Customer Experience Matrix

AUGUST 2, 2012

Coincidentally, I was already planning to write today about industry financials. For companies like Eloqua and its competitors, there are really two big financial questions: how fast can they grow, and how can they become profitable? Still, this suggests that Marketo might be able to fetch a higher price than Eloqua.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

Zoominfo

MAY 9, 2022

Whether your sales team is one person or 100 people, there are limits to how efficient you can get without using modern software solutions. Some prospects will say, ‘Well, we have HubSpot or MailChimp or Pardot or Marketo or Eloqua,’” Maimone says. Why Do You Need a Sales Engagement Platform? It does not exist.”

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

Atomic Reach

FEBRUARY 7, 2019

In 2014, Top Rank Blog reported that 64% of B2B marketers outsource their writing, a time consuming portion of the content creation process. After all, Kapost and Eloqua's Report on Content Marketing ROI proves that c ontent marketing gets three times more leads than paid search advertising. What are your content marketing predictions?

Paid Search Agency 102

Paid Search Agency Advertising Agencies Content Marketing Eloqua 102

Onalytica B2B

JANUARY 8, 2019

In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. I still try to learn from him and have a long ways to go in being the best person I can be personally and professionally. I enjoy writing on a variety of B2B topics.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

B2B Memes

DECEMBER 15, 2011

If a journalist becomes a brand journalist, that person is no longer a journalist.”. These questions came to mind yesterday when I read about the one-year anniversary of the hiring of journalist Jesse Noyes by Eloqua, a marketing automation company. Eloqua is clearly not a traditional outlet for journalism.

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100

markempa

FEBRUARY 16, 2011

“It’s in the flaws of our products that our customers really see the personality of our company. When writing I try and ask myself, “Will this be fun to read? The important thing is not to forget that I am writing for people, not just suits.”. – The Last Blog Post: The 4 Metrics That Matter by Jesse Noyes, Eloqua.

Eloqua 120

Eloqua Blogger PR Marketo 120

markempa

DECEMBER 15, 2010

If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. And I think the attention is well deserved. Until The Blog Tree.

Eloqua 120

Eloqua Blogger PR Forrester 120

ClearVoice

JUNE 17, 2019

You’ve considered many variations of a creative career, from writing scripts to being a social media coordinator to being a professor. According to a 2017 study generated by Kapost and Eloqua , content marketing produces three times more leads than traditional marketing. Click To Tweet. The ROI speaks for itself. Get to Work.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

Webbiquity

AUGUST 12, 2012

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. It’s not about sales. This is a book about the only thing that matters: revenue.”

Work Management 100

Work Management Marketing Management Marketing Automation Services Eloqua 100

The ROI Guy

AUGUST 27, 2018

Best, your prospects and customers willingly opt-in to providing the data, in order to get their personalized assessment and business value analysis results. The tool dynamically uses customer intelligence in each analysis and report including collected business goal, key challenge and risk information to deliver personalized insight.

Marketing Automation Services 55

Marketing Automation Services Ideal Customer Profiles Tools Peer-to-peer 55

Webbiquity

JULY 12, 2016

7) Oracle Eloqua. Contact management, email segmentation/personalization/automation, message scheduling, A/B testing, and activity tracking for SMB companies. 6: The 24 Best Online Writing Tools and Apps. #7: ” — 201 Digital. Pricing: $89 per month plus $22 per user. Showcase reviews: 201 Digital. 12) Customer.io.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. And those ads are specific to the person who did the search. If you read an article on how to write better email subject lines, does that mean you are looking for a new marketing automation platform?

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Directive Agency

APRIL 21, 2023

Personalize your copy to attract the right customers. Start converting high-intent demand into Customer Generation with personalized performance marketing strategies that leverage the power of directories, today. He has over 10 years of experience in the B2B tech industry at companies like Eloqua, Influitive, and PartnerStack.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using ( Marketo , Eloqua , HubSpot , Act-on , Autopilot , etc.) Also, the majority of marketing automation platforms take the approach that a person only exists once in the platform.

Lead Management 40

Lead Management Lead Ranking De-duplication Lead Scoring 40

Cintell

NOVEMBER 9, 2015

Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. She loves to write and develop content from ideation, development, production, to promotion. They’re also personal. We conduct extensive first person interviews with buyers, potential buyers, and even the ones that got away.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

The Point

DECEMBER 6, 2010

Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. Instead, write the title with Google in mind – that is, imagine that the person is seeing no more than a search result, with no other context – not who you are as the author, what your blog is about, or the content of the actual post. Comments after the fold.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Also, the majority of marketing automation platforms take the approach that a person only exists once in the platform.

Lead Management 40

Lead Management De-duplication Lead Ranking Lead Scoring 40

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Also, the majority of marketing automation platforms take the approach that a person only exists once in the platform.

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

thePoint

MAY 25, 2018

There is absolutely no reason you should not make a point to personally do one customer call each week. It might be you if you are a good writer, another internal person, or most likely the market/marketing consultant or someone they engage. What external resources will prove valuable to you with these High-Level Marketing Tasks?

