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B2B Videos: Go Beyond Humdrum to Engage & Enthrall

Savvy B2B Marketing

Eloqua: What is Revenue Performance Management? According to Eloqua’s PR firm, SHIFT Communications, Eloqua and JESS3 tried to blur the lines between art and marketing with this video (shown below). When it was first published, an earlier Eloqua video -- The Future of Revenue -- resulted in the most traffic to Eloqua’s site in the company’s history.

B2B Videos: Go Beyond Humdrum

Savvy B2B Marketing

Eloqua: What is Revenue Performance Management? According to Eloqua’s PR firm, SHIFT Communications, Eloqua and JESS3 tried to blur the lines between art and marketing with this video (shown below). When it was first published, an earlier Eloqua video -- The Future of Revenue -- resulted in the most traffic to Eloqua’s site in the company’s history.

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Savvy Week in Review: January 6

Savvy B2B Marketing

Hutton of content marketing, as Joe Chernov of Eloqua so aptly put), makes a compelling argument for marketers broadening how they view the lead nurturing process. Happy New Year, everyone! We hope that everyone had a wonderful holiday and is getting back into the swing of things. The blogosphere is cranking out some great posts, so if you haven't had time to get back on your RSS reader, these should give you a kick start for the year. Common B2B SEO Mistakes by @NickStamoulis. So obvious, you might just overlook them. Think Content Marketing, Not Copywriting by @jonbuscall.

Savvy Week in Review - August 5

Savvy B2B Marketing

Lead Management Questions Sales Will Ask Marketing - via @eloqua. If you have implemented a lead management process, you're bound to get some questions. How can it be August already? as we kick off the last month of summer, the last thing on your mind may be work. But the blogosphere is always buzzing. Here are some of our favorite picks from the week. Stay cool! Think again.

Savvy Toolkit - How Do We Operationalize Content Marketing?

Savvy B2B Marketing

How do you capture all the numerous social media channels you are using to support your nurture process? Those super smarties at Eloqua and JESS3 have put together an infographic we think you should repurpose with your own plan and look super smart to your bosses! Content Marketing is coming of age. But how the heck do you plot that out for your boss.

Creating "The Content Grid": Eloqua and JESS3 Share Insights into the Why and How

Savvy B2B Marketing

In June, Eloqua published a comprehensive Social Media Playbook featuring a fantastic infographic, titled The Content Grid , that helps marketers visualize who creates content and who consumes it. And the Eloqua blog post about the playbook and grid boosted referrals to the Eloqua website by 43%. Why is this important and how does Eloqua make use of this data?

Savvy Week in Review: September 7

Savvy B2B Marketing

process, some tools, and a few great links. All-Time Fantasy Marketing Team: 7 Experts Share Their Draft Picks – by @noyesjesse via @eloqua. This is a fun post from Jesse Noyes at Eloqua about who people want on their content marketing dream team. Can you believe it's already September?! We've pulled together our favorite ones of the week here. Had no idea.

Savvy Week in Review - August 27

Savvy B2B Marketing

Content approval - is your process working? If you have ever been involved in the process of approving content, you know it can sometimes be a painful and slow process. Here are some tips to make the process run more smoothly. While summer may be slipping away, great reads on the blogoshere are holding steady. We've rounded up a few of our faves from this week. Enjoy!

Savvy Week in Review - December 11

Savvy B2B Marketing

The Danger of an Either/Or B2B Marketing and Sales Mindset by @abneedles Adam Needles of Silverpop explains why the B2B buyer process takes precedence over issues such as sales/marketing alignment and inbound vs outbound marketing. The Content Gap - Lead Nurturing and Content Creation - by @stevewoods Steve Woods of Eloqua pinpoints a critical trouble spot in the typical B2B content library.

No Such Thing as a Neutral Outcome

Savvy B2B Marketing

There is no way to determine with 100% accuracy where an individual buyer is in their buying process. The best way to maintain their interest is to ensure your communications are highly relevant to who they are, and more importantly to where they are in their own buying process. About the Author: Steven Woods is CTO of Eloqua , and author of Digital Body Language.

