LeadSloth

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Inbound Marketing & Marketing Automation

LeadSloth

I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ).

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Marketing Automation Trends for 2010

LeadSloth

Steve Woods , CTO, Eloqua. In 2010, many will start to reengage with creative agencies and marketing consultancies as they realize that they can’t do everything and that finding a good marketing operations person is hard and getting harder. Steve Woods, CTO, Eloqua ( @stevewoods ). Mike Volpe , VP of Inbound Marketing, Hubspot.