Customer Experience Matrix

JULY 10, 2013

By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. I only mention this because I’ve recently been looking at a lot of new (to me) vendors and haven’t been able to write about many of them. Distributed marketing also has its own pricing.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

FEBRUARY 6, 2013

I’ve just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system. We use two methods: Vendor revenues. Both methods give similar results.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

Customer Experience Matrix

JUNE 9, 2009

But I expect the sales automation vendors to take the business for themselves. It’s irresistible to compare Sales Insight with Eloqua Prospect Profiler, launched two weeks ago (see my review ), which also gives sales people access to prospect activities gathered by the marketing system.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

DECEMBER 27, 2010

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. This is a combination of features, usability, technology, and price.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Valasys

JULY 1, 2021

Integrating the B2B marketing automation solutions with all the technology vendors. Whether they are new at their automation game or have already some experience, they must select a vendor that connects them with a variety of resources. The pricing starts at $1,195/month. The pricing starts at $2,000/month. Customer.io.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Customer Experience Matrix

JULY 8, 2009

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. But Eloqua , Silverpop and Marketo remain industry leaders. I revisited that data today, adding a few new vendors and dropping some of the very minor ones. You can see that post here.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Vidyard

SEPTEMBER 24, 2019

So you’ve created a business video. Videos as a whole will soon account for 82% of all internet traffic and the average business’s video library is swelling. Businesses use those videos for everything from selling and marketing to supporting customers and internal communications. Video Hosting for Business Options 6.1

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

Customer Experience Matrix

OCTOBER 11, 2012

ExactTarget announced its acquisition today of mid-tier marketing automation vendor Pardot , for just under $100 million ($95.5 During the call, company management reported little overlap in clients: ExactTarget sells mostly to B2C enterprise marketers, while Pardot sells to small and mid-size B2B. Back to pricing.

Enterprise Management 120

Enterprise Management Marketing Automation Services Peer-to-peer Marketo 120

Webbiquity

OCTOBER 27, 2015

The notion that business buyers are dispassionate and coldly rational is overstated. But more personal, individual benefits also matter to business buyers, particularly as more consumer and consumer-like technologies make their way into the workplace. and 3) how exactly does that help the individual business buyer in his or her job?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

PureB2B

MAY 30, 2022

Your business probably uses demographic data to understand what types of customers or clients it’s trying to reach. What social demographics are to human populations, firmographics are to businesses. Businesses saw that the lives of consumers were revolving more around technology, and marketing efforts followed.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Customer Experience Matrix

FEBRUARY 12, 2013

But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. The most notable is Eloqua, which as a public company has to report its results. Figures for other vendors are not publicly available but I've seen hints that several have slowed as well.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

DECEMBER 5, 2011

We released two more vendor selection workbooks last week, both sponsored by Eloqua and available for free on the RaabGuide Web site. One is about estimating the cost of a marketing automation system and the other is about evaluating vendor services. The cost workbook was a particular challenge because the subject is so complex.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Cost 120

Customer Experience Matrix

MARCH 16, 2011

Summary: eTrigue's new product is aimed at small-to-mid size businesses who want an easier alternative to leading marketing automation systems. With mature features and a $1,000 per month starting price, the system is worth a look. It's priced at $500 per month for 10 users. Bear in mind that’s a two-part proposition.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Features 120

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). Just kidding.or

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

MARCH 23, 2011

And true branching campaigns – as opposed to sequential campaigns with splits inside each step – still aren’t found in most marketing automation systems (although those vendors argue they’re not needed. I don’t want to make too much of this, since many vendors – and surely all the good ones – care deeply about their customers’ success.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. Like Aprimo itself, Marketing Studio is a bit of an oddity because it serves both business and consumer marketers. Other business marketing systems generally cannot.) You know who you are.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

OCTOBER 27, 2006

Access Markets International (AMI) Partners ( www.ami-partners.com ) published “Mid-Market CRM: Vendor Strategies for a New Frontier”, which found only 35% of mid-sized companies have an existing CRM installation. This reinforces the notion that hosted CRM in smaller businesses is fundamentally different from CRM in larger companies.

CRM 120

CRM Vtrenz Marketing Automation Services Marketing Management 120

Adobe Experience Cloud Blog

SEPTEMBER 27, 2010

Eloqua’s stated rationale is that they are an “IP company”, and that, as such, they can only partner effectively if it is on an exclusive basis. Software companies have a long history of partnering closely with integrators and service providers large and small, and the vast majority of successful partnerships of this sort are non-exclusive.

Work Management 48

Work Management Advertising Channels Marketing Management Marketo 48

The Effective Marketer

MARCH 9, 2010

What I Don’t Like: Too busy, too many things happening in this email that makes it very distracting. Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. This post is another installment of the [.]

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Martech

MARCH 14, 2024

The first marketing automation system (Eloqua) was launched 25 years ago. But I can’t really blame the vendors. If you are an incumbent, there is often little benefit in offering integration to a start-up trying to build a business that could reduce your market. Unfortunately, martech vendors screw things up in two major ways.

Marketing Automation Services 87

Marketing Automation Services Enterprise Management Work Management Marketing Management 87

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. Even in fairly large organizations, the actual number of social media mentions that really require any kind of detailed response tends to be fairly small. • A common issue for B2B vendors: how do you sell “boring stuff&# online? . Don’t be boring! For example, gaskets are boring.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Metadata

FEBRUARY 16, 2021

” Udi Ledergor: Such a small world. At the end of my tenure, or we were in business analytics, business analytics platforms. And so, pretty early on, I was like, “Listen, we need to be in the business intelligence category,” but we do it differently. I’m originally from Israel. Elissa Fink: Sure.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction. This can be a bit noisy.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

thePoint

MAY 25, 2018

The answer is to cultivate and educate some key advocates that will work with you to build the end-to-end measurement and appreciation of your impact on the business. Firms usually have stronger media relationships and can get better pricing because they buy for multiple companies over a period of time. that will actually be placed).

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

SnapApp

DECEMBER 14, 2016

People don't go there to do business, but if you show an ad that solves a big problem they have at work, they'll click it and fill out a lead form and look at it later. If you can't get leads through your mobile website, you'll miss out on a lot of business opportunities. They'll be too afraid of missing out on that solution!

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Heinz Marketing

OCTOBER 29, 2018

She is a crazy busy person. And how are you going to really create a cadence of, okay, I want to make sure I can create these price points, right? You really need to back it up and think, okay, I’m doing my marketing, I’m doing my price points, I’m doing my content, and all of those things have to work together.

Top of Funnel 61

Top of Funnel Work Management Enterprise Management Conference 61

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Here is our list, which is organized alphabetically and not in any order of importance.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117