Customer Experience is the Core of Big Data Marketing (with Russell Glass, Head of Products, Marketing Solutions at LinkedIn)
Crimson Marketing
AUGUST 6, 2015
He then shares how this approach dramatically reduced an unsustainably high churn rate for Eloqua. Relevancy imperative: Communication on mobile devices is much more personal than on desktop devices. He explains look-alike modeling and how predictive intelligence means better marketing-sales alignment.
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