Valasys

JANUARY 25, 2019

The two forms of integration that are included in this collaboration between MRP Prelytix and Oracle Eloqua will empower the clients of MRP to trigger email marketing as a harmonized piece of their ABM strategy. MRP clients can use a master Eloqua instance directly connected to MRP Prelytix or connect an existing Eloqua instance.

Account Based Marketing 49

Account Based Marketing Marketing AI ABM Email Marketing 49

Conversica

OCTOBER 9, 2018

If your emails are sent to the right person at the wrong time, the chances of conversion are lower than if the same person receives a message at the right time in their buying process. This personalized approach shows that you’re genuinely interested in their process and their success as they evaluate solutions.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

Valasys

JULY 1, 2021

Running omnichannel campaigns that are consistent and personalized. The following is a tentative list of high-priority functions that the B2B marketers may want to employ automation solutions for: a) Email Batch & Trigger. j) Personalized Omnichannel Campaigns. 2) Select the Marketing Automation Solutions of Your Choice.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Webbiquity

JULY 12, 2016

This tool enables you to create and send e-mail newsletter and service e-mails (such as transaction e-mails and event or date triggered e-mails). Sample review: “OpenEMM is first and foremost an email marketing package, with contacts database, subscriber list management, email targeting, and event-triggering. 7) Oracle Eloqua.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Customer Experience Matrix

JUNE 9, 2009

I had a personal demonstration last week (are you impressed?), The moments are set up as real time triggers within Marketo. Sales people can select the individuals and accounts to monitor and the types of activities that trigger alerts. - Eloqua provides interesting graphs of activity trends.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

TrustRadius Marketing

JANUARY 8, 2020

Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. This powerful solution focuses on building highly personalized, yet simple to create campaigns across all channels. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

TrustRadius Marketing

DECEMBER 16, 2019

Personalization isn’t always what it’s made out to be. Personalization has been a trend in marketing for a long time now. If you go on any marketing automation vendor website, you will see personalization listed as a key feature for their tool. . Artificial Intelligence is up and coming, but not fully here.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

Cintell

NOVEMBER 9, 2015

Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. They’re also personal. We conduct extensive first person interviews with buyers, potential buyers, and even the ones that got away. In 2015, Erika was recognized by the SLMA as one of the 20 Women to Watch in Sales Lead Management.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

PureB2B

JUNE 13, 2017

This software stores personal information such as names, job titles, company names, and email address. This allows the business to personalize the interaction each customer interaction. Most email tools allow for the personalization of subject lines, body text, and appropriate calls-to-action.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

TrustRadius Marketing

NOVEMBER 14, 2019

By sending emails to your customers and prospects based on a schedule or triggers, marketers could control the conversation and increase positive outcomes for sales. Triggered Email: Send real-time, delayed-time, personalization on behavioral, and response-based outreach. Automated marketing began with the “email”.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

SnapApp

OCTOBER 24, 2018

When a user is cookied by Marketo, SnapApp recognizes those cookies and says “I know this person, I don’t need to show them a lead form.” Those answers are passed to Marketo where you can then score your leads, or trigger campaigns that alert your sales team to a new, qualified lead. That’s where Marketo comes in.

Landing Pages 54

Landing Pages Sales Qualified Leads Advertising Channels Lead Qualification 54

PureB2B

JUNE 13, 2017

CRM software stores personal information such as names, job titles, company names, and email addresses. This allows the company to personalize the experience each customer interaction. Most email tools allow for the personalization of subject lines, body text, and appropriate calls-to-action.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. Email campaigns can execute as batch projects or trigger dialogs. Other core features are similarly powerful.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Content Marketing Institute

MARCH 22, 2018

iQ ad exposure is the “fly by” person – someone who may happen upon a mention of iQ or Intel content but hasn’t slowed down to consume that content. Intel uses Eloqua for its email service provider (ESP), which allows it to map content consumption and behavioral actions to the content email subscribers receive based on actions and attributes.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Heinz Marketing

MARCH 1, 2021

We’re talking about signals and trigger events you can pull out of your consolidated information to have better contextual conversations with your prospects. We had a great time and it was a productive call, but it gives you so much more view into the humanity of the person and authenticity.

Trigger Marketing 106

Trigger Marketing Intent Signal B2B Sales CMO 106

Optinmonster

JUNE 21, 2021

Geo-location : Target users based on their physical location to further personalize the user journey. If you truly want to personalize your customer journey, then you’ll likely want to upgrade to OptinMonster’s Pro plan. Smart Tags : Personalize your campaigns with the user’s name or location. Client Logging.

Cost 64

Cost Lock-In Pricing Price 64

chiefmartech

APRIL 4, 2017

via Marketo sync filter or Eloqua program) to meet their requirements. In addition to transferring data, web services can trigger actions within the system, such as enabling another system to instruct a MAP to run a batch email campaign, without someone having to log into the MAP and performing that task.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. The Eloqua experience conferences, there aren’t very many conferences I go to where you see more hugs than hand shakes.

Top of Funnel 46

Top of Funnel Eloqua Peer-to-peer Budget Programs 46

markempa

MARCH 8, 2006

Watch the recorded webcast now Sponsored by Eloqua , provider of the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs. Register for this webcast registration is closed. Register for this webcast registration is closed.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

Content Marketing Institute

SEPTEMBER 20, 2018

Designing a personalized red-carpet experience for everyone in your database, no matter how manageable the list, would be overwhelming. Until recently (and it’s still common in many enterprises), this knowledge would have triggered Cisco’s marketers to create a flurry of security content creation and distribute it.

