Digital B2B Marketing

FEBRUARY 21, 2012

Media and press are tauting the ability of Pinterest to drive traffic and the time spent on Pinterest. However, Eloqua and Marketo, both generally early adopters in content marketing areas, remain notably absent on Pinterest. Share your view in the comments below or with me on Twitter ( @wittlake ).

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

Webbiquity

JANUARY 12, 2011

Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa. Pitching on Twitter? Social Media Press Releases and Blogger Outreach.

PR 100

PR Tools Tips Blogger 100

Convince & Convert

JANUARY 21, 2016

They press forward the idea that crafting genuine customer experience is more nuanced and multifaceted than many marketers would believe. If your visitors are coming in—as an example—from Twitter, they’re going to access it on mobile. Chris Moody’s Twitter. Randy Frisch’s Twitter. Uberflip Blog.

Content 84

Content Eloqua Mobile Marketing Twitter 84

Ledger Bennett

JUNE 25, 2018

This content was amplified on Twitter and LinkedIn by connecting with users in the customer base and those with specific job functions to T&T’s offering. On Twitter, AT&T retweeted positive press about their customer and sent tweets containing questions that were linked to the blog articles they had written. The outcome?

Sales Management 45

Sales Management Eloqua Peer-to-peer Top of Funnel 45

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. Vidyard (Twitter: @Vidyard) is the video platform for business that helps organizations drive more revenue through the use of online video. press@vidyard.com. About Vidyard.

Enterprise Management 53

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 53

Customer Experience Matrix

DECEMBER 8, 2011

Links on the vendor names go directly to the vendor Web page or press release that described their social media capabilities. A standard set of features will emerge as the industry figures out what’s really important. The list below presents each vendor with a brief explanation of the table entries.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. About Vidyard Vidyard (Twitter: @Vidyard) is the video platform for business that helps organizations drive more revenue through the use of online video.

Enterprise Management 50

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 50

Vidyard

MAY 12, 2015

As with Vidyard’s second-by-second viewing data, information on audience participation in SnapApp interactive content feeds into leading marketing automation platforms including Marketo, Oracle | Eloqua, Hubspot, Act-On and Pardot. Rather than one more thing to do, SnapApp lets you do more with what you already have – and get better results.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Webbiquity

DECEMBER 26, 2012

He ends with a discussion of PR values of new media, including Twitter, where “you are able to listen and to respond to what people are saying about your brand in the market place within seconds with worldwide reach.” ” 10 Simple Strategies To Boost Your B2B PR Campaign by Marx Communications.

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Vidyard

OCTOBER 14, 2014

In addition to Salesforce.com, Vidyard offers integrations with Eloqua, Marketo, Pardot, Hubspot, ExactTarget, HootSuite and other leading marketing and sales solutions. About Vidyard Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Vidyard

JANUARY 14, 2015

Vidyard also expanded its integrations with leading marketing clouds and CRM solutions including Salesforce, Eloqua, Marketo, Adobe Marketing Cloud and Act-On. About Vidyard Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

KEO Marketing

NOVEMBER 18, 2015

You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. A good example is Vertafore, a B2B technology company focused on the insurance vertical, whose Twitter feed reveals consistent responses to (and conversations with) people who tweet about the company.

Public Relations 48

Public Relations Social Media Media PR 48

Vidyard

JANUARY 14, 2015

Vidyard also expanded its integrations with leading marketing clouds and CRM solutions including Salesforce, Eloqua, Marketo, Adobe Marketing Cloud and Act-On. About Vidyard Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

OCTOBER 14, 2014

In addition to Salesforce.com, Vidyard offers integrations with Eloqua, Marketo, Pardot, Hubspot, ExactTarget, HootSuite and other leading marketing and sales solutions. About Vidyard Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content.

Analytics 51

Analytics Video Marketing Salesforce.com Marketing Automation Services 51

Vidyard

MAY 12, 2015

.” As with Vidyard’s second-by-second viewing data, information on audience participation in SnapApp interactive content feeds into leading marketing automation platforms including Marketo, Oracle | Eloqua, Hubspot, Act-On and Pardot. SnapApp customers include Oracle, Atmel, Random House, and EMC among others.

