ClickZ

JANUARY 22, 2020

In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software. Oracle Eloqua. Perfect for: Content Marketing. ActiveCampaign.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

The Point

FEBRUARY 18, 2020

The major software players in the marketing automation space have also seen a lot of changes in the last 5 years. In the last decade, three of the top four B2B solutions: Eloqua, Marketo, and Pardot, have all been acquired by larger companies. The software freed up a backlog of campaigns waiting to be executed.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

SendinBlue

AUGUST 24, 2020

This list details some of the best marketing automation software around to help you decide which one is right for you. These powerful pieces of software guide you through setting up strategies that convert and help you put everything in place to get the results you want. Let’s talk about marketing for a minute. ActiveCampaign.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Zoominfo

OCTOBER 28, 2018

Here’s the scenario: Company ABC and Company 123 have identified the same exact target audience to sell their software to. Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. 5 Ways Technographics Improve Sales Prospecting. Key Takeaways.

Enterprise Management 177

Enterprise Management Work Management Marketing Automation Services Marketing Management 177

Allocadia

APRIL 8, 2019

Budgeting and planning are among the most frustrating exercises marketing teams go through each year. Changing How National Instruments Approached Planning. billion high-tech hardware and software company, with over 600 marketers worldwide. But like many organizations: Its planning process changed each year.

Planning 40

Planning Marketing Plans Webinar Metrics Work Management 40

Allocadia

APRIL 16, 2019

Budgeting and planning are among the most frustrating exercises marketing teams go through each year. Every organization’s planning season is different, but the objective is the same: Set up a marketing organization to properly support the business for a successful year. Strategic planning is critical to CMO perception.

Planning 40

Planning Allocation Lock-In Work Management 40

Heinz Marketing

NOVEMBER 26, 2021

Some popular MAPs are Marketo Engage, HubSpot Marketing Hub, Pardot, Act-On, SharpSpring, Eloqua, and more. Market/sales intelligence software provide both marketing and sales teams with actionable data to fuel an ABM strategy. Robust Data Intelligence Platform(s). It’s a B2B account-based marketer’s dream!

Account Based Marketing 102

Account Based Marketing ABM Sales Management Budget Programs 102

ClickZ

OCTOBER 22, 2020

The global marketing automation software market was $2.4 What is marketing automation software? Any tool that helps streamline your marketing processes is considered marketing automation software. Enterprise-level marketing automation software comes with many bells and whistles. billion by 2026. Industry case study.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Marketing Insider Group

DECEMBER 20, 2012

At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me. But the software is scaling up to the task.”.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

Customer Experience Matrix

AUGUST 2, 2012

Coincidentally, I was already planning to write today about industry financials. For companies like Eloqua and its competitors, there are really two big financial questions: how fast can they grow, and how can they become profitable? Still, this suggests that Marketo might be able to fetch a higher price than Eloqua.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Sample review: “The software, analytics, and support are amazing. 7) Oracle Eloqua. 4: The 14 Best Content Planning and Research Tools. #5:

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Valasys

JULY 1, 2021

According to EmailMonday, 51% of companies are currently using marketing automation, and more than half of B2B companies are planning to B2B marketing automation solutions. 3) Campaign Planning & Deployment Across Omnichannel. Eloqua helps customers get the most out of its products by teaching and instructing them constantly.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

KoMarketing Associates

APRIL 11, 2013

For B2B software marketing professionals, the Content Marketing Institute just released a new study on content marketing, tailored to specifically to that vertical. We plan on having some analysis on this report in the coming weeks. View the full report. BtoB Research Defining the Modern Marketer. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

NuSpark Consulting

AUGUST 23, 2018

With guest blogging, you’re writing articles that you plan to publish on other organizations’ websites. That’s a useful measurement for whether we’re making progress in implementing the plan, but we need to dig deeper. Guest Blogging. Goal Assessment. Of course, you don’t just want leads.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Litmus

OCTOBER 15, 2018

If you’re on a Litmus Plus plan or above, you have access to ESP syncing with the following ESPs: Campaign Monitor. Litmus Enterprise plans come with access to ESP syncing for even more ESPs: IBM Watson Campaign Automation (formerly Silverpop). The Litmus Extension is available on Litmus Plus plans and above. Sublime Text.

Tools 65

Tools Eloqua Marketo Planning 65

Litmus

NOVEMBER 9, 2020

For example, if you plan to use First Name, review the field and clean up as much as you can even if it means deleting the junk data. Marketing Automation Platforms, such as Oracle Eloqua, has tools in place to help you automate the data cleansing process. And, use default values such as “Valued Customer”.

Webinar Metrics 113

Webinar Metrics Trends Marketing AI Budget Programs 113

Customer Experience Matrix

JULY 11, 2011

The remaining five vendors in my data (Pardot, Marketo, Eloqua, Manticore Technology, and Genius) have 69% of their clients in the small and mid-size segments. Business plans predicated on the industry continuing to grow exponentially now look more dubious than ever. Is the marketing automation bubble about to burst?

Marketing Automation Services 120

Marketing Automation Services Manticore Marketing Automation ActiveConversion 120

Ledger Bennett

JANUARY 26, 2020

To properly build an outreach strategy, it’s crucial to understand that each channel has its place in a coordinated Marketing plan. For example, a prospect may have been previously interested in your product, service or booking, only to abandon their plans and disappear. How do you get the most responses from your existing lead pool?

