Martech

MARCH 28, 2024

42% of startups use AI to support personalized pricing strategies using customer behavior insights. Conversica’s Conversational AI solution now integrates into platforms such as Salesforce Marketing Cloud, Adobe Marketo, Oracle Eloqua, Hubspot Marketing Hub and Microsoft Dynamics 365 Marketing.

Marketing AI 58

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 58

SendinBlue

AUGUST 24, 2020

Get started with Sendinblue for free today >> Price: Sendinblue’s free plan lets you send up to 300 emails a day and use Marketing Automation for 2,000 contacts. Price: prices start at $50 per month for the Starter plan or $800 per month for full automation features on the Professional plan. Both include 1,000 contacts.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

SnapApp

AUGUST 29, 2014

The "3 Essential Facts about the USPS Price Change" not only provides information, but tests users' knowledge of USPS priority mail pricing. Eloqua Integration Seamlessly Delivers Leads from SnapApp to Database. Using Creativity to Engage Audience.

Pricing 48

Pricing Price Marketing Management Eloqua 48

ClickZ

JANUARY 22, 2020

In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software. Oracle Eloqua. Perfect for: Delivering personalized marketing campaigns.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

The Point

FEBRUARY 18, 2020

In the last decade, three of the top four B2B solutions: Eloqua, Marketo, and Pardot, have all been acquired by larger companies. In that sense, vendors are paying a real price for their customers’ lack of maturity. Vendors focused on new licenses vs. customer retention.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s price point, features, or heavy focus on inbound marketing may not be the right fit for every team. . Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. SharpSpring.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Customer Experience Matrix

AUGUST 2, 2012

For companies like Eloqua and its competitors, there are really two big financial questions: how fast can they grow, and how can they become profitable? We looked at those in Tuesday’s post ; I’ll repeat the caveat that figures for Eloqua and HubSpot are my own estimates based largely on client growth and (for HubSpot) changes in client mix.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

Customer Experience Matrix

JULY 31, 2012

It starts with the four largest B2B specialists: Infusionsoft, HubSpot, Marketo, and Eloqua. I estimated 2012 revenues for HubSpot and Eloqua based on their client counts and revenue per client. These are actuals except for the 2012 figures for HubSpot and Eloqua, and I consider those to be educated, conservative guesses.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Report Marketing Management 120

Customer Experience Matrix

FEBRUARY 21, 2014

These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation. Basically, it lets Bizo read audience segments created by Eloqua.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Webbiquity

JULY 12, 2016

Options range from fairly simple, moderately priced systems targeted at midmarket companies to sophisticated suites for enterprise users. Pricing: contact vendor. Pricing: $200 to $2,400 per month, plus option add-ons; the $800 per month “Pro” option is most popular with midmarket companies. Pricing: free.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Ledger Bennett

JANUARY 26, 2020

But rather selling the right product or service to the right customer at the right price to benefit your business. To combat potential lost opportunities, management might slash room rates by 50 percent to motivate bookings for Thursday; or may keep the prices at the current level in case only one room is booked rather than two.

Work Management 64

Work Management Marketing Management Marketing AI Marketing Automation Services 64

The ROI Guy

AUGUST 24, 2018

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

Valasys

JULY 1, 2021

The pricing starts at $1,195/month. This fully loaded marketing automation solution provider offers an exceptional level of service and comes with a matching price tag. This fully loaded marketing automation solution provider offers an exceptional level of service and comes with a matching price tag. Customer.io.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Customer Experience Matrix

FEBRUARY 1, 2012

But that doesn’t mean much because the selling prices are so different. A year ago, the three largest core vendors were Eloqua, Marketo, and Genius, and Act-On was an also-ran. A year ago, the three largest core vendors were Eloqua, Marketo, and Genius, and Act-On was an also-ran.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Automation 120

Customer Experience Matrix

JUNE 9, 2009

It’s irresistible to compare Sales Insight with Eloqua Prospect Profiler, launched two weeks ago (see my review ), which also gives sales people access to prospect activities gathered by the marketing system. Marketo is a Force.com application that works only with Salesforce.com, while Eloqua works with several CRM products.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

JUNE 30, 2010

Personally, I’d argue that the really significant news out of LoopFuse is their newly tiered pricing structure. The entry point of $350 per month (for up to 10,000 prospects with unlimited emails and page views) is much lower than the $1,000 to $2,000 starting price of most full-function marketing automation systems.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

APRIL 3, 2013

Pricing is based on data volume, whether the client wants a one-time append or continuous cleaning, and on the data sources included. As I wrote in my earlier SetLogik review, one particularly attractive result is the ability to match sales revenues with marketing leads, always a challenge in measuring the value of marketing programs.

