Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. BrennerMichael A6: @ MarketingProfs do a great job and @ Eloqua @ Hubspot @ Hoovers , @ Intuit , @ OpenForum @ SAP (of course!) Personal storytelling is the one skill every marketer must have (plug @ NancyDuarte !). Social is about engaging where they are.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. BrennerMichael A6: @ MarketingProfs do a great job and @ Eloqua @ Hubspot @ Hoovers , @ Intuit , @ OpenForum @ SAP (of course!) Personal storytelling is the one skill every marketer must have (plug @ NancyDuarte !). Social is about engaging where they are.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Ledger Bennett

MARCH 31, 2020

This presents a new reality for building sales pipeline. Storytelling. Combine the opportunity to deliver slick online content with the art of storytelling. COVID-19 has meant face to face events are no longer going ahead. Agility here is key. Surviving a major setback requires change, and it needs to happen quickly.

Top of Funnel 52

Top of Funnel Webinar Metrics Eloqua Urgency Marketing 52

Convince & Convert

DECEMBER 7, 2011

In just 10 years we’ve moved from laggards pondering whether they even wanted a website, to a circumstance where “content marketing” and “corporate storytelling” are garnering serious budgetary resources. Lead automation software company Eloqua epitomizes The Full Monty. Closed Kimono. The Full Monty.

Top of Funnel 135

Top of Funnel Eloqua Content Marketing B2B Thought Leadership 135

Litmus

OCTOBER 29, 2020

So we’ve got Responsys and then we also have Eloqua. And Eloqua tends to be more on that B2B side. Jason Witt: And so, it’s a little bit more hands off with the Eloqua clients just because of the fact that they typically are smaller to mid-size companies. We have two platforms. Jason Rodriguez: Yeah.

Creativity 57

Creativity Work Management Paid Search Agency Marketing Management 57

Convince & Convert

OCTOBER 26, 2013

But the reality is that what we presently consider to be good content is almost uniformly content that is polished, created by companies themselves (seeking to be media companies), requires financial resources at some level, and addresses the information needs of some small subset of a company’s customers or prospects.

Long Tail Marketing 154

Long Tail Marketing Top of Funnel Marketing Automation Services Eloqua 154

Marketing Insider Group

JULY 26, 2012

So I sought the best slideshare presentations on Content Marketing and found a ton to chose from. And from that list of amazing presentations, I chose these 6 to demonstrate some of the best thinking on content – from the business case, to the strategy, to how to get it done. The Content Marketing Manifesto from Rand Fishkin.

Eloqua 100

Eloqua Content Marketing Best Practices Content 100

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. There are also things that are very well merchandized that you’ve never heard of because they don’t have the storytelling element.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. There are also things that are very well merchandized that you’ve never heard of because they don’t have the storytelling element.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Heinz Marketing

JANUARY 22, 2018

Every episode of Sales Pipeline Radio past, present, and future, always available at salespipelineradio.com. She is the chief storyteller for Terminus. Matt: Not that kind of storytelling, no. I mean, you look at some of the best presenters, some of the best writers on the conference circuit, they talk in stories.

Marketing AI 56

Marketing AI Top of Funnel Work Management Enterprise Management 56

Nudge.ai

JUNE 21, 2018

The first startup I did was a company called Eloqua in the marketing automation space. Eloqua and a few other players in the marketing automation space were sort of the big foundational pillars there. .” The short way is really storytelling, right? ” That is storytelling. It’s like, fine.

Top of Funnel 31

Top of Funnel Sales Management Marketing AI Video Marketing 31

B2B Marketing Zone Posts

MAY 3, 2010

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. But Facebook?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

OutboundView

SEPTEMBER 20, 2018

If you are familiar with marketing automation tools like Hubspot or Eloqua , this would be a similar type of tool geared toward your sales team. Focus on problems solved, storytelling, and credibility. Here are a few ideas for you to run with: Join panel discussions and apply for presentation spots at the conferences.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Metadata

MARCH 16, 2021

And prior to Pendo, I had run the content programs at Eloqua, going back several years, and HubSpot a few years later and some smaller startups peppered in between. Joe Chernov: At Eloqua, we prep walked Megan Eisenberg, a very prominent CMO now, to every single event. Megan Eisenberg had Eloqua handlers with her at all times.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

SnapApp

DECEMBER 14, 2016

Interactive content and visual storytelling. Visual brand storytelling. We are also fans of Captora for SEO optimization and run our inbound email programs from Eloqua at MongoDB. Are you marketing to the past, present or future? Put a fork in the past, give notice the present and get moving towards the future.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Convince & Convert

JULY 15, 2016

We will be seeing you at the next presentation at whatever conference. I’m going to give you the power to present to everybody. We do all the big ones, but certainly the most popular ones these days–Marketo, Eloqua, HubSpot, Pardot, Act-On, Salesforce, you name it. We try to find. Jay: Fantastic. Jay: All right.

Top of Funnel 102

Top of Funnel Marketing Automation Services Advertising Funnels Content 102

SnapApp

MARCH 18, 2013

So regardless of Pinterest or not, we know that there's a home for visual storytelling. The infographic is an opportunity to present data in a more interesting, understandable, compelling (non-boring!) via Eloqua. It's amazing how fast that has happened. via Marketo.

B2B Thought Leadership 48

B2B Thought Leadership Eloqua Viral Marketing Thought Leadership 48