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Key B2B Marketing Trends To Keep An Eye On In 2018

Envy

In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. Following this, the AI software will select highly targeted articles on the topic which will be published on the days and times when the prospect is the most active on LinkedIn. Marketing Automation.

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Software and Hardware. Privacy Policy | Contact Us.

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LinkedIn Lead Gen Forms: Pros And Cons For B2B Marketers

KoMarketing Associates

Today, most platforms, including HubSpot, Marketo and Eloqua, can be directly connected to LinkedIn. This is ad format is particularly useful for B2B software companies that want to showcase the different pain points or benefits their software can solve. These are useful for your privacy policy or legal terms.

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What You Can (and Should) Ask for on Your Landing Page Forms

Hubspot

Reducing form length and adding other friction-reducing elements on your forms such as links to privacy policies or accreditation seals, are great ways to boost conversions. For HubSpot customers, Smart Forms and progressive profiling are both features of HubSpot's marketing software.).