Cintell

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How Marketers Use Data to Develop Personas

Cintell

It is likely a matter of maturity in the persona optimization process – for some organizations, this is a helpful starting place. Within one title, you may have multiple groups with an entirely different purchase process, set of criteria, authority, motivation, and preference for buying a given solution. Source: NetProspex.

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Habits of Customer-Centric Marketers: Q&A with Erika Goldwater

Cintell

Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team.