ANNUITAS

SEPTEMBER 21, 2018

For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? I put this question to our senior team yesterday afternoon, and wanted to share with you a few thoughts we came up with: – First and foremost … nothing, immediately.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

Webbiquity

SEPTEMBER 29, 2020

Developed prior to the coronavirus outbreak, the original purpose Stas Zaslavsky intended for the platform was to enhance the hybrid event experience: to enable organizers staging in-person events to extend that 3D, 360-degree experience to online attendees as well, rather than just a video stream. The Inspiration. You need a bigger space!

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Webbiquity

AUGUST 18, 2020

Functionality includes attendee registration pages and management, email reminders and follow up, sponsor spaces, trivia and puzzle games, social media integration, presentation tracks, surveys, branding, real-time analytics, and integration with Eloqua, Marketo, Salesforce, Pardot, and HubSpot. Pricing: starts at $25,000.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Leadspace

MARCH 22, 2023

It is typically implemented within the Marketing Automation Platform (Marketo, Eloqua, Pardot, Hubspot, etc.) The best way to answer this question is through a company Fit or propensity model that identifies which of these intent-surging accounts your company is most likely to close. and the higher the score the more engaged the buyer.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

Digital B2B Marketing

MAY 21, 2013

Led by Eloqua (now part of Oracle) and Marketo (with a very successful IPO last week), today marketing automation companies are collectively worth billions. And you would really personalize it to everything you know about the recipient! The interesting question is, where is the tradeoff? When does automation actually make sense?

Marketing Management 100

Marketing Management Marketing Automation Services Marketing Automation Automation 100

InsightSquared

APRIL 12, 2018

Marketers have begun asking more sophisticated questions because they know the data exists, they just don’t know why it’s not being surfaced in their MAP. The key purpose of a MAP is to deliver personalized messaging and MAP vendors are excellent at this. Reporting is not a core competence. To read the full report click here.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Litmus

NOVEMBER 9, 2020

A big thank you to everyone who chimed in during the webinar with a question! Here’s a recap of our answers to the most popular questions, along with our take on some of the questions we didn’t get to during the live webinar. Jason: This is one of those questions that necessarily has to be answered with, “It depends.”

Webinar Metrics 113

Webinar Metrics Trends Marketing AI Budget Programs 113

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. It later extended to returning visitor attributes in real time so companies could pre-fill forms and personalize Web pages to match visitor interests.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

PureB2B

MAY 30, 2022

These are just a few of the questions that technographic profiles can help answer your B2B marketing team. With the arrival and growth of personal computers, the internet, home video, video games, and other devices, technology became a crucial part of day-to-day life. Personalized relationships. Identify high-potential clients.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

The Point

NOVEMBER 27, 2018

All of which begs the question: what about organic? In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot. These insights can then allow those marketers to create more personalized, targeted and (therefore) effective lead nurturing programs.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Ranking 203

Customer Experience Matrix

AUGUST 2, 2012

For companies like Eloqua and its competitors, there are really two big financial questions: how fast can they grow, and how can they become profitable? Still, this suggests that Marketo might be able to fetch a higher price than Eloqua. By contrast, Eloqua, Pardot and SalesFusion have become substantially more efficient.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

ANNUITAS

MAY 5, 2020

If your current strategy isn’t working, then neither will the person who was hired to support it. The answer to this question will impact who you hire. The person you hire to fill your role should have experience in the platform you use. What is your current team structure like, and where would this person fit in?

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

Customer Experience Matrix

APRIL 15, 2012

This leads to different questions than I used to get, including the ever-popular “what’s a reasonable response rate for our emails?” Here’s some detail from the study itself (you'll have to click on this to make it legible): Eloqua Marketing Metrics Outlook 2011 You’d expect Eloqua to put out a good study on this topic, and they do.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

Vidyard

APRIL 27, 2015

Video has the power to tell your story with the kind of passion and authenticity matched only by being there in person. ” Vidyard is poised to answer that question by helping marketing and sales approach video in a more strategic way that not only helps them maximize their ROI on video, but also ensures they can quantify and prove it.

