Webbiquity

SEPTEMBER 1, 2010

Writing that “The most productive PR path…is a blended approach to social and traditional media,&# Len Stein offers a quick but valuable process for obtaining and promoting old and new media coverage using multiple tools like social bookmarking sites, internal company distribution, your own website, marketing emails and more.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Customer Experience Matrix

DECEMBER 8, 2011

. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Cintell

NOVEMBER 9, 2015

Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. She loves to write and develop content from ideation, development, production, to promotion. Follow her on Twitter , and stay tuned for more in our series, Habits of Customer-Centric Marketers. Bring on the marketing enablement.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Digital B2B Marketing

MARCH 27, 2012

Eloqua has an active voice on the entire spectrum of content marketing. How it Started: Discovery In December, I received a Burpee seed catalog with an insert promoting HomeFarming.com , a site promising a community of gardeners as well as tools to keep track of your progress.

Examples 100

Examples Planning Marketing Management B2B Thought Leadership 100

Webbiquity

DECEMBER 26, 2012

He ends with a discussion of PR values of new media, including Twitter, where “you are able to listen and to respond to what people are saying about your brand in the market place within seconds with worldwide reach.” ” 10 Simple Strategies To Boost Your B2B PR Campaign by Marx Communications.

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

The Point

DECEMBER 6, 2010

Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. Plus, there’s an added benefit to this technique: if you title posts for search, they’ll perform well in Twitter for the same reason. Comments after the fold. 26 Must-Have Negative Keywords for B2B PPC Campaigns. 7 Mistakes To Avoid In Your Next Webinar Invitation.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. Facebook, Twitter, Blogs have diff context. mscrimsonlips # profschat I like to think of Twitter as a gateway to more info, a signpost but you need people travelling the road to use your signs. When you post/promote content via channels you mark it. What do you think?

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. Facebook, Twitter, Blogs have diff context. mscrimsonlips # profschat I like to think of Twitter as a gateway to more info, a signpost but you need people travelling the road to use your signs. When you post/promote content via channels you mark it. What do you think?

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

chiefmartech

APRIL 4, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Many martec vendors promote that they have built-in integrations to one or more systems. via Marketo sync filter or Eloqua program) to meet their requirements. Out-of-the-box integration: caveat emptor.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. The Eloqua experience conferences, there aren’t very many conferences I go to where you see more hugs than hand shakes.

Top of Funnel 46

Top of Funnel Eloqua Peer-to-peer Budget Programs 46

SnapApp

JANUARY 15, 2015

Participants filled out a lead form embedded within the SnapApp (and integrated with Atmel’s Eloqua marketing automation system) to submit their video entry and enter the contest, generating potential leads for the Atmel sales team. Atmel used Twitter hashtags to help their audience connect to new entries (#SimplyAVR and #8bitideas).

Video Marketing 48

Video Marketing Eloqua Viral Marketing Sales Qualified Leads 48

Customer Experience Matrix

APRIL 28, 2009

The survey was promoted on this blog and the Raab Guide site, but primarily via posts on Twitter. Obviously any survey based on 36 net responses (and self-selected at that) has little statistical value, but I still think the broad results are extremely interesting. Thanks to the many people who 'retweeted' the request).

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. (For more on vendor classifications, see my list of demand generation vendors from last November.)

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

DivvyHQ

AUGUST 7, 2018

They have ad blockers installed, shows cued on DVR and Netflix and they’re tired of fighting with friends and family on Facebook and Twitter over politics. Additionally, these assets find their way to new eyeballs through search, organic sharing and paid promotion. When you capture those contacts, your owned audience grows.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Directive Agency

FEBRUARY 22, 2019

Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. That’s all it takes! Forrester Wave Reports.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Vidyard

DECEMBER 10, 2013

To start, we’ll review the campaign goals for some recent conferences including Eloqua Experience and Dreamforce. Promotion Channels Once you have these assets ready, it’s time to release them into the wild! We use the traditional channels: Email, Twitter, Facebook, blog posts, LinkedIn community groups, etc.,

Campaigns 50

Campaigns Tips Landing Pages Conference 50

Online Marketing Institute

NOVEMBER 28, 2012

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Follow her on Twitter. Promotional Event. By TJ Raphael.

B to B 40

B to B Paid Content Social Media CMS Development 40

Digital B2B Marketing

NOVEMBER 7, 2013

Mass following is frowned on by Twitter and if carefully managed, your follower ratio eventually makes you look like a spammer. But what if there was a way to get more followers without paying to promote your account through Twitter, hurting your follower ratio or filling your stream with an excessive number of tweets?

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. But getting back to our category, we are often compared against Eloqua and Manticore. We generate, score and manage leads to sales completion and integration with Salesforce.com.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

DECEMBER 7, 2011

Instead, she spends considerable time on sites like Linkedin, Twitter, and Empire Avenue , building bridges and making contacts. Lead automation software company Eloqua epitomizes The Full Monty. In Trust Agents , Chris Brogan and Julien Smith called this “Giving Your Ideas Handles” and Eloqua certainly does it.

