Chris Koch

DECEMBER 2, 2011

Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Digital B2B Marketing

MARCH 27, 2012

Eloqua has an active voice on the entire spectrum of content marketing. As both a marketer and a gardener, who struggles each year with finding a better way to create a garden plan, log activity and track results, I was intrigued. You can’t actually create a useful garden plan, using the space you have and crops you want to grow.

Examples 100

Examples Planning Marketing Management B2B Thought Leadership 100

Content Marketing Institute

MARCH 22, 2018

Social media management encompasses a host of tools, from Opal , an editorial planning tool, to Spredfast , a publishing tool to manage its social channels (primarily LinkedIn, Twitter, and Facebook). Twitter is effective to drive new audiences, but Facebook is more successful for retaining audiences and converting email subscribers.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Digital B2B Marketing

JUNE 14, 2012

Examples: Eloqua has done a great job of focusing on content marketing as a topic, a priority for the demand generation marketers who are driving adoption of marketing automation platforms. This effort needs a full content strategy and plan to ensure you and your content becomes a respected fixture in your industry.

Content Marketing 100

Content Marketing Planning Eloqua Marketing Automation Services 100

Customer Experience Matrix

FEBRUARY 5, 2015

But anyone planning to enter this business had better realize they will be fighting for new customers.* - agency relationships. This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

SmartBug Media

MARCH 18, 2019

The premium plan provides more in-depth analytics, such as live graphs, comments, downloads, locations, and how many viewers watched a video from beginning to end. Pricing and features vary greatly based on your monthly subscription plan. Basic: $25/month with features of the free plan, plus storage space for 100 videos.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

ANNUITAS

FEBRUARY 19, 2015

4) Plan on presenting what you learned to your team when you return. Take a look at the Twitter feed from the event and sort through the ideas that your fellow attendees thought good enough to share, then interpret them for your team in the context of your company. Whatever happened to the Eloqua Experience? Great show.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

LEADership

DECEMBER 20, 2013

This infographic was released by Eloqua , which highlights survey results among 548 B2B marketers on their social media usage for branding, customer engagement and heightening sales. The reason behind this high number is that most B2B companies do not implement plans for generating demand into social media, reports Eloqua.

Social Media 40

Social Media Social Marketing B2B Marketing Eloqua 40

chiefmartech

APRIL 4, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Is your marketing team having challenges in seamlessly planning and executing campaigns with the tools they use? via Marketo sync filter or Eloqua program) to meet their requirements.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Customer Experience Matrix

JULY 10, 2013

This includes detailed research into keyword rankings for the client and competitors, analysis of Web pages for features that improve search ranks, an inbound link manager, and a Twitter client to publish posts and embed trackable URLs that measure campaign results. The company is planning an API to let clients export data directly.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

The Effective Marketer

MARCH 10, 2011

For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market. Jeff Ogden Find New Customers [link] Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! I know these companies well.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

The Effective Marketer

JULY 30, 2012

Marketing Automation : the typical step-up from email marketing, marketing automation software (such as Marketo , Eloqua , Act-On , Pardot , and others ) allows you to automate the sending of your emails and, more importantly, of nurturing your leads.

Education 100

Education Marketing Automation Services Work Management Planning 100

Anything Goes Marketing

MARCH 8, 2009

Twitter: Maximize Your Travel In the past, I had blogged about why I use Twitter so it’s exciting for me to provide a success story for Twitter. Twitter helps me keep in touch with various clients and colleagues as well as better understand what people in my network "have on the brain". Beautiful day! Beautiful city!

Social Media 100

Social Media Web 2.0 Media Blogger 100

Heinz Marketing

FEBRUARY 26, 2018

In her role, she guides customers through their continued growth and progression through the stages of budgeting, planning and performance excellence, and elevates their experience throughout the journey. Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. Jocelyn: Absolutely.

