ANNUITAS

MAY 28, 2015

Alignment needs to happen across all aspects of the organization including People, Process, Content and Technology. But collaborating will ensure that both teams reach agreement on the Process and then they work on alignment with the other critical components- People, Process, Content and Technology. How to build alignment?

Lead Ranking 100

Lead Ranking Marketing Automation Services Lead Scoring Eloqua 100

ANNUITAS

MAY 17, 2016

Last week at the Atlanta Eloqua User Group Meeting, email deliverablity and privacy expert, Chris Arrendale of InboxPros , shared his knowledge on deliverability and privacy essentials. These five steps reflect the need to have data-driven marketing organization and a well-defined process.

Deliverability 100

Deliverability CAN-SPAM Eloqua Privacy 100

ANNUITAS

MAY 5, 2020

But if you’ve outgrown your current marketing automation platform and have plans to evaluate other options, discuss this with potential candidates during the interview (especially if you’d like this hire to be involved in the vendor evaluation process). How to Assess a Candidate’s Background.

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

ANNUITAS

OCTOBER 21, 2014

I was lucky enough to interview our keynote speaker, Steve Woods , Founder and CTO of Nudge Software (former Co-Founder of Eloqua and author of Digital Body Language) to talk about B2B marketing, being a serial entrepreneur and what makes B2B so difficult to master today. Q: What do events like LeadLove offer today’s modern marketers?

Ad Building 100

Ad Building Peer-to-peer Demand Generation Eloqua 100

ANNUITAS

SEPTEMBER 9, 2011

Marketing Automation row, as it seemed to be named, was anchored by Eloqua & Marketo directly across from each other. Statements like “Visibility into pipeline by marketing”, “Ability to track marketing contribution to revenue”, and “Develop an end-to-end lead management process” were more the norm than the occasion this year.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

ANNUITAS

JANUARY 10, 2011

He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. 2011 will be another in a series of transition years where companies are now looking at optimizing the last bastion of un-optimized systems and processes –– the sales and marketing departments.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

ANNUITAS

JUNE 28, 2012

I was speaking to a client a few weeks ago about the work we’ve been providing on their lead management process development and marketing automation. However, there is a part about the sales process that I hate: having to answer the questions buyers bring me that come as a result of competing vendors bashing each other, often with untruths.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 28, 2012

I was speaking to a client a few weeks ago about the work we’ve been providing on their lead management process development and marketing automation. However, there is a part about the sales process that I hate: having to answer the questions buyers bring me that come as a result of competing vendors bashing each other, often with untruths.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

OCTOBER 1, 2015

I recently presented a story about my past success in winning an Eloqua Markie for ‘Metrics that Matter’ at a recent Atlanta Eloqua User Group. I was honest about the time required, intense process development, training and technology requirements that went into aligning all parties involved to make this account a success.

Eloqua 100

Eloqua CAN-SPAM Opt-in Training 100

ANNUITAS

FEBRUARY 20, 2014

According to the State of Content Marketing Report 2014 Survey Report by LookBook HQ and Oracle Eloqua, marketers are producing a lot of content. How to start the writing process when you don’t know where to begin? Aspire to hit it out of the park, but don’t let it hinder your process.

Eloqua 100

Eloqua Content Buyer Personas Buying Cycle 100

ANNUITAS

JUNE 15, 2011

Both Eloqua and Marketo are at the forefront of the Marketing Automation space discussing Revenue Performance Management. They focus on delivering highly qualified leads to sales (based on a common definition and lead qualification process), thus increasing sales effectiveness.

Paid Search Agency 100

Paid Search Agency Companies Generation Top of Funnel 100

ANNUITAS

JULY 17, 2012

To be a part of the conversation, sales people today must be present when and where the buyer is learning and provide relevant content to support the buyer’s education process. or maybe, “Why Eloqua?” Very simply, I tell buyers they need people, process, data, content and technology — in that order.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

ANNUITAS

JULY 17, 2012

To be a part of the conversation, sales people today must be present when and where the buyer is learning and provide relevant content to support the buyer’s education process. or maybe, “Why Eloqua?” Very simply, I tell buyers they need people, process, data, content and technology — in that order.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100