Jesse Noyes: Brand Journalist or Brand Reporter?
B2B Memes
DECEMBER 15, 2011
These questions came to mind yesterday when I read about the one-year anniversary of the hiring of journalist Jesse Noyes by Eloqua, a marketing automation company. Eloqua is clearly not a traditional outlet for journalism. Reporters (or journalists) know how to do this, and that’s why Eloqua came to me.
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