markempa

DECEMBER 15, 2010

If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. And I think the attention is well deserved. Until The Blog Tree.

Eloqua 120

Eloqua Blogger PR Forrester 120

Marketing Insider Group

JANUARY 24, 2013

Eloqua – Eloqua - Eloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Publisher of PRDaily, PR Daily EU, Ragan.com. Connecticut · [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Marketing Insider Group

JULY 28, 2015

David’s New Rules of Marketing and PR was so far ahead of it’s time and so dead on, that is launched a successful speaking career that David is still cashing in on. He is a frequent guest on the show but this interview is about his latest book that moves the lens from Marketing and PR over to Sales. David Meerman Scott.

Paid Search Agency 100

Paid Search Agency Lead Ranking Salesforce.com Eloqua 100

Marketing Insider Group

DECEMBER 20, 2012

At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

markempa

FEBRUARY 16, 2011

They have to affect change, and will risk everything to make their vision reality.”. – The Last Blog Post: 5 Lessons I’d Leave Behind by Paul Roetzer, PR 20/20. The important thing is not to forget that I am writing for people, not just suits.”. – The Last Blog Post: The 4 Metrics That Matter by Jesse Noyes, Eloqua.

Eloqua 120

Eloqua Blogger PR Marketo 120

Webbiquity

AUGUST 12, 2012

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. ” PR can help with any of these methods as well. It’s not about sales. And there’s much more.

Work Management 100

Work Management Marketing Management Marketing Automation Services Eloqua 100

SWZD

SEPTEMBER 11, 2019

She spent the first 12 years of her career on the PR side of marketing. She said she saw many similarities between demand generation and her previous experience in PR, in that content marketing is also about telling your company’s story in a way that is compelling. Market Segmentation. PTC has a large customer base.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

Onalytica B2B

JANUARY 8, 2019

It was pre-web and the marketing world was wholly focused on direct mail, advertising, tradeshows, and PR. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Ledger Bennett

JULY 11, 2018

Targeting is using keywords relevant to your business, product or services in website, blog, PR and PPC ad copy with the aim of achieving a top listing in search engines, such as Google and Bing. Twitter also allows searches of broad keywords as well as an exact match if you put it in quote marks. Other blogs that may interest you.

Cost per Acquisition 45

Cost per Acquisition Keywords Adwords CPA 45

ClearVoice

JUNE 17, 2019

According to a 2017 study generated by Kapost and Eloqua , content marketing produces three times more leads than traditional marketing. The market for this type of writing is strong, and it crosses over from the writer/journalist side to the communications/PR side. Click To Tweet. The ROI speaks for itself.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

KEO Marketing

NOVEMBER 18, 2015

And while those tactics remain valuable today, PR isn’t just about getting coverage anymore. Let’s look at three different ways social media is making PR more exciting and dynamic than ever before. The result of these two-way conversations is a more human, more responsive PR that is built upon ground-level interaction.

Public Relations 48

Public Relations Social Media Media PR 48

Digital B2B Marketing

JUNE 14, 2012

Examples: Eloqua has done a great job of focusing on content marketing as a topic, a priority for the demand generation marketers who are driving adoption of marketing automation platforms. Review the content marketing and PR efforts of the companies you will be competing with for visibility in this space. Where do the line up exactly?

Content Marketing 100

Content Marketing Planning Eloqua Marketing Automation Services 100

LeadSloth

OCTOBER 15, 2010

MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. PR Newswire Integration. The PR Newswire session announced an integration that makes it much easier to distribute press releases, videos and other content right from Marketo.

Marketo 100

Marketo Impressions Forrester Eloqua 100

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. Content is really the backbone of social efforts & increasingly for PR too. Content is really the backbone of social efforts & increasingly for PR too. Social is about engaging where they are. threeThou : @ MProfsEvents A1: don’t they naturally go hand in hand?

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. Content is really the backbone of social efforts & increasingly for PR too. Content is really the backbone of social efforts & increasingly for PR too. Social is about engaging where they are. threeThou : @ MProfsEvents A1: don’t they naturally go hand in hand?

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

markempa

MARCH 8, 2006

Watch the recorded webcast now Sponsored by Eloqua , provider of the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs. Register for this webcast registration is closed. Register for this webcast registration is closed.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

ANNUITAS

JANUARY 10, 2011

He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. As the founder of 28Marketing, he’s worked with a number of B2B technology and cloud computing companies. Steve has a proven track record in marketing communications development and execution.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

ViewPoint

MARCH 6, 2012

David Meerman Scott, author of The New Rules of Marketing & PR. And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey. Brian Halligan, CEO and Founder of HubSpot. Jill Konrath, author of SNAP Selling. Joe Pulizzi, co-author of Get Content.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

EMagine B2B Blog

APRIL 4, 2013

This can all be defined through the use of a combination of analytics tools like Google analytics and marketing automation software like Marketo, Leadlander or Eloqua.