How to Squeeze the Most Life from Your Content

Savvy B2B Marketing

Because prospects can easily access content via the Web, they largely forgo direct interactions with B2B companies until late in the buying process. Naylor Gray, Director of Global Marketing for Frost & Sullivan, defined the general buying process by the following three stages: He then talked about assessing a content asset's half-life to determine how long it will provide value (i.e.,

What Marketers Can Learn from Top-Performing Sales Reps

Savvy B2B Marketing

Top-performing sales reps: Understand prospects' needs and objectives Make the most of sales tools Quantify each sales activity and interaction Negotiate at every turn By studying these best practices, marketers can improve their own processes for connecting with prospects and guiding them down the path to purchase. See this post by Michele Linn for a comprehensive list.

What Marketers Can Learn from Top-Performing Sales Reps

Savvy B2B Marketing

Top-performing sales reps: Understand prospects' needs and objectives Make the most of sales tools Quantify each sales activity and interaction Negotiate at every turn By studying these best practices, marketers can improve their own processes for connecting with prospects and guiding them down the path to purchase. See this post by Michele Linn for a comprehensive list.

How Do You Make Time For All This Content?

Savvy B2B Marketing

There isn’t an easy answer to this question, but here’s how I think through the process. If a particular type of content isn’t going to play a key role in helping you get closer to your business goals (such as helping customers move through the buying process), chances are, you don’t need it. love this post from Mark Schaefer on his blogging process (and he’s someone who has this down to a science!) – it’s a thoughtful and time-consuming process when done well. As Beth aptly said, “writing isn’t scalable.&#.

How To Strategize For The New Eloqua Release

ANNUITAS

This week I attended the Atlanta Eloqua User Group at Oracle’s Atlanta offices. It was a great meetup, as we had Thamina Christenson with the Eloqua Product Marketing team presenting Eloqua’s latest features and future roadmap. Currently Program Builder processes 66 lead per minute, the new Program Canvas processes 6,000 lead per minute. Keep innovating, always.

Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements

It's All About Revenue

by Eloqua | Tweet this Is your organization customer obsessed? But it’s not just about launching campaigns. “To be truly obsessed with customer experience is to commit to doing no harm,” noted Steve Woods, Eloqua Co-Founder. “To create a true end to end process for enabling amazing marketing, we need accountability — not just with analytics, but also with planning.”.

Oracle and Eloqua: Driving the Modern Marketing Era

It's All About Revenue

by Joe Payne | Tweet this By Joe Payne, CEO, Eloqua and Steve Miranda, Executive Vice President Application Development, Oracle. As of last Friday, February 8, 2013, Oracle completed the acquisition of Eloqua, and Eloqua’s products will become a core component of the Oracle Marketing Cloud. Additionally, the open Eloqua platform will continue to support multiple CRM systems.

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Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation

Customer Experience Matrix

Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 per share, which comes to $871 million. This was a bit of a surprise, given that Eloqua just went public in August. It suggests that neither Oracle nor Eloqua management felt the company was substantially undervalued. The stock had been hovering around $17.50

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Eloqua Experience 2010

LeadSloth

This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. The revamped user interface makes working with Eloqua a lot of fun. Here is a preview: Eloqua 10 Campaign Builder (click to enlarge). attended the session with Siteworx, an early adopter of Eloqua 10. Overall.

Is the Latest Eloqua & JESS3 Animated Video Art or Marketing?

It's All About Revenue

by Joe Chernov | Tweet this These are the questions we asked ourselves as we imagined and developed “ What is Revenue Performance Management? ”, the latest video from Eloqua and  JESS3. But eventually passion must give way to process. Now more than ever, marketers are figuring out ways to accelerate the process…. To be honest, we never came up with a clear answer.

5 Tips to Get Your Learn On at Eloqua Experience (From a Veteran!)

It's All About Revenue

by Kristin Farwell | Tweet this Editor’s Note: Kristin is the Principal Education Specialist with Eloqua University. Passionate about marketing, education and customer success, Kristin has been with the Eloqua Education Services team since 2011. Heading to Eloqua Experience for the first time and wondering what all the fuss is about? Take Notes… but. It’s true! No really.

Oracle Eloqua Named a Leader in the Gartner Magic Quadrant for CRM Lead Management

It's All About Revenue

by Eloqua | Tweet this The 2013 Gartner Magic Quadrant for CRM Lead Management has been published and Oracle Eloqua is in the Leaders quadrant for the second consecutive year.  With strengths in product functionality, financial position, execution, and innovation, Oracle Eloqua had a strong showing on both dimensions, driving its placement in the Leaders quadrant.

