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The Founder Interview Series #30: Stas Zaslavsky, VII Events

Webbiquity

Even now, many months into the pandemic, video conferencing and team collaboration software are still among “surging” categories for spending by business technology buyers. One of the newest and most interesting entrants in the virtual event software market is VII Events , founded in January 2020. Vessenes, ProfitSee.

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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Here’s the scenario: Company ABC and Company 123 have identified the same exact target audience to sell their software to. Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. 5 Ways Technographics Improve Sales Prospecting.

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Heidi Melin, CMO of Plex Systems: How CMOs of High Growth Companies Can Achieve Rapid Scale [Podcast]

Crimson Marketing

Heidi Melin, CMO of cloud-based manufacturing ERP software maker Plex Systems, proposes that—rather than continuing to pay tribute to the traditional distinction between marketing and sales— CMOs of rapidly growing businesses should adopt the concept of a “revenue process” that seamlessly integrates the two.

CMO 100
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150+ Questions for Your Marketing Automation RFP

Customer Experience Matrix

For business software vendors, all three are equally inevitable – and it's not clear which they dislike most. Tags: marketing automation request for proposal system requirements software selection raab guide demand generation. If it's used widely, buyers and vendors both benefit. Death, taxes and RFPs.

RFP 120
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My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

These vendors have geared their sales process to selling to large firms, with the in-person demonstrations, technical reviews, formal proposals and contract negotiations that implies. Tags: demand generation marketing automation software selection demand generation. Of course, these companies will sell to mid-size firms as well.

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How To Create Killer Content: Speak To A Customer

Marketing Insider Group

My story: I was working for a 40 person, under $10 Million per year software company. I proposed a customer advisory council, a user’s group, an annual customer meeting. You can see a recent article on her blog that also covers the famous Content Grid from Joe Chernov , Director of Content from Eloqua. Rinse and Repeat.

Webcast 100
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36 Experts Reveal Best Sales Tools To Boost Your Sales In 2020

Albacross

There’s an extensive range of sales software out there and figuring out which one you should invest in can be a challenging task. It’s an efficient software for organizing, track and nurturing sales leads. I’ve researched and tested a bunch of different software and this is software that I’m using for 2020. Prospect.io