Creativity 78

Creativity Enterprise Management Buyer Personas Content 78

Leadspace

JANUARY 4, 2017

Our point-solution analytics off the back end of Exact Target or Responsys, Marketo or Eloqua. Real-time content/offer management. We’ve got our cloud data visualization analytics from Domo or Qlik or Tableau. We’ve got our predictive analytics. — Learn more about the power of predictive analytics.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Vidyard

APRIL 27, 2015

Video has the power to tell your story with the kind of passion and authenticity matched only by being there in person. You can even go so far as to create rules to trigger certain nurture streams or follow up messages when a customer engages with your video content in a certain way. Do your videos have an impact on closing deals?

Video Marketing 50

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 50

Hinge Marketing

AUGUST 15, 2014

In this type of campaign, the pace and order of content is preset, but the individual receives it on a more personalized basis. Trigger marketing. This allows you to target your audiences in a highly personalized way. There are a number of marketing automation software solutions available. Infusionsoft.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

SnapApp

SEPTEMBER 18, 2012

Negative tweets can actually be good for business because they're an opportunity to channel a person?s re actually often generated by auto-curating or keyword triggered apps that require no human involvement whatsoever after setup. s passion and convert it. In essence, it means nothing is happening.

Twitter 48

Twitter Business Eloqua Top of Funnel 48

SendinBlue

JUNE 29, 2022

Sendinblue Marketo Eloqua ActiveCampaign HubSpot Pardot Keap. Personalized customer journeys. It’s impossible to create highly personalized customer journeys without using automation. The software allows you to personalize every interaction with your customers — be it a website user experience or an email marketing campaign.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

The ROI Guy

MARCH 24, 2013

Make it personal – The Internet and other consumer technologies have spoiled B2B Prospects with the expectation that they can get any content they want fully customized and tailored to their personal preferences. However, traditional whitepapers are one-size-fits-all with little personalization and lagging relevance.

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40

markempa

APRIL 18, 2007

Marketers from smaller companies said lead generation and qualification and email campaign management would be their two top areas of system or service deployment." Marketers from smaller companies said lead generation and qualification and email campaign management would be their two top areas of system or service deployment."

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

JANUARY 23, 2018

Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. The company is in a completely separate vertical, so it wouldn’t make sense to personalize messages about this platform. However, it did help them deduce a few things.

Buyer Personas 323

Buyer Personas Marketing Automation Services Enterprise Management Work Management 323

Customer Experience Matrix

MARCH 29, 2016

By “journey as the framework for message selection” I mean that marketing messages or campaigns are triggered when customers reach a particular journey step. Integration with Oracle Eloqua and Salesforce.com lets a new tactic automatically create a corresponding campaign in either system. These can be tailored to each client.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

Albacross

JANUARY 17, 2020

PersistIQ We use PersistIQ to create drip campaigns for sending personalized emails. It avoids you having to contact a generic email address and, when calling, allows you to ask to speak to a specific person rather than the person in charge of marketing, finances or whatever department you are looking to contact.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Heinz Marketing

JULY 18, 2021

Lost leads because they weren’t routed to the right person. Is an alert triggered to the correct person for follow-up? Click here for a full list, but here are some highlights: Marketo, Pardot, Hubspot, Eloqua. And now, with the monitors set, I feel confident that things won’t fall through the cracks again.

Marketing Automation Services 112

Marketing Automation Services Full Circle Insights Lead Scoring Lead Ranking 112

Single Grain

MAY 31, 2023

Building an effective marketing funnel with AI can deliver remarkable results, enabling personalized customer experiences, data-driven decision-making, and unparalleled campaign optimization. AI for marketing is becoming increasingly essential for businesses striving to stay competitive.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Metadata

DECEMBER 15, 2020

Not a single person actually showed up to their demo. Using conversation ads to schedule (and hold) demos can be difficult if you don’t have a compelling reason for the person to show up. Especially if it’s cold outreach and the person isn’t familiar with you, who your company is, and how your product can make their lives easier.

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59

SmartBug Media

MARCH 10, 2020

We've all probably heard that a person sees a brand seven times before taking action, but I'd argue that it's more like 30 times in the ABM world where other brands wanting their attention are inundating your target accounts. If you are looking to minimize your stack with ABM, HubSpot is best suited to accomplish that. CMS and Content.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. You don’t wait for a cold call to talk to an annoying sales person. But getting back to our category, we are often compared against Eloqua and Manticore.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Litmus

FEBRUARY 17, 2020

Transactional , promotional, and triggered emails benefit teams at all levels, but large companies may want more specialization. For example, some companies need a separate ESP that connects to their app or CRM to send triggered emails. Finally, multiple ESPs benefit bigger teams working across marketing channels.

Budget Programs 83

Budget Programs Marketing Automation Services Work Management Brand Identity 83

TrustRadius Marketing

DECEMBER 4, 2019

Multi-channel interactions with leads are all created and tracked within one platform, allowing for greater personalization and intelligent campaigns. Landing pages and forms Email management Triggered emails Dynamic web content Website visitor tracking Mobile Optimization SEO/PPC integration. Lead Management.

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Software 52