The Sales Perspective – An Interview with Jill Rowley of Eloqua

ANNUITAS

To be a part of the conversation, sales people today must be present when and where the buyer is learning and provide relevant content to support the buyer’s education process.  By engaging early, sales still indirectly shapes the buyer’s demand and at the same time gains visibility into the buyer’s activity. How do I get them to buy?  I do that by being an information concierge.  I am their information concierge.  I am their conduit to information they need based on where they are in the buying process and the role they play. While indeed a robust technology, it needs more. 

Call for Speakers! 4 Reasons to Strut Your Marketing Stuff at Eloqua Experience 2013

It's All About Revenue

We’re gearing up for Eloqua Experience 2013 , the Modern Marketing event that brings together marketers from different industries and business processes. Here are 5 reasons from former speakers why you should cultivate a role in the Modern Marketing discussion by submitting a speaking proposal for Eloqua Experience 2013!  . 1. by Amanda Batista | Tweet this Imagine it! See it!

6 Tips for Understanding the B2B Business Decision-Making Process.

B2Bbloggers

The decision-making process for purchasing business software, for example, is longer and more complex than that which involves an individual consumer and an impulse buy. This presents some unique challenges to marketers: More people are involved in the decision-making process , representing different facets of the business. Fostering Innovation – Eloqua Experience Day Two Keynotes 10.

Exclusive Interview Eloqua's Director Of Content @jchernov.

B2Bbloggers

Well, this week, in my interview Eloqua’s Director of Content, Joe Chernov ( @jchernov ), you’ll benefit from the same thing. Jeremy: Tell me a little bit about yourself, your role at Eloqua, and the size of the team that is responsible for social media, content marketing, and online communities. At Eloqua the entire company is responsible for social media. 

Infographic: A History of Disruptions in B2B Marketing

It's All About Revenue

This infographic, A History of Disruptive Innovations in B2B Marketing , looks at breakthrough technologies and processes that forever changed one segment of the world: the lives of B2B marketing professionals. Because the product, called Eloqua Engage for iPad , is the convergence of four of the disruptions expertly visualized by JESS3 in this infographic. It won’t change the world.

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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

Steve Woods , Eloqua. Among Steve’s observations and insights from the summit: • The buying process is now 1) online, 2) all about the buyer, and 3) complex (multiple stakeholders). • The sales “discovery&# call, where a sales rep spent an hour learning about a prospect’s issues and pains, is extinct. As technology and buying processes change, SEO evolves.

The B2B Sales Role in the New Buying Process

ANNUITAS

The B2B buyer is truly driving the buying process taking control out of the hands of sellers.  The phrase “buyers are turning to sales much later in the buying process” was repeated continually as a way to describe this shift of power.  To a large extent this is accurate.  Social media has played a pivotal role in the shift of the B2B buying process.  the sales person). 

Introducing the Oracle Marketing Cloud

It's All About Revenue

These fragmented experiences are the result of disconnected technologies, data, and processes. Oracle Marketing Cloud combines the capabilities of Eloqua, BlueKai, Compendium, and Responsys with the social relationship management components of Oracle Social Cloud. by Kevin Akeroyd | Tweet this We all want to be customer-centric with our marketing. CMOs face a dilemma. Accenture. 2.

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Collaborate for the Internet of Customers with 7 Ideas for 2014

It's All About Revenue

The Oracle Eloqua team is no stranger to this mega-conference. We enjoyed reconnecting with customers, partners and other marketers – less than a month after Eloqua Experience — via the  Compendium booth, Modern Marketing Mixer , and downtown San Francisco. recent Google and Corporate Executive Board study shows that buyers are 60% through their decision process before engaging Sales.

Thought Leadership Interview #8 – Brian Kardon, CMO of Eloqua

Fearless Competitor

We interviewed a great marketing expert, Brian Kardon , Chief Marketing Officer of Eloqua. Blogs and content sharing are critical elements like websites and the Eloqua blog – It’s All about the Revenue is very popular. Buyers look for content at every stage of the buying process.  Jim Dickie sees this as the Perfect Storm. Jim That’s great to see. Q1 was a strong quarter. 

How Marketers Are Managing The Buyer Journey [Infographic]

It's All About Revenue

As you’ll see from our latest infographic done in partnership with Oracle Eloqua, there are plenty of opportunities. Branding does indeed matter in the B2B buying process. Sure, the B2B buyer may be in the driver’s seat when it comes to the buying process. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jen Augustin, Senior Director of Marketing, Bizo.