Top of Funnel 135

Top of Funnel Eloqua Content Marketing B2B Thought Leadership 135

Conversica

OCTOBER 3, 2018

We’re also using the AI in our retention efforts, allowing for constant communication with our students even after graduation, which helps promote ongoing brand advocacy.”. Follow the company on Twitter , LinkedIn and Facebook for updates. To learn more, visit conversica.com and follow the company on Twitter, LinkedIn and Facebook.

Education 66

Education Marketing Automation Services High Quality Lead Eloqua 66

Albacross

JANUARY 17, 2020

LeadSift monitors conversations on all popular platforms, including but not limited to social networks like Facebook, Twitter, and LinkedIn. But what’s even more important is that you can automate actions in many tools including Twitter, Facebook, Instagram, Slack, and GitHub. That seems like it would be a pretty powerful thing, right?

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Convince & Convert

JANUARY 11, 2017

I’m sure my marketing team is going promote it on the Oktopost Twitter account, our LinkedIn company page, and Facebook page. So if that channel happens to be Twitter or your blog or Facebook, they’re not getting their fair shake when you look at the numbers. Daniel: Definitely. Let me give you an example.

Social Media 131

Social Media Sales Management Top of Funnel Media 131

Marketing Insider Group

SEPTEMBER 22, 2011

until I show them the Eloqua Content Grid and talk about the amazing progress made by their VP of Content Strategy Joe Chernov. As proof of the power of inbound marketing, Eloqua reports that the infograph resulted in nearly a thousand tweets, hundreds of inbound links and 49 sales opportunities. View more documents from Eloqua.

Eloqua 100

Eloqua Marketing & Strategy Blogger Ad Frequency 100

Convince & Convert

MARCH 18, 2016

How does that content get promoted and merchandized in a way that actually builds your business? They work with your marketing automation tool, they integrate with Marketo, HubSpot, Eloqua, Pardot, all of those guys. I know that this prospect uses Eloqua. It’s like well, we have it or we’re going to have it.

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

Vidyard

OCTOBER 27, 2019

Twitter Online Video Distribution: The Most Important Channels Website It’s an established fact that buyers go through nearly 70% of the buying process on their own before ever talking to sales. And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua. At Vidyard, we offer employees a few different email signatures to choose from, ranging from a standard demo video signature (in the screenshot below) to ones promoting special events. Facebook 2.3

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

SnapApp

APRIL 25, 2014

Bizo, a B2B data management and targeting technology company , has teamed up with Eloqua to put together an interactive infographic allowing users to navigate through a B2B buyers' journey. They are promoting the infograhic via newsletter, Facebook , Twitter , the Bizo corporate blog , as well as Eloqua's blog.

Buyer's Journey 48

Buyer's Journey Eloqua Microsite B2B 48

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Content Standard

NOVEMBER 3, 2015

These include the social posts that can be used on Twitter, Facebook, or Pinterest, but also the emails and landing pages connected to your marketing automation software. As the name represents, an emoticon is an easy way to convey emotion and promote positivity with a simple icon.

ROI 41

ROI Email Marketing Marketing Management Marketing Automation Services 41

Hubspot

AUGUST 21, 2012

Eloqua's Amazing Infographics. Eloqua , a marketing automation company, is a big believer in inbound marketing and the value of content for B2B. Over the years, in addition to developing a content-rich blog, Eloqua has also released a number of successful infographics focused on the core issues of its target audience.

Paid Search Agency 28

Paid Search Agency Companies Work Management Eloqua 28

Content Standard

NOVEMBER 3, 2015

These include the social posts that can be used on Twitter, Facebook, or Pinterest, but also the emails and landing pages connected to your marketing automation software. As the name represents, an emoticon is an easy way to convey emotion and promote positivity with a simple icon.

ROI 40

ROI Email Marketing Enterprise Management Marketing Management 40

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Hinge Marketing

JULY 21, 2022

Promoting only newly released content. If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. We keep an eye on the content we are promoting online to ensure that our campaign strategy is reaching all the segments of their business that we would like to impact.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Metadata

MARCH 16, 2021

I think my old CEO once said, “Yammer is my Twitter.” And prior to Pendo, I had run the content programs at Eloqua, going back several years, and HubSpot a few years later and some smaller startups peppered in between. And they were sort of dubbed by the media were Twitter for business. Joe Chernov: Sure.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

SnapApp

DECEMBER 14, 2016

Buyers are tuning out (or blocking completely) self-serving promotion and ads. Dedicate plenty of resources to content promotion. You can give it a jump-start by promoting it in a number of ways. I outlined those ways in my guide, Content Unleashed: The Ultimate Guide to Promoting Your Published Content. Including me.).

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Referral Rock

OCTOBER 30, 2019

Other popular digital marketing tools in this category: Autopilot, Marketo, Pardot, Eloqua. Their software makes it easy to share content and automatically schedule posts to Facebook, Instagram, Twitter, and LinkedIn. Discovery – allows you to search for keywords on Instagram and Twitter. Buffer can handle that too.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69