Leadlander 40

Leadlander B2B Eloqua Marketing Automation Services 40

Ambal's Amusings

DECEMBER 14, 2011

Manticore Technology, Marketo, Eloqua, to name a few). Russell Sparkman: If you are an independent business owner, or you hold a marketing or PR director title for a business or a non-profit, then this is the program for you. Some of these are as familiar as email platforms (for example Constant Contact, Emma, Mail Chimp, etc.),

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Leadspace

JANUARY 4, 2017

PR Analytics from Cision or Trendkite. Our point-solution analytics off the back end of Exact Target or Responsys, Marketo or Eloqua. We’ve got “Big Data”. Web analytics from Adobe or IBM or Web Methods. Mobile Analytics from Mix Panel or Localytics. Social Analytics for god-knows-how-many-players now.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

NuSpark Consulting

JANUARY 21, 2012

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. Many concepts still exist today. Social Media. I know; I know- we all have our favorites. Here are 4 that nicely cover B2B social media and social media for the enterprise.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Ambal's Amusings

DECEMBER 17, 2009

Tom Pick is an online marketing executive with KC Associates , a marketing and PR firm in Minneapolis , Minnesota , focused on b2b technology clients. He helps clients improve business results through search engine optimization (SEO), search marketing, interactive PR and social media programs.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Online Marketing Institute

NOVEMBER 1, 2010

Leaning on the same old things year after year — PR and TV for awareness, and executive events and inside sales for leads — locks marketing execs in an endless loop of fighting off budget cuts and justifying marketing spending plans. 2) PR and TV are popular for building brand but trade shows and email raise awareness best.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

markempa

APRIL 18, 2007

Marketers from smaller companies said lead generation and qualification and email campaign management would be their two top areas of system or service deployment." Marketers from smaller companies said lead generation and qualification and email campaign management would be their two top areas of system or service deployment."

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

WebMarketCentral

MARCH 24, 2009

MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. Among the findings in MarketingSherpa's research: 76% of marketing and PR professionals "agree" or "strongly agree" that social media marketing is changing the way their organizations communicate. technologies."

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

Online Marketing Institute

NOVEMBER 28, 2012

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Marketing/Comm/PR. By TJ Raphael. 11/27/2012 -15:36 PM. Senior Mgmt.

B to B 40

B to B Paid Content Social Media CMS Development 40

SnapApp

APRIL 4, 2018

Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Tracking method – Eloqua. . . SEMrush | PR & Content Producer. . . CTR, Unique CTOR, Forwards/Shares and links clicked on. Adam Honig. Spiro | CEO. . . Meri Chobanyan. Reduxio | Chief Marketing Officer. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

SEPTEMBER 14, 2012

One of our product marketing managers wrote a blog post recently that featured Eloqua's content as an example of exceptional B2B content. Joe Chernov at Eloqua not only tweeted it, but with some kind words, at that : That @ hubspot included @ eloqua in its "10 B2B Companies that Create Exceptional Content" post = classy.

Social Media 28

Social Media Paid Search Agency Companies Eloqua 28

InsightSquared

MARCH 29, 2018

Prior to the emergence of companies like Eloqua and Marketo, marketers were largely flying blind when it came to quantifying the value they provided to their organizations. As these companies grew – Eloqua, Marketo, and HubSpot all enjoyed successful IPOs; Pardot was acquired by Salesforce.com – so too did their promises.

Marketing Automation Services 184

Marketing Automation Services Marketing Management Vendors Marketing Automation 184

SmartBug Media

MARCH 10, 2020

Cision is a PR tool, but it can also serve as an excellent tool for monitoring digital news of target accounts. However, it is expensive, so it is only worth the investment if you plan to use it for PR in addition to ABM campaigns. If you are looking to minimize your stack with ABM, HubSpot is best suited to accomplish that.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

Sales Engine

DECEMBER 6, 2016

In our experience, here are the top 5 mistakes B2B companies make when trying to build their demand generation engine: #1 Starting with marketing automation Without question, marketing automation tools such as Hubspot, Marketo, Pardot, Eloqua, etc., have changed the way that B2B companies market their products and services.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Paid Search Agency Demand 168

Vidyard

NOVEMBER 11, 2016

Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. They also needed a system that integrated with Eloqua, their Marketing Automation Platform. It’s not a focal point of a campaign, it leads people to the campaign focus and supports it.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. I’m on the team that does PR, internal communications and external communications. They don’t do that very well.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. I’m on the team that does PR, internal communications and external communications. They don’t do that very well.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Digital B2B Marketing

NOVEMBER 7, 2013

Improve demand generation, speed leads to revenue with data quality and enrichment solutions for B2B marketing, integrated with Eloqua, Marketo & Salesforce. Content marketing platform for brands | We specialize in native advertising and content creation | PR 2.0 Meetup Organizer in NYC | #PR #contentmarketing. Reachforce.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100

Marketing Insider Group

SEPTEMBER 22, 2011

until I show them the Eloqua Content Grid and talk about the amazing progress made by their VP of Content Strategy Joe Chernov. As proof of the power of inbound marketing, Eloqua reports that the infograph resulted in nearly a thousand tweets, hundreds of inbound links and 49 sales opportunities. View more documents from Eloqua.

Eloqua 100

Eloqua Marketing & Strategy Blogger Ad Frequency 100