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The 22 Best Virtual Event Platforms

Webbiquity

Pricing: contact vendor. Pricing: contact vendor. Pricing: free (!). Pricing: $4,800/$16,000/$26,700 per event; enterprise pricing by quote. Pricing: starts at $25,000. Pricing: contact vendor. Total reviews: 156. Average user rating: 9.35. Total reviews: 26. Total reviews: 100.

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Yesterday's News: Marketo Plans IPO, Eloqua Eyes B2C

Customer Experience Matrix

There were two bits of news from Marketing Automation Land yesterday: Marketo announced it has filed a draft registration statement for an initial public offering, and Eloqua CEO Joe Payne was quoted as saying his company plans to expand into business-to-consumer marketing. The Marketo news is long-expected. I wholly agree with the theory.

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The 10 Best Webinar and Webcasting Tools

Webbiquity

Pricing: $79/$159/$299 per month; enterprise pricing by quote. Pricing: free; $33/$104 per host per month; enterprise pricing by quote. Pricing: $49/$99/$199/$399 per organizer per month. Pricing: $34/$69/$163 per month. Pricing: four levels from $20 to $139 per month. Total reviews: 679. GoToWebinar.

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Raab Report: Act-On, Eloqua, Pardot, and Marketo Vie to Lead in Mid-Size B2B Marketing Automation Segment

Customer Experience Matrix

Although small businesses generally buy lower-priced systems, they have largely the same requirements as mid-size companies. The leaders quadrant in this sector is quite crowded, with Act-On , Eloqua , Pardot , and Marketo all jostling for position. In fact, the only category where Act-On scores higher than everyone else is pricing.

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Insights from Eloqua's IPO Registration Statement

Customer Experience Matrix

Summary: Eloqua's registration statement offers new and interesting details about its business. Eloqua last week filed for an initial public offering of its stock. I expected it to grow as Eloqua sold into larger accounts. So much for what Eloqua said. (Of This is where what Eloqua didn’t reveal is intriguing.

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Predictive Marketing Vendors Look Beyond Lead Scores

Customer Experience Matrix

Maybe I shouldn't be surprised that predictive marketing vendors seem to have anticipated this. The past week brought three more announcements about predictive vendors expanding beyond lead scoring. This isn’t a new service for Radius but it’s one that only some of the other predictive modeling vendors provide.

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Raab Report: Financial Comparison of B2B Marketing Automation Vendors

Customer Experience Matrix

For companies like Eloqua and its competitors, there are really two big financial questions: how fast can they grow, and how can they become profitable? We looked at those in Tuesday’s post ; I’ll repeat the caveat that figures for Eloqua and HubSpot are my own estimates based largely on client growth and (for HubSpot) changes in client mix.