B2Bbloggers

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Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.

B2Bbloggers

That is content – read marketing material of any kind – that is created and crafted in a way that is makes a personal connection and demonstrates a real life understanding of the people to whom the company is trying to market. buyer persona is a description of a specific person for whom your products and services are intended. What is the person’s level of education?

6 Tips for Understanding the B2B Business Decision-Making Process.

B2Bbloggers

They need to be educated not only on the product, but also how it will improve their business and professional lives which will in turn positively impact their personal lives. Use personalized content in emails, such as names with the greeting and closure, or content based on product interests. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Why buy? Use numbers.

50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.

B2Bbloggers

In the face of all of that though, a commitment to both personal and professional development has never been more important. Create highly personalized 360, integrated campaigns that provide customers with instant access to information when and how they want to receive it. No one likes anything obnoxious, especially a sales pitch or sales person. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. There is no denying that times have been difficult. Get buy-in first. All

Exclusive Interview Eloqua's Director Of Content @jchernov.

B2Bbloggers

Well, this week, in my interview Eloqua’s Director of Content, Joe Chernov ( @jchernov ), you’ll benefit from the same thing. He is a smart marketer, a great person, and one of the people forging a new way of marketing to today’s digital B2B buyers. Joe: I joined Eloqua in November – the same week my son was born, incidentally – in a PR and social media role. 

Exclusive Interview With SAP's Director Of Social Media - Michael.

B2Bbloggers

Michael: Bringing a personal and relevant business intelligence experience directly to the end users is especially important for the marketing team for SAP Crystal solutions since our customers are individuals in SMEs.  Identify your thoughts and opinions as personal views and not representative of the company. Fostering Innovation – Eloqua Experience Day Two Keynotes 10.

7 Factors To Consider Before You Follow Someone On Twitter

B2Bbloggers

Tweets The tweets of the Twitter account are going to reveal the most important information about the account (person or brand) and will likely have the highest impact on your decision. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. and “What should I look for when doing so?”

7 Steps For Dealing With Negative Blog Reviews And Comments.

B2Bbloggers

In my experience, people rarely intend personal attacks when they right. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. someone in your office gasps. Negative blog reviews and negative comments are a reality of the new world order where everyone’s a publisher. Or Does It? 5.

B2B Mobile Marketing. there's an app for that | B2Bbloggers.com.

B2Bbloggers

more powerful use of B2B apps is to enable greater personal productivity and connectivity.  Could an app connect that person to his or her desktop and your software application from a mobile phone or device?  Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Thanks!

7 Social Media And Content Marketing Articles You May Have Missed

B2Bbloggers

personally follow these rules, and yes, at times I may even break them. ROI Absent From Yet Another Marketing Meeting Working with Eloqua on this post proved to be a fun experience. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. The must Do’s are focused on Tweeting.

Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.

B2Bbloggers

Time has become their most valuable personal and business asset.  The lynchpin to keeping this super busy executive connected to everything in their personal and business life, particularly while they travel. Service is everything: Senior executives expect quality service in business and personally. These little personal touches make you memorable. Think Mobile. Agree?

Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.

B2Bbloggers

The more common approach, and one I personally recommend, is search engine optimization coupled with a well thought out keyword phrase campaign. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. clicks down. So What’s the Best Approach for B2B blog success? Or Does It? 5.

How to Produce and Promote Webinars Successfully [#B2Bchat Recap]

B2Bbloggers

If someone provides very interesting comments, write back personally. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. What advice do marketers have when it comes to producing, promoting, and following up on webinars? Here is what the experts had to say: Q. If a rep. Pacific).

What The Japanese Can Teach Us About First Impressions.

B2Bbloggers

What if, instead of just faxing over proposals, we showed up in person to drop off the documents… printed on high quality paper… and packaged in a neat folder? You can read his personal blog at  [link] , where he gives advice on marketing to geographically local customers. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. 50 Ways To Make 2011 Rock 2.

Print Advertising's Fit Into Today's Marketing Mix #B2Bchat Recap.

B2Bbloggers

With variable print publishing, the same level of personalization that goes in web based communications can now be in print. anetah: Must be relevant w/ print advertising… Targeting, personalization, geo targeting…RELEVANCY is key. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Where should print advertising fit into today’s B2B marketing mix? Safety?

Podcasting As Content Marketing: An Interview With Podcast Pro.

B2Bbloggers

If you can create a podcast that has a conversation going on between a moderator interviewing a person, it can be authentic sounding. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Use promo code “B2Bbloggers&# and save 20% off the July 8th event in Philadelphia.

