Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. They are some of the best and brightest out there.

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Anything Goes Marketing

AUGUST 3, 2009

On his reside blog , Philip Nelson describes how Eloqua includes a number of Twitter links below the main call to action to continue the conversation via Twitter and other social media outlets and to leverage tools like Twitter to further promote your marketing materials. That is a good use of Twitter for your marketing efforts.

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Anything Goes Marketing

SEPTEMBER 13, 2009

These emails should be sent using a marketing automation system like Eloqua. Did a combined direct mail and email campaign really lift response for a new product launch or was email sufficient? I’m not referring to autoresponder emails but rather to campaigns that contain two or more automated emails.

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