Directive Agency
FEBRUARY 22, 2019
Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects.
Marketing Insider Group
DECEMBER 20, 2012
At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me. Real-time marketing was just getting started in 2009.
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Directive Agency
APRIL 21, 2023
To determine whether it’s right for you, use this handy PPC calculator by Gartner Digital Markets to calculate your max CPC. Gartner Digital Markets found that products listed on Digital Markets sites with 50 or more reviews can increase pay-per-click (PPC) conversion rates by 4.6%. use a number lower than they suggest).
Buzz Marketing for Technology
MAY 28, 2014
Once you decide to directly inject prospect data from your third party media sources, it becomes essential that the media-driven data you’ve paid for is validated, cleansed and formatted for your marketing systems (Eloqua, Marketo, Salesforce, Pardot, etc.).
LeadSloth
AUGUST 11, 2009
I recently got in touch with Terry Whalen of CPCSearch, a B2B PPC agency , and he offered to answer some questions: this turned out to be a great B2B Search Marketing primer. Jep: Is there a typical target group that is easier to reach with PPC? Jep: Do some of your clients use lead scoring together with PPC advertising?
LeadSloth
APRIL 29, 2009
Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs. It is about Internet marketing: very interesting posts about SEO, PPC and Social Media. This is my new discovery. Recently, they are writing more posts, and some good ones too! Hubspot Internet Marketing Blog. So 11 it is :- ).
The Point
NOVEMBER 27, 2018
In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot. Beyond the ability to optimize social media strategy, this allows marketers to confidently demonstrate the value of any given social activity on the company’s bottom line.
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