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

Vidyard

OCTOBER 14, 2014

In addition to Salesforce.com, Vidyard offers integrations with Eloqua, Marketo, Pardot, Hubspot, ExactTarget, HootSuite and other leading marketing and sales solutions. About Vidyard Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Vidyard

APRIL 15, 2015

Through its integrations with leading marketing clouds and CRM solutions, including Salesforce, Oracle Eloqua, Marketo, Adobe Marketing Cloud and Act-On, sales and marketing teams can track video viewing activities for each individual contact and use that information to identify their most engaged leads as well as their best performing content.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Vidyard

NOVEMBER 12, 2015

Know who is watching – Identify both external and internal live stream viewers and track their engagement within Vidyard’s Analytics Center and leading marketing automation and CRM platforms such as Oracle Eloqua, Marketo, Act-On and Salesforce.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

Know who is watching – Identify both external and internal live stream viewers and track their engagement within Vidyard’s Analytics Center and leading marketing automation and CRM platforms such as Oracle Eloqua, Marketo, Act-On and Salesforce.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

Know who is watching – Identify both external and internal live stream viewers and track their engagement within Vidyard’s Analytics Center and leading marketing automation and CRM platforms such as Oracle Eloqua, Marketo, Act-On and Salesforce. press@vidyard.com. About Vidyard. Media Contact: Tyler Lessard. Phone: (226) 220-5351.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. However, marketing is their core function and they provide a decent set of features, although certainly not as polished as some other products I’ve mentioned.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Vidyard

APRIL 15, 2015

Through its integrations with leading marketing clouds and CRM solutions, including Salesforce, Oracle Eloqua, Marketo, Adobe Marketing Cloud and Act-On, sales and marketing teams can track video viewing activities for each individual contact and use that information to identify their most engaged leads as well as their best performing content. “By

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

ViewPoint

MAY 10, 2012

Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Vidyard

SEPTEMBER 22, 2014

With rich integrations into Eloqua, Marketo, Pardot, Hubspot, Salesforce.com, ExactTarget, HootSuite and other leading marketing and sales solutions, Vidyard and its customers are redefining the video marketing space.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

With rich integrations into Eloqua, Marketo, Pardot, Hubspot, Salesforce.com, ExactTarget, HootSuite and other leading marketing and sales solutions, Vidyard and its customers are redefining the video marketing space.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

With rich integrations into Eloqua, Marketo, Pardot, Hubspot, Salesforce.com, ExactTarget, HootSuite and other leading marketing and sales solutions, Vidyard and its customers are redefining the video marketing space.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Online Marketing Institute

NOVEMBER 28, 2012

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Follow her on Twitter. Press Conference. By TJ Raphael.

B to B 40

B to B Paid Content Social Media CMS Development 40

Industrial Marketing Today

MAY 11, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Directive Agency

FEBRUARY 22, 2019

Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. That’s all it takes!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Online Marketing Institute

NOVEMBER 4, 2010

However, as tempting as it may sound, don’t think that you can just buy X leads for $Y, press the proverbial button and walk away. Twitter Click Here to follow me on Twitter. Put the right lead follow-up processes in place, and only then will content syndication be a successful part of your demand generation mix.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Convince & Convert

MAY 18, 2012

One, “research” was released by “news organizations” Associated Press and I think it was CNBC if I recall correctly, that purported to show that 46 percent of Americans believe that Facebook is a fad. If your company sucks, Twitter’s not your problem. This is real time podcasting, people.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. You mentioned Eloqua at the beginning of the call. That’s difficult to do with some of the Twitter, Facebook data a lot.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. You mentioned Eloqua at the beginning of the call. That’s difficult to do with some of the Twitter, Facebook data a lot.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

JANUARY 11, 2017

Press that play button, and 17 minutes from now, you’re going to have a much stronger grasp of how you can elevate your game with social media data. I’m sure my marketing team is going promote it on the Oktopost Twitter account, our LinkedIn company page, and Facebook page. Daniel: Definitely. Let me give you an example.

Social Media 131

Social Media Sales Management Top of Funnel Media 131

Customer Experience Matrix

APRIL 17, 2013

The system’s semantic engine reads structured texts such as management biographies and press releases, extracting entities and relationships but not trying to understand more subtle meanings such as sentiment. The company also monitors Twitter, Facebook company pages, Quora, and LinkedIn profiles of people within each sales person’s network.

Automation 120

Automation Ideal Customer Profiles Salesforce.com Eloqua 120

Conversica

OCTOBER 3, 2018

Available now, the Admissions Assistant communicates over multiple communication channels, interacts in multiple languages, and integrates with the leading CRM and marketing automation systems, including Salesforce, Microsoft Dynamics, HubSpot, Marketo, Pardot, and Eloqua. Follow the company on Twitter , LinkedIn and Facebook for updates.

Education 66

Education Marketing Automation Services High Quality Lead Eloqua 66