Smashmouth Marketing

NOVEMBER 2, 2010

Trish Bertuzzi - The Bridge Group Karla Blalock - PointClear Bob Bly - Bly.com April Brown - Rubicon Marketing Group Michael Brown - Purple Pig Consulting Michael A. Members of SLMA and non-members are allowed to vote. Here is the list. If you find someone you want to vote for, click through and place your vote.

Leads360 100

Leads360 Lead Management Work Management Marketing Management 100

ViewPoint

JULY 11, 2011

Lauren Carlson, an analyst at Marketing Automation Software Guide , recently wrote an article that looks at marketing automation vendors like Marketo and Eloqua who are considering IPOs, their recent venture capital funding, and the type of financial performance they may need to warrant shareholder valuations comparable to publicly-held SaaS companies. (..)

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

NuSpark Consulting

JANUARY 21, 2012

From the cofounder of Eloqua, the largest marketing automation platform for the enterprise, Woods discusses the complex B2B lead-to-sales process, demand generation strategy, and of course the lead nurturing process. A solid overview of marketing automation principles and best practices that drive revenue growth. From the folks at Pardot.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

ViewPoint

AUGUST 8, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Via Eloqua. Online content in the sales and marketing industries is dynamic and constantly changing. The 6-Step Path to Creating Inherently Useful Marketing. People Don’t Share Brochures, They Share Stories.

PointClear 120

PointClear B2B Marketing Eloqua B2B 120

ViewPoint

SEPTEMBER 5, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Via Eloqua. Online content in the sales and marketing industries is constantly changing. How Marketing Can Deliver Qualified Leads. Infographic: Spice Up Your Marketing Mix.

PointClear 120

PointClear B2B Marketing Eloqua Multi-Channel 120

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40