Work Management 64

Work Management Marketing Management Marketing AI Marketing Automation Services 64

Customer Experience Matrix

JUNE 30, 2010

But many vendors have recently taken others: - Eloqua , Silverpop , True Influence and at least one other vendor I can’t name are planning new interfaces that they believe will substantially improve ease of use, which they see as the critical barrier blocking many potential buyers. LoopFuse’s price-driven approach is one such strategy.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

ViewPoint

MAY 5, 2011

In a recent article on Revenue Performance Management in Marketing Automation Software Guide, Lauren Carlson does a nice job of providing a context for the RPM discussion by differentiating it from marketing automation, reviewing the factors motivating its advancement, and raising good questions.

Marketing Management 120

Marketing Management Marketing Automation Services Eloqua Demand Generation Agencies 120

ANNUITAS

MAY 5, 2020

According to Scott Brinker, the average marketer uses 100 different pieces of software in a given month — and they don’t even think about 90 of them. For example, prioritize someone who is a Marketo Certified Expert, Eloqua Master, or SFDC Certified Administrator. They just use them! How to Assess a Candidate’s Background.

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

Customer Experience Matrix

NOVEMBER 19, 2008

My original plan had been to add several marketing automation vendors with significant presence in this market. So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. The tentative list is Unica , Aprimo , Alterian , and Neolane. How to choose?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

The Effective Marketer

JUNE 1, 2012

Problem is, sometimes the rush to get the software installed and running ends up trampling the creation of processes, content planning, and other key ingredients that are necessary for a successful marketing automation implementation. But let’s say you got approval and have purchased the marketing automation software of your dreams.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

Customer Experience Matrix

FEBRUARY 13, 2014

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze. This is a pretty common question so the answers were not very surprising.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

SmartBug Media

JANUARY 13, 2020

Marketing automation tools, such as Marketo , Eloqua , HubSpot , Pardot , and Act-O n, are all powerful support systems, but ultimately, choosing an automation tool comes down to what are the must-have elements for your business goals? Integration with a CRM? Native social media management? Is migration from an old platform possible?

Marketing Automation Services 93

Marketing Automation Services Marketing Automation Marketing Management Automation 93

Customer Experience Matrix

OCTOBER 17, 2012

Still, with more than 500 clients, including many ad agencies, MarketingPilot is a significant player in the larger marketing software universe. (I In other words: acquisition and nurture campaigns are built by separate groups that create their own emails and landing pages, but do want common planning systems, customer data, and analytics.)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Hubspot

APRIL 21, 2014

Last year Freeman’s employer, a telecom company called ShoreTel , moved from Eloqua to HubSpot, and it fell to Freeman, the head of demand generation at ShoreTel, to oversee the project. And the software had been in place since around 2007. “Planning is the most important piece,” he says. But it had to be done.

Marketing Automation Services 28

Marketing Automation Services Planning Marketing Automation Automation 28

TrustRadius Marketing

NOVEMBER 14, 2019

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. Workflow Automation: Planning, calendar creation, and task assignment, status updates, and channel outreach can all be automated.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Customer Experience Matrix

FEBRUARY 5, 2015

But anyone planning to enter this business had better realize they will be fighting for new customers.* - agency relationships. This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships. Okay, not zero: some companies surely do it better than others.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Heinz Marketing

AUGUST 30, 2018

A co-founder of Eloqua and co-inventor of the marketing automation category, he’s now co-founder of Nudge , one of our most important sales technology solutions. I learned this the hard way at Eloqua. Visualizing your work week not only let’s you plan for success, but mentally be prepared for the hard spots.

Work Management 40

Work Management Eloqua Forecasting Marketing Automation Services 40

Digital B2B Marketing

MARCH 27, 2012

Eloqua has an active voice on the entire spectrum of content marketing. It could be a financial software package talking about supply chain management. As both a marketer and a gardener, who struggles each year with finding a better way to create a garden plan, log activity and track results, I was intrigued.

Examples 100

Examples Planning Marketing Management B2B Thought Leadership 100

SendinBlue

JUNE 29, 2022

Wondering if you need marketing automation software? So if you haven’t implemented automation software yet, it’s a crystal clear sign it’s time to find one. Sendinblue Marketo Eloqua ActiveCampaign HubSpot Pardot Keap. Sendinblue Marketo Eloqua ActiveCampaign HubSpot Pardot Keap. What Is Marketing Automation Software?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Digital B2B Marketing

JUNE 14, 2012

Examples: Eloqua has done a great job of focusing on content marketing as a topic, a priority for the demand generation marketers who are driving adoption of marketing automation platforms. This effort needs a full content strategy and plan to ensure you and your content becomes a respected fixture in your industry.

Content Marketing 100

Content Marketing Planning Eloqua Marketing Automation Services 100

Customer Experience Matrix

DECEMBER 13, 2011

Act-On Software recently reported that 40% of marketers are dissatisfied with their campaign management program. Among B2B vendors, Eloqua is the poster child for this approach. It's applied by Marketo , Pardot , Act-On Software , Genius , Net-Results , and many others. ease of use.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

The Effective Marketer

MARCH 10, 2011

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

The Effective Marketer

JULY 30, 2012

Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software. The video roundtable below from CRMSoftware.tv, What Colleges Should Be Teaching Marketing Majors , is worth watching and reflecting upon.

Education 100

Education Marketing Automation Services Work Management Planning 100

SmartBug Media

MARCH 18, 2019

The premium plan provides more in-depth analytics, such as live graphs, comments, downloads, locations, and how many viewers watched a video from beginning to end. Pricing and features vary greatly based on your monthly subscription plan. Basic: $25/month with features of the free plan, plus storage space for 100 videos.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77