The 5 Indispensable Requirements of Modern Marketing

It's All About Revenue

That’s how Joe Payne , Eloqua’s CEO, opened his Eloqua Experience keynote on what modern marketing is, and what modern marketers need. Where once sales was able to control most of the buying process, customers now can run the table. As a result, marketers are responsible for the majority of the buying process: providing the education, keeping buyers actively engaged and aiding sales in closing the deal. The 5 Indispensable Requirements of Modern Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Not anymore.

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3 Key Takeaways From Megan Heuer’s Sales and Marketing Therapy Session

It's All About Revenue

You’ve tried everything to show you care from marketing automation to expensive investments in process and content. Last week at Eloqua Experience in San Francisco, Heuer highlighted how you can use automated marketing tools and methods to more effectively reach the right contacts within specific accounts for all the right reasons. Plan for the right, agreed-upon tactics.

Don’t Drop the Ball: 4 Ways The Marketing Juggler Stays Organized

It's All About Revenue

Processes:  Being on the same page as the rest of your team is the best way to efficiently manage all your various campaigns and marketing initiatives. That means you need to establish clear processes for content creation and campaign planning, that all stakeholders are aware of and use consistently. But the important thing to keep in mind is that once you decide on a process, everyone needs to stick to it and follow it consistently. The Kapost team is pleased to announce the freshly released  Kapost Calendar App (Beta) for Eloqua 10. By staying organized. With help.

Fostering Innovation - Eloqua Experience Day Two Keynotes.

B2Bbloggers

Agile marketing has paid off in many ways including: Major shift in velocity Prioritization Resourcing Clarity Approval Process Video has been the single most important thing Salesforce.com has done in the past year, because of the ‘fidelity’ of the message. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Enjoy a summary of some of the key learnings. Sign up.

Spin A Story That Stands Above The Noise: Content Marketing Tips From ?Ardath Albee

It's All About Revenue

Join Ardath Albee , author of eMarketing Strategies for the Complex Sale , and our community of modern marketers at Eloqua Experience 2013 at the Hilton Union Square in San Francisco. The reason this shift is so significant is because — and I hate to sound cliché, but it’s true — buyers have taken control of their buying process. Stories are difficult to copy. Can you explain?

Virtual Philanthropy: How Eloqua Gained 1,400 Facebook Fans in 10 Days

It's All About Revenue

It generated 78,362 impressions on Facebook, 790 total entries and a total of 1,411 new Facebook fans for Eloqua. But in the process, we also generated lots of virtual “investors” and endorsements for our blog feed on EmpireAvenue. To be exact, Eloqua generated 1,332 BUY transactions during this 10-day period. Virtual Philanthropy: How Eloqua Gained 1,400 Facebook Fans in 10 Days is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this When you succeed, it’s important to give back, right? Share email.

Which Channels Will Marketers Measure for Next Generation Digital Body Language? [CHART]

It's All About Revenue

by Taha Sheikh | Tweet this In March, Eloqua released a report titled: “ Defining the Modern Marketer: From Real to Ideal “, which presents findings from a survey of 556 marketers conducted by BtoB Magazine into views and practices in modern marketing. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

5 Steps to Use Marketing Automation for Improved Conversion Knowledge

It's All About Revenue

In fact, an Eloqua benchmark study showed that automated campaigns have more than a 200% higher conversion rate than those without automation. And once you’ve determined the best steps to take to increase your conversions, you can automate all routine processes, such as when nurturing emails are sent and phone calls are made to the prospects assuring that nothing falls through the cracks.

Tips to Re-Engage and Get Those Cold Contacts Warm Again [New Guide]

It's All About Revenue

from Eloqua. This work-backwards approach will allow you to deliver assets on the appropriate channels to reach your prospects, but also support your content production process to maximize internal efficiency and budgets. 3. Tips to Re-Engage and Get Those Cold Contacts Warm Again [New Guide] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Marketing in the Express Lane: 14 Tips From 14 Experts

It's All About Revenue

Matt Heinz of Heinz Marketing on getting your process right. Dennis Dayman , Oracle Eloqua’s own privacy expert, on managing email deliverability. Marketing in the Express Lane: 14 Tips From 14 Experts is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But this is 2014! Some things are simply better in the express lane.