Customer Experience Matrix

DECEMBER 8, 2011

. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

NOVEMBER 4, 2014

Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. and on other profile data specified by the user. But perhaps I’m getting ahead of myself. I should really start with what Lytics does.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Customer Experience Matrix

DECEMBER 19, 2011

managing awards, and API-level integration to pull profile data ( LinkedIn ), record completed challenges ( Quora , Twitter , Facebook , LinkedIn) and announce completed challenges ( Salesforce.com Chatter). Influitive founder Mark Organ was co-founder of marketing automation pioneer Eloqua.

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Digital B2B Marketing

JUNE 14, 2012

Now, you are ready to use content marketing to raise the profile of your company overall. Examples: Eloqua has done a great job of focusing on content marketing as a topic, a priority for the demand generation marketers who are driving adoption of marketing automation platforms. Where do the line up exactly?

Content Marketing 100

Content Marketing Planning Eloqua Marketing Automation Services 100

Ledger Bennett

JUNE 25, 2018

This content was amplified on Twitter and LinkedIn by connecting with users in the customer base and those with specific job functions to T&T’s offering. On Twitter, AT&T retweeted positive press about their customer and sent tweets containing questions that were linked to the blog articles they had written.

Sales Management 45

Sales Management Eloqua Peer-to-peer Top of Funnel 45

Customer Experience Matrix

JULY 10, 2013

Placing them in the larger industry perspective gives me a chance to at least drop all their names and makes it easier to decide which to profile next. Salespeople can view their contact list, drill down to individual profiles, aand drill further to see behavior details – even as far as each page viewed during a Web site visit.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Digital B2B Marketing

FEBRUARY 21, 2012

However, Eloqua and Marketo, both generally early adopters in content marketing areas, remain notably absent on Pinterest. Here are 20 brands with a significant B2B footprint and the profiles you would expect them to own, but don’t, on Pinterest. Share your view in the comments below or with me on Twitter ( @wittlake ).

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

Customer Experience Matrix

FEBRUARY 5, 2015

Maybe my biggest surprise was finding that many if not most vendors have now added features to automatically look up new contacts in social networks and add that data to their marketing automation or CRM profile. This seemed like magic three years ago when I first saw John Ferrara''s Nimble do it; but now it’s commonplace.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Cintell

NOVEMBER 9, 2015

Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. Because buyer persona development isn’t profiling, it is actually understanding buyer behavior, that isn’t something that people know off-hand. In 2015, Erika was recognized by the SLMA as one of the 20 Women to Watch in Sales Lead Management.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. Users can drill further into each profile to see the underlying details of each activity.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

SWZD

SEPTEMBER 11, 2019

To do this, they have analyzed the data on their existing customers to profile the companies and persona of decision makers who buy their products. They use Eloqua for Marketing Automation, and Full Circle Insights for tracking Lead to Revenue. They generate a lot of activity on Twitter.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

Anything Goes Marketing

MARCH 8, 2009

Twitter: Maximize Your Travel In the past, I had blogged about why I use Twitter so it’s exciting for me to provide a success story for Twitter. Twitter helps me keep in touch with various clients and colleagues as well as better understand what people in my network "have on the brain". Beautiful day! Beautiful city!

Social Media 100

Social Media Web 2.0 Media Blogger 100

Vidyard

MAY 10, 2016

Marketing Automation: Eloqua as the base for all emails and forms, and Tableau to visualize all the data gathered. Social: Oracle SRM has been used for a few months, and is very promising because it integrates directly with Eloqua. Follow Michael on Twitter: @mballard5574. and what they’re interested in. A Few Words of Wisdom.

Top of Funnel 50

Top of Funnel Marketing Automation Services Eloqua Digital Marketing Funnels 50

Engagio

JULY 31, 2017

For example, Socedo can push Twitter-based intent signals onto lead records as new fields into marketing automation platforms such as Marketo or Oracle Eloqua. Other intent data providers like Socedo can sync intent signals at the individual contact level into your sales reps’ native habitat.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. The company has a low profile but has been selling its demand generation product for nearly ten years. Click read my March 18 review.]

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Everything Technology Marketing

FEBRUARY 19, 2011

How do you go beyond posting interesting and entertaining updates on Twitter, Facebook, LinkedIn, and beyond basic tactics like placing social sharing buttons on your B2B website and emails? Generating Leads with Social Media Going back to the original question: how do you leverage social media to deliver conversions?

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Anything Goes Marketing

SEPTEMBER 13, 2009

These emails should be sent using a marketing automation system like Eloqua. Marketers need to go beyond just generating new subscribers but also to ensure that they maximize the investment of these new contacts by ensuring that the profile for this contact is accurate and contains the necessary information for further segmentation.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Webbiquity

JUNE 30, 2011

Having optimized profiles on LinkedIn, Twitter and Facebook as well as personal profile / reputation management sites like Google Profile, Plaxo, LookupPage , VisualCV , PeoplePond and BusinessCard2 is crucial to optimizing one’s business online presence.

