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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

Those are just a few of the findings from B2B Buying Disconnect: Forecasting Radical Changes in Tech Buying Behavior just published by software rating site TrustRadius. Virtual event software provider Shindig , for example, offers daily public group demos; private, one-on-one demos; and self-guided demos. as opposed to products.

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Heidi Melin, CMO of Plex Systems: How CMOs of High Growth Companies Can Achieve Rapid Scale [Podcast]

Crimson Marketing

Heidi Melin, CMO of cloud-based manufacturing ERP software maker Plex Systems, proposes that—rather than continuing to pay tribute to the traditional distinction between marketing and sales— CMOs of rapidly growing businesses should adopt the concept of a “revenue process” that seamlessly integrates the two. Demand Generation Podcasts'

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Introducing The Contenders: Category Creation with Gil Allouche

Metadata

Listen on Apple Podcasts. Welcome to my new podcast How would you like to learn directly from those who defied the status quo and created what didn’t already exist? What we’ll learn This podcast is a candid conversation between friends, including several of the industry’s best category creators in the tech and SaaS industry.

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Metadata.io Closes Record Year As Market for Autonomous Demand Generation Surges

Metadata

Metadata’s autonomous demand generation software is a massive advantage for marketing teams as it sets the entire martech stack on autopilot by connecting existing tools and putting them to work. Notable entrepreneurs, such as Mark Organ (Eloqua), Ilya Volodarsky (Segment), with over a dozen customers (e.g. for 2020 by Inc.

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PODCAST: Deep Dive Into Data

DealSignal

Confessions of a Marketer Podcast: Deep Dive Into Data. You can listen here or download the podcast on iTunes. The post <span class="ds_resourcetype">PODCAST: </span>Deep Dive Into Data appeared first on DealSignal. A Lively Q&A About Marketing Data on Confessions of a Marketer.

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8 Examples of B2B Businesses Managing Powerful LinkedIn Pages

KoMarketing Associates

Some might think that making enterprise application software seem fun would be challenging, but I think SAP is doing it right with their LinkedIn page. For example, HootSuite triggered an impressive response from their audience by pinning an update to the top of their profile about the launch of their new podcast, Hootcast.

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Why Customer Advocacy Should Be at The Heart of Your Marketing with Mark Organ, CEO of Influitive

Markempa

I think this is an amazing podcast, and I’m excited to share my story. One of them, before I started Eloqua in 2000, was as a research scientist. Regarding what motivated me to start Influitive – we’re an advocate marketing software company. We built some software for discovering, nurturing, and mobilizing advocates.

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