WebMarketCentral
MARCH 3, 2009
additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. Pricing starts at $1,500 per month and the company now has more than 150 midmarket and enterprise customers.
WebMarketCentral
NOVEMBER 17, 2009
It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. As many others have noted, the rise of social media and the explosion of online content has fundamentally altered the b2b sales process. This has made the marketing funnel longer, and the actual sales process shorter.
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WebMarketCentral
SEPTEMBER 29, 2009
How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? They apply technology to a difficult process. It's with internal processes, office politics and other issues. The buying process has fundamentally changed.
WebMarketCentral
MARCH 24, 2009
As he states it, "The prospect does not want to be 'sold' to. . ** technorati tags: Facebook, social media marketing, b2b marketing, MarketingSherpa, social media metrics, Techrigy, Radian6, online news release distribution, blogger relations, Eloqua, Steven Woods, Lorna Li, social media marketing roadmap del.icio.us
WebMarketCentral
SEPTEMBER 21, 2009
Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process.
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