Enterprise Management 100

Enterprise Management Social Media Personalization Brand Identity 100

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. Use Knowem.com to claim your (and your company’s) profile across social networks; you don’t have to be active on all of them (only the ones where your customers and prospects are). • Don’t overlook the value of native searches on LinkedIn, Twitter, YouTube and Technorati.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Digital B2B Marketing

NOVEMBER 7, 2013

Mass following is frowned on by Twitter and if carefully managed, your follower ratio eventually makes you look like a spammer. But what if there was a way to get more followers without paying to promote your account through Twitter, hurting your follower ratio or filling your stream with an excessive number of tweets? Reachforce.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100

Hubspot

SEPTEMBER 14, 2012

One of our product marketing managers wrote a blog post recently that featured Eloqua's content as an example of exceptional B2B content. Joe Chernov at Eloqua not only tweeted it, but with some kind words, at that : That @ hubspot included @ eloqua in its "10 B2B Companies that Create Exceptional Content" post = classy.

Social Media 28

Social Media Paid Search Agency Companies Eloqua 28

Online Marketing Institute

NOVEMBER 4, 2010

Furthermore, we’re usually able to filter leads on criteria such as geography and company size, so that every lead the client pays for meets that client’s minimum demographic profile. Twitter Click Here to follow me on Twitter. We had real problems with lead quality.” You are free to unsubscribe at any time.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

SmartBug Media

MARCH 10, 2020

When building out profiles of key people within accounts, you will need additional data and information about those people. Progressive Profiling: With marketing automation tools such as HubSpot or Marketo, you'll be able to collect only the information you’ll need at the moment, while gaining account intelligence. Twitter Ads.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

KoMarketing Associates

NOVEMBER 26, 2019

Today, most platforms, including HubSpot, Marketo and Eloqua, can be directly connected to LinkedIn. Auto populated form fills: This is probably my favorite feature because data is auto-populated from the user’s profile into the form fields. Let me know in the comments section or through my Twitter profile.

Lead Gen 157

Lead Gen Linkedin B2B Marketing Sales Qualified Leads 157

Hubspot

OCTOBER 29, 2019

Social selling is the process of researching, connecting, and interacting with prospects and customers on social media networks -- notably Twitter and LinkedIn, but others certainly fit the bill. Optimize their social media profiles. But be sure to optimize your profiles before you do anything else. What Is Social Selling?

Ideal Customer Profiles 88

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 88

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. VisitorTrack is the only product in the market which blends full profiles of the Companies Visiting (name, address, phone, SIC description.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Albacross

JANUARY 17, 2020

Besides searching domains, you can search social profiles, send emails and bulk verify emails. LeadSift monitors conversations on all popular platforms, including but not limited to social networks like Facebook, Twitter, and LinkedIn. Clearbit It is a great tool for sales to generate leads based on your ideal customer profile.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Customer Experience Matrix

JANUARY 3, 2013

Oracle ’s recent agreement to purchase Eloqua reinflamed that wound, since much of the commentary ignored Oracle’s extensive existing suite of consumer marketing systems. This diminishes most products’ independent profiles (Aprimo is the exception), although they are still selling nicely.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120

Customer Experience Matrix

AUGUST 23, 2009

Probably the most common are products that make it easier to post comments or share links via Facebook , LinkedIn , Twitter and other public forums. The system scans Twitter, Facebook and LinkedIn for mentions and can make automated replies when it finds something. Many demand generation vendors now offer something along those lines.

Marketing Automation Services 120

Marketing Automation Services Social Media Work Management Marketing Management 120

Customer Experience Matrix

APRIL 17, 2013

It supplements this with data from the clients'' own systems including customer profiles, Web site visits, and purchases. The company also monitors Twitter, Facebook company pages, Quora, and LinkedIn profiles of people within each sales person’s network. Clients specify blogs to follow, which receive similar treatment.

Automation 120

Automation Ideal Customer Profiles Salesforce.com Eloqua 120

DealSignal

MARCH 29, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. That means fresh, accurate, complete firmographic, demographic, and perhaps technographic data that can help you answer these key questions: How many accounts are there that fit my ideal customer profile (ICP)? Follow Rob on Twitter @robweedn.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

DealSignal

MAY 16, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. That means fresh, accurate, complete firmographic, demographic, and perhaps technographic data that can help you answer these key questions: How many accounts are there that fit my ideal customer profile (ICP)?

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. How do you PROVE the value of Twitter? in the 1960s. He’s smart.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Content Standard

JANUARY 9, 2015

You finally feel like you have a good understanding of all its capabilities, be it Marketo, Eloqua, Silverpop, or any of the dozen others out there, and your recurring nightmares of funky token values, misdirected emails, and misaligned segments have, for the most part, subsided. This will tell you to further invest in similar paid programs.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40

Content Standard

NOVEMBER 3, 2015

These include the social posts that can be used on Twitter, Facebook, or Pinterest, but also the emails and landing pages connected to your marketing automation software. Crystal analyzes a lead’s personality based on social media profiles and public data on the Internet. I must say, it’s pretty spot-on.

ROI 41

ROI Email Marketing Marketing Management Marketing Automation Services 41

Content Standard

NOVEMBER 3, 2015

These include the social posts that can be used on Twitter, Facebook, or Pinterest, but also the emails and landing pages connected to your marketing automation software. Crystal analyzes a lead’s personality based on social media profiles and public data on the Internet. I must say, it’s pretty spot-on.

ROI 40

ROI Email Marketing Enterprise Management Marketing Management 40