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Litmus

JUNE 4, 2021

The code editor on the left is where you write HTML and CSS for an email. Different team members can save their own personal preferences, without the fear of overriding those set by others. This tool is perfect for team members who might not have strong coding skills. We’ll look at these in-depth in the next post.

Enterprise Management 104

Enterprise Management Template Work Management Marketing Management 104

Kapost

MARCH 13, 2017

Without marketing automation tools like Marketo or Eloqua, teams wouldn’t be able to segment, target, or track leads at scale. ” The article goes on to explain the value of enterprise-level, organizational productivity, as opposed to personal productivity, which has revenue value without question.

Creativity 54

Creativity Product Eloqua Enterprise Management 54

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. The Eloqua experience conferences, there aren’t very many conferences I go to where you see more hugs than hand shakes.

Top of Funnel 46

Top of Funnel Eloqua Peer-to-peer Budget Programs 46

Heinz Marketing

MARCH 15, 2018

We use Google Apps, which I personally prefer over Office365. I prefer the analog approach because it forces me to write less, and I remember what I write more than what I type. First app checked in the morning? First thing you do when you come into work? Catch up on Slack and Email. What is your email management strategy?

Work Management 75

Work Management Full Circle Insights Planning Marketing Management 75

Markempa

NOVEMBER 13, 2018

So, my history before Nudge was Eloqua, in the marketing space, obviously, it’s a space you’re very familiar with, you’re working a lot with marketers. What inspired you to write about h olding the sales hustle? Sure thing. You and I have known each other, obviously, for a long time. A few decades. Absolutely.

Top of Funnel 52

Top of Funnel B2B Sales Eloqua B2B 52

Customer Experience Matrix

JULY 10, 2013

I only mention this because I’ve recently been looking at a lot of new (to me) vendors and haven’t been able to write about many of them. By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. A proper API for bi-directional integration with any CRM system is under development.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

DECEMBER 8, 2011

Social platform integration: using native features of the social platforms by writing to their APIs. This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Televerde

NOVEMBER 12, 2019

However, much like bots writing content, marketing technology hasn’t gotten to the point of replacing humans… yet. And once that team puts your strategy in action, you still need the person on the other end of the line, connecting with prospects at the right time – the entire goal of marketing automation.

Marketing Automation Services 40

Marketing Automation Services Marketing Prospects Marketing Automation Ideal Customer Profiles 40

TrustRadius Marketing

JUNE 19, 2019

Does the product allow you to achieve the degree of personalization you need? Here’s the list of the Marketing Automation products featured in the guide: Adobe Campaign Oracle Eloqua Marketo Pardot Act-On HubSpot SharpSpring. Which platforms are the best fit for your contact database, or list size? We’d love to hear from you!

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. Lead scoring supports multiple scores per person, which is typical in high-end demand generation systems.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Vidyard

JANUARY 22, 2015

Some things to look for when hiring your videographer: Look at the person’s portfolio. Will this person bring your video vision to life? Your Campaign Manager This person bridges the gap between video asset and marketing asset, and knows their way around your marketing stack. What equipment will they expect?

Video Marketing 50

Video Marketing Product Optimization Ad Building 50

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. But also: comments on news, surveys are good, telling personal, human stories. BrennerMichael A6: @ MarketingProfs do a great job and @ Eloqua @ Hubspot @ Hoovers , @ Intuit , @ OpenForum @ SAP (of course!) You know the brand, personally and so consume the content.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. But also: comments on news, surveys are good, telling personal, human stories. BrennerMichael A6: @ MarketingProfs do a great job and @ Eloqua @ Hubspot @ Hoovers , @ Intuit , @ OpenForum @ SAP (of course!) You know the brand, personally and so consume the content.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

markempa

NOVEMBER 29, 2016

Essentially, you have to personalize your invites to connect. I read recommendations that people write about you. They make decisions whether to engage or not based on whether they think that that sales person actually can help them solve their business problems. I don’t accept the invite.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Marketing Insider Group

DECEMBER 22, 2011

I try to follow as many really interesting people who write about (or simply share) interesting stuff in the world of B2B Marketing. And when I see a topic that I think I could cover in a new or fun or exciting way, I write about it. I never write more than a day or two ahead. Do you want to write brilliant blog posts?

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Leadspace

JANUARY 17, 2017

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. By providing their email address, they are considered “known”.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Customer Experience Matrix

NOVEMBER 18, 2009

This has more to do with the degree of personal selling (and after-sale service) than anything else. I haven't had a chance to review either product personally.) - Small Business: these products are sold to small businesses, often with just one or two people in the marketing department. I also promised a blog post on the topic.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Content Marketing Institute

SEPTEMBER 20, 2018

In-country teams added writing capabilities and built digital marketing functions from scratch. Designing a personalized red-carpet experience for everyone in your database, no matter how manageable the list, would be overwhelming. Looking for commonalities also keeps the team from overly personalizing content.

Creativity 78

Creativity Enterprise Management Buyer Personas Content 78