Reachforce 120

Reachforce Buy Marketing Management B2B Marketing 120

PureB2B

MAY 30, 2022

For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. The enterprises that use Marketo and Eloqua are usually large, with tens or hundreds of thousands of contacts, plentiful resources, and lots of technical know-how. Identify high-potential clients.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Customer Experience Matrix

JULY 8, 2009

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. But Eloqua , Silverpop and Marketo remain industry leaders. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo. ActiveConversion is not new but also has a low price point.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

thePoint

MARCH 16, 2021

Hubspot, Marketo, Eloqua), content development suite (e.g., You will look at the purchase price or monthly license fees, but the total cost is not that simple and may be unnecessary. For each type of martech solution you bring in-house the full costs to consider include: License fees or purchase price.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Automation Services Paid Search Agency 52

Outbrain

SEPTEMBER 4, 2019

Pricing begins at $895/mo. Pricing begins at €1250/mo. For US pricing, contact the company). Pricing begins at $50/mo. Pricing starts at $9/mo. Oracle Eloqua . Pricing starts at $2000/mo. Marketo gets top marks for scalability, making it ideal for large and growing enterprises. Active Campaign.

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

Litmus

OCTOBER 15, 2018

Pricing and usage limits differ from ESP to ESP. Please check your ESP’s help documentation to find out if Litmus Email Previews are integrated in your ESP, and to learn more about the pricing. Litmus Enterprise plans come with access to ESP syncing for even more ESPs: IBM Watson Campaign Automation (formerly Silverpop). Don’t worry!

Tools 64

Tools Eloqua Marketo Planning 64

Marketing Insider Group

DECEMBER 20, 2012

At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me. Real-time marketing was just getting started in 2009.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

Ledger Bennett

DECEMBER 18, 2019

The equation also overlooks more subtle revenue generation opportunities like: Raising your prices. It neglects to unpack how we find more people to sell to; how we sell to them more effectively; how we overcome internal cultural barriers; how we strengthen our position against competitors and how we deal with skills gaps.

Eloqua 52

Eloqua Barriers Marketing Automation Services B2B Sales 52

ClickZ

OCTOBER 22, 2020

That’s at least in part due to the flexibility in pricing which ranges from free to $3200/month (enterprise). Pricing is aimed at attracting the SMB customer, with plans starting at $9/month and enterprise packages starting at $229/month. Hubspot Marketing Hub is a suite of tools and data rolled into one platform. Industry case study.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Customer Experience Matrix

JANUARY 20, 2016

InsightBASE has standard integrations with Marketo , Oracle Eloqua , and Salesforce.com. Pricing for InsightBASE is based on the number of domains monitored, starting at $2,500 per month for 2,500 domains with discounts for higher volumes. They can export the domains, contacts associated with the domains, or both.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Marketing Insider Group

OCTOBER 11, 2011

According to Eloqua, we need a new training program and we need to re-visit the 4 Ps to keep up with the digital age… In another stroke a content marketing curation genius , Eloqua has created a training program for the new age of marketing that includes links to 56 amazing resources.

Eloqua 100

Eloqua Advertising Agencies Paid Search Agency Mobile Advertising 100

DealSignal

SEPTEMBER 5, 2023

Some of the integrations that DealSignal supports include: Salesforce Marketo HubSpot Outreach Eloqua Pardot SalesLoft These integrations empower businesses to enhance their lead generation and data enrichment efforts within the systems they already use, streamlining workflows and ensuring data accuracy across platforms. Transparent Pricing.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Customer Experience Matrix

MARCH 16, 2016

Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo. Pricing for Mariana is based on the number of campaign responses. These are cleaned, enhanced with company and individual data, and assigned personas. Users then define campaigns and have Mariana execute them.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

JUNE 27, 2013

Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently. Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Customer Experience Matrix

DECEMBER 22, 2010

Many would no doubt be delighted to sell at such prices. I’d be surprised to see the 4-5x revenue price levels of the Unica and Aprimo deals, but even lower valuations would be attractive to owners and investors facing increasingly cut-throat competition. That said, I do expect continued acquisitions within this space.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

Customer Experience Matrix

JANUARY 5, 2010

I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ). Here’s a quick look at what I found. Social media.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Customer Experience Matrix

JUNE 13, 2016

They can add contacts to campaigns in Salesforce, Marketo, Eloqua, Hubspot, Pardot, or other systems with a standard API connection. Pricing starts at $36,000 per year for 6,000 accounts, plus $50 per user per month. Those systems could in turn feed other channels such as display advertising. The company reports 11 current clients.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

Customer Experience Matrix

NOVEMBER 4, 2014

Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. McDermot and I didn''t discuss pricing but you can be sure it was in the five or six figures. But perhaps I’m getting ahead of myself.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Customer Experience Matrix

DECEMBER 19, 2011

Influitive founder Mark Organ was co-founder of marketing automation pioneer Eloqua. Pricing is free up to 20 active advocates, and then starts at $500 per month, growing at roughly $20 per advocate per month. The company plans additional API connections with Jive, ZenDesk , and other systems. Influitive is currently in beta.

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Webbiquity

FEBRUARY 14, 2010

It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. Pricing for Manticore VII, delivered on a SaaS platform, starts at about $24,000 per year. any significant price point, non-commodity products). Privately held and self-funded, Manticore has grown at a 50+% clip since 2005. Add this to Mister Wong.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Customer Experience Matrix

FEBRUARY 6, 2013

Sector revenues: We aggregate the vendor-provided client counts by industry segment (micro business, small business, mid-size business, and large business), which we multiply by the estimated average selling price in each segment. Both methods give similar results. Anyway, back to the estimates.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120