KEO Marketing
NOVEMBER 18, 2015
Once upon a time, public relations was about getting coverage. A good example is Vertafore, a B2B technology company focused on the insurance vertical, whose Twitter feed reveals consistent responses to (and conversations with) people who tweet about the company. It’s about engagement, too. The reason?
Marketing Insider Group
JANUARY 24, 2013
Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.
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Cintell
NOVEMBER 9, 2015
Erika has over 15 years of B2B marketing, public relations and demand generation expertise. At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team.
Webbiquity
DECEMBER 26, 2012
Public relations (PR) or media relations has long been treated as its own world, separate from marketing. He ends with a discussion of PR values of new media, including Twitter, where “you are able to listen and to respond to what people are saying about your brand in the market place within seconds with worldwide reach.”
Webbiquity
SEPTEMBER 1, 2010
Social media has fundamentally altered the practice of public relations. For example, “PRO: Twitter gives us a great way to leverage PR. Specifically, 89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter.”
Webbiquity
JANUARY 12, 2011
Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Public Relations: The best press release is no press release by MarketingSherpa. 5 successful marketers reveal their favorite public relations tools by Matt About Business. Pitching on Twitter? Interactive PR Guides, Tips and Tools.
SWZD
SEPTEMBER 11, 2019
Michelle studied journalism at university, and after graduation got her first internship in public relations where her writing skills were utilized. They use Eloqua for Marketing Automation, and Full Circle Insights for tracking Lead to Revenue. They generate a lot of activity on Twitter. Background and Career.
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