Seven Ways B2B Tech Buying Behavior is Changing [Research]
Webbiquity
NOVEMBER 10, 2020
They do need to interact with sales professionals to decide between Oracle (Eloqua) and Marketo. For simple, relatively low-cost products, offer free trials and an easy credit card purchasing process. A tech buyer doesn’t need a sales rep to help them decide between AWeber and Mailchimp (or better yet, SendSquared ).
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