Customer Experience Matrix

JUNE 27, 2013

Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Customer Experience Matrix

JULY 10, 2013

I only mention this because I’ve recently been looking at a lot of new (to me) vendors and haven’t been able to write about many of them. Placing them in the larger industry perspective gives me a chance to at least drop all their names and makes it easier to decide which to profile next. Reporting is a particular strength.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

JUNE 9, 2009

But I expect the sales automation vendors to take the business for themselves. It’s irresistible to compare Sales Insight with Eloqua Prospect Profiler, launched two weeks ago (see my review ), which also gives sales people access to prospect activities gathered by the marketing system.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

PureB2B

MAY 30, 2022

These are just a few of the questions that technographic profiles can help answer your B2B marketing team. For creating firmographic profiles, understanding client pain points, and personalizing targeted marketing strategies, technographic B2B data will do you a lot of favors. What hardware or software is a company using?

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Customer Experience Matrix

OCTOBER 29, 2015

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. Integrations with Oracle Eloqua , HubSpot and Salesforce Pardot are planned by end of this year.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

ClickZ

OCTOBER 22, 2020

Other important features include (but aren’t limited to) ease of use/usability, security including role-based access to the platform, and vendor support. That’s at least in part due to the flexibility in pricing which ranges from free to $3200/month (enterprise). Industry case study. 4 Salesforce Pardot.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Customer Experience Matrix

DECEMBER 19, 2011

Marketing automation vendors have mostly worked on making it easy to post and share messages and to capture social data. managing awards, and API-level integration to pull profile data ( LinkedIn ), record completed challenges ( Quora , Twitter , Facebook , LinkedIn) and announce completed challenges ( Salesforce.com Chatter).

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Customer Experience Matrix

JUNE 14, 2013

Doing it yourself takes multiple tools to gather different kinds of information, and then patching the result together into personal profiles. Semantic engines can extract information such as executive changes and product announcements from press releases and social media profiles. More advanced technology does exist.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). Just kidding.or

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

OCTOBER 10, 2012

This has been sadly lacking in most B2B marketing automation systems, which supplement the Salesforce.com database with barely-extensible lead profiles and contact histories. The system has an Eloqua connector today and a Marketo connector in the works.

Enterprise Management 120

Enterprise Management Work Management Lead Ranking Marketing Management 120

TrustRadius Marketing

JUNE 19, 2019

Which products are within your price range? Which vendors offer high quality pre-sale AND post-sale support? What type of learning & training resources does the vendor offer? Here’s the list of the Marketing Automation products featured in the guide: Adobe Campaign Oracle Eloqua Marketo Pardot Act-On HubSpot SharpSpring.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

Customer Experience Matrix

JANUARY 31, 2010

For more on vendor classifications, see my list of demand generation vendors from last November.) In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

SnapApp

MAY 12, 2015

or “Which pricing package fits my needs?” Which means marketers love assessments, too – better lead conversion means more net new leads, and the question-and-answer format provides valuable insights for profiling, scoring and nurturing. could work as a mid-funnel offer, and “Which product is right for you?” Demand Metric. Conclusion.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

The ROI Guy

MARCH 24, 2013

23% during the middle Consideration phase, assessing the priority of the issue and creating a short list of vendors, helping answer “Why Now?” Across the buyer’s decision-making journey, white papers are leveraged: 35% during the early Discovery phase, for finding new ideas and potential solutions – helping answer “Why Change?”

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40

WebMarketCentral

MARCH 3, 2009

Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. software suite.

Enterprise Management 20

Enterprise Management Marketo Marketing Management LEADSExplorer 20

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. A common issue for B2B vendors: how do you sell “boring stuff&# online? Use Knowem.com to claim your (and your company’s) profile across social networks; you don’t have to be active on all of them (only the ones where your customers and prospects are). • Don’t be boring!

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

DealSignal

MAY 31, 2023

Use this to create your ideal buyer profile. Establishing your ideal buyer profile is important because it informs all of the next steps you take. When you’re faced with a decision around what content to produce or how to segment your email outreach, return to your ideal buyer profile. Overcome that challenge with filtered data.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

Customer Experience Matrix

MARCH 3, 2017

CaliberMind ingests data from Salesforce Sales cloud and Marketo , Oracle Eloqua , Salesforce Pardo t, and HubSpot marketing automation systems. It reports on missing data and fills in the blanks using data from external vendors. CaliberMind also uses the texts associated with each contact to build a personal profile.

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Automation Services Classified Ads Enterprise Management 120

Customer Experience Matrix

SEPTEMBER 13, 2011

It had been over a year since I’d had a serious briefing from Pardot, although we do keep in touch and I have current information on them in my VEST report on industry vendors. For example, their Web site lists eight press releases during 2011, compared with 46 for Eloqua and 30 for Marketo. Of course, other vendors disagree.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Eloqua Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 1, 2013

This is something I’ve already thought and written about quite a bit, but the discussion did advance my understanding of whether any marketing automation vendor gains a business advantage if third party applications can connect to all of them. At a minimum, the vendors will connect with the most popular systems first.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JANUARY 3, 2013

On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. One vendor taking advantage of this opening is RedPoint.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120

thePoint

MAY 25, 2018

Firms usually have stronger media relationships and can get better pricing because they buy for multiple companies over a period of time. You want to engage with prospects that fit the profile of the target buyer and then get as much information as you can (within context of type of contact). the messaging, content, offers, etc.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Customer Experience Matrix

AUGUST 23, 2009

Marketers and the vendors who support them are working feverishly to harvest the opportunities created by social media. Many demand generation vendors now offer something along those lines. Sweet Suite currently connects with Eloqua via an API, and is likely to connect with other systems in the future.

Marketing Automation Services 120

Marketing Automation Services Social Media Work Management Marketing Management 120

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Content Standard

NOVEMBER 3, 2015

As director of marketing operations at Skyword, I get dozens of emails every day from vendors offering the latest and greatest tools. Reach out for a sales call only at the right time—when your leads view your pricing or demo page, when leads reach a certain lead score, or when they request more info. Proofread Before Sending!

ROI 41

ROI Email Marketing Marketing Management Marketing Automation Services 41

Content Standard

NOVEMBER 3, 2015

As director of marketing operations at Skyword, I get dozens of emails every day from vendors offering the latest and greatest tools. Reach out for a sales call only at the right time—when they view your pricing or demo page, when the lead reaches a certain lead score, or when they request more info. Proofread Before Sending!

ROI 40

ROI Email Marketing Enterprise Management Marketing Management 40

Martech

FEBRUARY 25, 2022

Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms. For information on pricing and a deeper feature breakdown on several of these platforms, download the MarTech Intelligence Report. Click here to download!

Marketing Automation Services 121

Marketing Automation Services Enterprise Management Work Management Marketing Management 121

SnapApp

DECEMBER 14, 2016

We are also fans of Captora for SEO optimization and run our inbound email programs from Eloqua at MongoDB. I think adoption will continue to grow, more tools will be released and pricing for these tools will come down so more companies can use them. We have done this with our services pricing page. Back to top. Bernie Borges.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62