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Everything Technology Marketing

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New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

FEBRUARY 26, 2013

The secret to B2B email success: Provide compelling content for each stage in the buying process to move buyers from first touch to purchase. Eloqua | [link] Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers. B2B marketers’ top metrics to measure marketing ROI: Cost per lead, revenue and lead volume.

Enterprise Management 100
Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100
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5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

FEBRUARY 19, 2011

Step 5 - Nurture Leads Along the Buyer’s Journey Follow-up content pieces, such as webcast #2 and #3 in a series of 3 webcasts, require the buyer to complete a lightweight registration form - as they enter your marketing system with lead scoring, routing, and nurturing processes.

Social Media 100
Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100
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