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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources. Both vendors and buyers use demos and vendor/product websites.

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Metadata.io Closes Record Year As Market for Autonomous Demand Generation Surges

Metadata

Metadata integrates with the likes of LinkedIn, Facebook, Marketo, Hubspot, Eloqua, Pardot, G2, Drift, HG Insights, the Trade Desk, Bombora, and other vendors to set them on autonomous mode. Notable entrepreneurs, such as Mark Organ (Eloqua), Ilya Volodarsky (Segment), with over a dozen customers (e.g. for 2020 by Inc.

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Learn from Some of the Best Marketing Automation Blogs

Vidyard

That’s probably why more than 100 vendors have swelled the ranks of those offering automation tools. Marketers need to figure out and make use of this fantastic software, and that’s why it seems almost as many blogs as vendors have popped up to help. So without further ado: Eloqua. Read the post.).

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Learn from Some of the Best Marketing Automation Blogs

Vidyard

That’s probably why more than 100 vendors have swelled the ranks of those offering automation tools. Marketers need to figure out and make use of this fantastic software, and that’s why it seems almost as many blogs as vendors have popped up to help. Readers can peruse content in different forms, including ebooks and podcasts.

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The Impact of Customer Success Before The Sale

Varicent

A quick look at your career path shows an impressive list of companies including Eloqua (Oracle), Intelex, and Day Software (Adobe). When I joined Eloqua, it was to innovate the customer experience because churn had become a significant threat to the business. What’s your favorite podcast? You know what? Definitely LinkedIn.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

Marketing Edge podcast. Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. My “a-ha” moment came earlier this year in conversations with some very smart people in the marketing automation market, including Kim Albee of Genoo and Steve Woods of Eloqua.

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Sales Pipeline Radio, Episode 129: Q&A with Marilyn Cox @MarilyECox

Heinz Marketing

Late in 2015 we started a podcast called Sales Pipeline Radio , which runs live every Thursday at 11:30 a.m. If you’re listening on the podcast, thank you for subscribing. You can always find our future episodes of Sales Pipeline Radio on the iTunes Store, on Google Play, and everywhere that fine podcasts are found.