Top of Funnel 46

Top of Funnel Eloqua Peer-to-peer Budget Programs 46

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. Project plans include specific tasks assigned to individuals and linked with dependencies.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

The Effective Marketer

FEBRUARY 15, 2010

A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). Analyze the results you get by segment (geography, products purchased, industry targeted, job titles, etc.) OK, if you insist, here are some links to benchmarks I found online. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

ANNUITAS

JANUARY 10, 2011

He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. You can read his blog at [link] or follow him on Twitter at @sgersh. The trite answer is to plan ahead. The actual answer is to over-plan ahead. Make sure your organization knows what to expect and when.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

Customer Experience Matrix

APRIL 28, 2009

The survey was promoted on this blog and the Raab Guide site, but primarily via posts on Twitter. nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems.

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. sireadvertising It’s always good to have a plan, even if it needs to be tweaked along the way. Facebook, Twitter, Blogs have diff context. Content Strategy is about having the content your audience wants. Social is about engaging where they are. Easy, and measurable.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. sireadvertising It’s always good to have a plan, even if it needs to be tweaked along the way. Facebook, Twitter, Blogs have diff context. Content Strategy is about having the content your audience wants. Social is about engaging where they are. Easy, and measurable.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

The Effective Marketer

MARCH 9, 2010

Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

ViewPoint

MAY 10, 2012

Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Convince & Convert

OCTOBER 2, 2013

You need to plan, right now, for the inevitability that the majority of the traffic to your content marketing will come from a mobile device in two to five years. For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. You can find Joe on Twitter @JoePulizzi. For crowdsourcing , look at Crowdsource.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Ambal's Amusings

DECEMBER 17, 2009

Blog Marketing Interactions Twitter Ardath421. Plan your editorial calendar to cover the buying process, but develop it incrementally, adjusting as needed to match your buyers’ shifting perceptions and priorities. Twitter Search can reveal top-of-mind concerns and perspectives for specific topics. "Twitter!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Vidyard

SEPTEMBER 22, 2014

With its more sophisticated strategy, SevOne also plans to include a custom call ­to ­action within each video so viewers are encouraged to continue consuming content.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

With its more sophisticated strategy, SevOne also plans to include a custom call ­to ­action within each video so viewers are encouraged to continue consuming content.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

With its more sophisticated strategy, SevOne also plans to include a custom call ­to ­action within each video so viewers are encouraged to continue consuming content. About Vidyard Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Heinz Marketing

AUGUST 3, 2020

We’ve got a great, great episode and great guest planned here. And if you talk to the people that coach them on how to build a practice and how to build their book of business, there’s a three-month process to building out a marketing plan before you’ve even started on building a brand. They’re great.

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

DivvyHQ

AUGUST 7, 2018

They have ad blockers installed, shows cued on DVR and Netflix and they’re tired of fighting with friends and family on Facebook and Twitter over politics. Back in my consulting days, we’d often plan out the first six months of content ideas for a new content property and set low expectations for subscriber growth.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Online Marketing Institute

NOVEMBER 28, 2012

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Follow her on Twitter. By TJ Raphael. --.

B to B 40

B to B Paid Content Social Media CMS Development 40

Industrial Marketing Today

MAY 11, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Get the free “Step-by-Step Guide to Website (re)Design” now.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

DealSignal

APRIL 5, 2018

And so if you look at Yelp reviews or you look at just Twitter storms. And, you know, people can come back these days and Tweet about you or give you a bad review or a crowdsourced review site. Those things can really effect you quickly, as in the course of hours, or 24 hours.

Top of Funnel 45

Top of Funnel Work Management Marketing Automation Services Marketing Management 45

Directive Agency

FEBRUARY 22, 2019

At Directive, you can find our clients ’ favorite solutions to obtain these databases below: Dun & Bradstreet – Praised for the quality of reporting for account planning and quality of firmographic company data. Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. That’s all it takes!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Online Marketing Institute

NOVEMBER 4, 2010

Without these two critical elements in place, even the best planned content syndication program can meet with sales apathy and disappointing results. Twitter Click Here to follow me on Twitter. The reasons I believe lie in two critical areas: 1) setting proper expectations, and 2) prompt and effective lead follow up.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Heinz Marketing

FEBRUARY 18, 2019

Follow Alex on Twitter @shootman. I got to know him very well back in the Eloqua days. If you think about Eloqua, B2B marketers who are starting to realize that the way marketing was going to be executed was completely going to be impacted by the digitization of consumer marketing. ” Learn more at DoneRightBook.com.

Eloqua 67

Eloqua Verticals Work Management Enterprise Management 67