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Convertr look to provide integration in an increasingly crowded martech ecosystem

ClickZ

But in a market that is constantly getting saturated by vendors, how is Convertr looking to stand out? There are a ton of vendors in the market today and the problem consistently keeps getting worse, because for the buyer – they’re still operating and buying technology in silos. Thriving in the regulated data-privacy era.

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5 leading providers of enterprise marketing automation solutions

ClickZ

Other important features include (but aren’t limited to) ease of use/usability, security including role-based access to the platform, and vendor support. Robust analytics and reporting features that collect, analyze, and monitor campaign data and make it accessible (and actionable) to multiple teams. Industry case study. 4 Salesforce Pardot.

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How to Audit your Prospect Database to Ensure GDPR Compliance

Televerde

We covered this question in our webinar with SiriusDecisions, Demand Generation in the Age of GDPR and Data Privacy. How does it affect all the places of opt-out data, including a marketing database like Marketo or Eloqua vs. a sales database, like Salesforce or Sugar CRM? Here are some easy guidelines to follow: .

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Most Exciting Marketing Technologies to Adopt in 2017

Leadspace

The real-time CRM and Marketing Automation data vendors (including Leadspace) should have another big year based on the growing acknowledgement that this type of service dramatically enhances the performance of these massive CRM and MA investments companies have made. It’s beautiful when it’s that simple, and this one is.

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How to Woo B2B Buyers With Interactive Assessments

SnapApp

Marketing automation platforms like Eloqua and Marketo talk about tapping into the digital signals our prospects send to understand more about them – Eloqua calls this Digital Body Language ; Marketo calls it Interesting Moments. Druva’s “ Data Privacy Readiness ” test is a great example of this type of assessment. Conclusion.

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Privacy Policy | Contact Us. By TJ Raphael. 11/27/2012 -15:36 PM.

B to B 40
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Email Marketing vs Marketing Automation Software

TrustRadius Marketing

But when we see traditional email marketing vendors like MailChimp offering all-in-one marketing platforms that unite campaigns across multiple channels, it makes you wonder: . Many popular email marketing vendors also offer all-in-one marketing automation solutions. Are these two types of software becoming one?