading software reviews on a site like G2Crowd and discussing key topics with peers on social media or following influencers in your space on social media. For example, Socedo can push Twitter-based intent signals onto lead records as new fields into marketing automation platforms such as Marketo or Oracle Eloqua.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Smarte

JUNE 25, 2018

A research report published that an astonishing 75% of organizations report errors in their contact data. Ensuring the partner’s data syncs up with your in-house CRM/MAP software making it easy to leverage information for significantly boosting your campaigns ROI.

Marketing Attribution 40

Marketing Attribution Work Management Marketing Management Budget Programs 40

Leadspace

JANUARY 4, 2017

So, the last five months of the year, I’ve published, blogged, tweeted, posted, emailed, key-noted, panel spoken, commented, and so forth a lot on this exciting new transition. Our point-solution analytics off the back end of Exact Target or Responsys, Marketo or Eloqua. We’ve got our predictive analytics.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

The Effective Marketer

FEBRUARY 15, 2010

I work for a B2B software company and we do regular email blasts. If I were to look at benchmark data from MailChimp we are doing way better than their published rate of 18% for companies in the software industry. Our open rates average 30%. Is this good? OK, if you insist, here are some links to benchmarks I found online.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

ANNUITAS

JUNE 28, 2012

We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). Stopping the publishing of numbers that are just too good to be true. It’s All About Revenue – Eloqua. Our first four things that marketers need from us are….

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 28, 2012

We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). Stopping the publishing of numbers that are just too good to be true. It’s All About Revenue – Eloqua. Our first four things that marketers need from us are….

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

markempa

APRIL 18, 2007

As a result there’s been a surge of interest in software and tools to manage the process of lead management, lead nurturing and lead generation with a greater emphasis on measurability. With that said, I think it is important to remember that buying lead management software and dashboards tools is akin to buying a high performance stock car.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., Juan Eloqua This witty campaign by Eloqua used the famed Juan Valdez model of a coffee grower. 19, 2010.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Customer Experience Matrix

NOVEMBER 18, 2009

Tags: demand generation marketing automation software selection demand generation.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

The ROI Guy

NOVEMBER 17, 2011

Building on demand for its Fight Frugalnomics movement, an initiative to arm sales and marketing with value-focused sales and marketing tools , Alinean added several new customers including NetSuite, IGT, Falconstor, Palo Alto Software, Xirrus and Lifesize. Accomplishments by Alinean this past quarter includes: The Inc.

Marketing Automation Services 40

Marketing Automation Services Eloqua Budget Programs Lead Scoring 40