Chris Koch
JULY 24, 2009
So you have to start with the bigger process picture. And as I discussed in this post, the qualification process needs to be gradual and non-invasive, what Brian has since christened “micro-conversion.” The key to this process is getting sales and marketing to work together create an integrated process.
Chris Koch
JULY 24, 2009
So you have to start with the bigger process picture. And as I discussed in this post, the qualification process needs to be gradual and non-invasive, what Brian has since christened “micro-conversion.” The key to this process is getting sales and marketing to work together create an integrated process. Tweet This Post.
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