Video Marketing 50

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 50

Zoominfo

MAY 9, 2022

Whether your sales team is one person or 100 people, there are limits to how efficient you can get without using modern software solutions. One of the most common questions among prospective buyers of sales engagement platforms is what kind of return on investment (ROI) they can expect. Why Do You Need a Sales Engagement Platform?

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

B2B Memes

DECEMBER 15, 2011

Rather, he was questioning whether most companies were really prepared to be more journalistic, to accept journalistic values. If a journalist becomes a brand journalist, that person is no longer a journalist.”. Eloqua is clearly not a traditional outlet for journalism.

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100

Customer Experience Matrix

MARCH 16, 2016

Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? This helps it pick the right person when several people share the same name and lets it build detailed, accurate profiles ncluding Twitter and Facebook handles, employer, job function, and interests.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Conversica

OCTOBER 9, 2018

If your emails are sent to the right person at the wrong time, the chances of conversion are lower than if the same person receives a message at the right time in their buying process. Ask them a question about their thoughts on the topic and offer next steps along the same line of conversation. Always be testing.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

Crimson Marketing

AUGUST 6, 2015

They tended to look at the personas of the people they were going after, the types of companies they were going after, and they asked themselves a simple question, ‘What kind of experiences do I want to create for these customers?’”. He then shares how this approach dramatically reduced an unsustainably high churn rate for Eloqua.

Churn Rate 100

Churn Rate Linkedin First-Mover Advantage Eloqua 100

Lead Liaison

OCTOBER 5, 2020

In the article below, we will attempt to answer the big question everyone is asking: What does it take to be successful at the virtual trade shows you’re attending? . ” You must prepare for this with the same passion, dedication & discipline that you would apply to an in-person trade show. 3: Invest in your virtual booth.

Trade Show 62

Trade Show Lead Liaison Tips Sales Qualified Leads 62

Valasys

JULY 1, 2021

Running omnichannel campaigns that are consistent and personalized. Employing marketing automation marketers can build landing pages without the help from IT and can direct traffic to customized, personalized landing pages based on segmentation. j) Personalized Omnichannel Campaigns. d) Improved Personalization of Website.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

EMagine B2B Blog

OCTOBER 6, 2014

We are still seeing an influx of questions from our participants. I sat down with eMagine’s own VP of Digital Services and webinar presenter Alicia Hale to get the answers to some of your burning analytics questions! That’s a good question. How accurate is the customer demographic data in analytics?

Analytics 40

Analytics Marketing Automation Services Marketing Analytics Tools Webinar Metrics 40

Webbiquity

AUGUST 12, 2012

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. It’s not about sales. This is a book about the only thing that matters: revenue.”

Work Management 100

Work Management Marketing Management Marketing Automation Services Eloqua 100

SalesIntel

MARCH 22, 2023

For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. Marketo and Eloqua businesses are typically big, with tens or hundreds of thousands of contacts, significant resources, and technological know-how. Are they in the growing phase or are they downsizing?

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Heinz Marketing

OCTOBER 4, 2021

With Sangram’s new book, MOVE: The 4-question Go-to-Market Framework , he hopes to raise $10k for New Story to end global homelessness and do more than just sell a book. It is a USA Today best seller now, for questioning the go-to-market framework. You went to the Eloqua, this is pre-acquisition.

Top of Funnel 106

Top of Funnel Account Based Marketing Communities Cross-Selling 106

Customer Experience Matrix

JUNE 30, 2010

Personally, I’d argue that the really significant news out of LoopFuse is their newly tiered pricing structure. It will also be competing with Eloqua, Silverpop and, perhaps most dangerously, the Market2Lead technology recently purchased by Oracle. Of course, the really big question is whether Salesforce.com will make a similar move.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Televerde

JUNE 12, 2018

We covered this question in our webinar with SiriusDecisions, Demand Generation in the Age of GDPR and Data Privacy. Assess all locations where d ata is stored – Account for all personal data and ensure it is securely kept and deleted as required. For example, what are you doing with personal data when someone opts out?

Eloqua 59

Eloqua Opt-out Guidelines Opt-in 59

ANNUITAS

MAY 17, 2016

Last week at the Atlanta Eloqua User Group Meeting, email deliverablity and privacy expert, Chris Arrendale of InboxPros , shared his knowledge on deliverability and privacy essentials. The majority of the questions post-presentation were about list management and the best free tools to manage your deliverability.

Deliverability 100

Deliverability CAN-SPAM Eloqua Privacy 100

Ledger Bennett

FEBRUARY 24, 2020

If you take a step back, strip away the narrative and really question these ‘trends’, what they mean for your business and how they’d actually work in practice you might well find they’re about as lacking in substance as the Emperor’s new threads. There are hundreds of blogs written on the subject ‘latest trends in B2B marketing’.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

Ledger Bennett

JUNE 25, 2018

Sadly, relations with the said customer had become frosty, and so AT&T decided to utilize a targeted “persons of interest” social selling strategy to thaw the negative opinion, and in 18 months were able to attribute $47 million in new business to social media outreach. with a former customer. So how did they do it? The result?

Sales Management 45

Sales Management Eloqua Peer-to-peer Top of Funnel 45

TrustRadius Marketing

DECEMBER 16, 2019

Personalization isn’t always what it’s made out to be. Personalization has been a trend in marketing for a long time now. If you go on any marketing automation vendor website, you will see personalization listed as a key feature for their tool. . Artificial Intelligence is up and coming, but not fully here.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

Cintell

NOVEMBER 9, 2015

Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. They’re also personal. To help sales understand our buyers, marketing needs to let them share their insights and then ask additional questions to dig deeper. It’s a way to learn a lot from a few simple questions.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Heinz Marketing

AUGUST 30, 2018

Weekly, we feature great B2B sales, marketing or business leaders here answering what have become the standard “ How I Work ” questions. A co-founder of Eloqua and co-inventor of the marketing automation category, he’s now co-founder of Nudge , one of our most important sales technology solutions. Say bye to whomever is still here.

Work Management 40

Work Management Eloqua Forecasting Marketing Automation Services 40

Markempa

NOVEMBER 13, 2018

The question is: How can we connect better and build relationships with B2B customers? So, my history before Nudge was Eloqua, in the marketing space, obviously, it’s a space you’re very familiar with, you’re working a lot with marketers. In short: we’re getting more disconnected from customers. Sure thing.

Top of Funnel 52

Top of Funnel B2B Sales Eloqua B2B 52

markempa

FEBRUARY 18, 2013

However, the most expansive definition takes a total end-to-end look at every interaction a person has with a company from simply becoming aware of the company at the very top of the sales funnel, all the way through customer service contact after the final conversion to a closed deal. Defining CRM: Thoughts from three experts.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

Heinz Marketing

MARCH 29, 2018

Allison has a distinguished and decorated career spanning both sales and marketing leadership roles at companies such as Oracle, Eloqua, NextJ Systems and more. Is this a trick question? Fill in the Blank: I’d love to see BLANK answer these questions. Here in her own words is how she gets stuff done. Let us know!

Work Management 82

Work Management Enterprise Management Marketing Management Paid Search Agency 82

SWZD

SEPTEMBER 16, 2019

We also asked Alex a question we ask all our guests about mentors who have impacted his career. He said there are too many people to mention, and instead he thinks not just of the people he knows personally, but also all of the thought leaders who have disrupted the marketing industry over the past two decades.

Marketing AI 54

Marketing AI Ideal Customer Profiles Marketing Automation Services Eloqua 54