10 Corporate Blogging Pitfalls To Avoid | B2Bbloggers.com - B2B.

B2Bbloggers

4.Forgetting to have FUN (and a personality ) FUN. Also, remember when you get that poorly written draft, the person submitting it likely believes it is their best work. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. hidden or not easily recognized danger or difficulty B.

Why Marketing Automation Is A Must Have (For Every B2B VP of Sales.

B2Bbloggers

the buyers are entering the buying cycle armed with as much (and sometimes more) information than the sales person. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. reviewed all of the sections. Both sales and marketing need to 1. Don’t miss the forest through the trees. Sign up.

Experimentation Is The New Best Practice

B2Bbloggers

The B2B marketing trend that I cover in this article has more to do with your personal approach to marketing than a new technology or B2B social media. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. It is the environment in which you apply the principles that is evolving. Sign up.

Recipes For Great B2B Videos [#B2Bchat Recap]

B2Bbloggers

Techniques : Good planning @billymitchell1 : Voice, personality, humor, passion, sincerity, knowledge of subject and confidence. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. The topic was about creating great (if not yet viral) videos for B2B. Here are some highlights. Be real.

Want to Build a B2B Community? Twitter Chat Offers Advice and How.

B2Bbloggers

briansrice : Openness, commitment to participate, ability to add in personality, support, ability to integrate with other mediums CelsiusMI : Be a partner! But the participants highlighted the fact that not all customers would want to interact online, some will require personalized attention. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. They paid to belong.

What I Learned About B2B Social Media In Memphis

B2Bbloggers

Like all relationships, personal and professional – you only get out of them what you put in. You can learn a lot about a person on Twitter before meeting them in real life. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. But that promise will go unfulfilled without effort.

Are B2B Marketers Shooting For The Wrong Target? | B2Bbloggers.com.

B2Bbloggers

We wouldn’t we care about what stage of the buying lifecyle a person was in. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. September 30th, 2010 | By Jeremy Victor A tweet caught my eye yesterday and it got me thinking. What does “ high quality lead &# mean anyway?

Tapping Social Networks for Business: Interview with @ClaraShih.

B2Bbloggers

It may surprise some people that Facebook works this way for business purposes, because people share a lot of personal details there. Personal relationships are at the heart of business relationships. You share personal stories… that’s really a way to establish trust. It becomes a personal brand. Fostering Innovation – Eloqua Experience Day Two Keynotes 10.

5 Sites To Help You Find People To Follow On Twitter | B2Bbloggers.

B2Bbloggers

Rating : Personally unrated as I have never used it, but colleagues have found it to be very useful. 3.  Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. So you want to use search terms and phrases, and pick categories of topics, that define your community.  What’s yours? 1. 

Ten Tips for Cross-Promoting your Content, Part I | B2Bbloggers.

B2Bbloggers

Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. We now need to be thinking about a wider ‘Library Marketing’ strategy that looks at the entire content resource in the context of the conversion funnel. Cross-promotion is simply the art of using one goodie to sell another. Can work wonders.

B2B 15

The Year Of The Real Time Enterprise | B2Bbloggers.com - B2B.

B2Bbloggers

personally can feel my blood pressure rise when politely saying “I’m not interested,” is ignored and the rep just keeps asking me questions like they didn’t hear a word I said. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. They are no-brainers, right? What do you think? Sign up.

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Technology Naughty Vs. Nice In 2010

B2Bbloggers

They work hard and in many cases use their laptops on public networks like airport terminals and coffee shops for a mix of business and personal reasons. Entering your credit card info on a page without an “s” is like turning to the person next to you in a line for a cash register and handing them a wad of cash. Your new ‘friends’ might even be out to get your personal info to use for criminal purposes. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1.

Conduct a Content Audit For Your Content Marketing Strategy.

B2Bbloggers

Does it contain a Call to Action – something for the person to do? Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Those companies are undoubtedly asking themselves Is our content really working? Is it engaging our target audience? Is it helping us sell? Is it simple and engaging?

LinkedIn: How to Properly Plant It into Your Social Media.

B2Bbloggers

Do you maintain both a personal and company profile on LinkedIn? Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. So how do you justify the effort required to sow and nurture your presence on LinkedIn, especially the time and resources that could be invested elsewhere? Is it enough?

The REAL Gobbledygook Words

B2Bbloggers

The first is easy to explain: one person’s gobbledygook is another person’s precise, and often technical or professional term. This has nothing to do with asking an individual person what they specifically want, and everything to do with jumping off cliffs of assumption and gross generalization with the help of a search engine.) Politicians do this all day long.

Content Marketing Is …

B2Bbloggers

Personal. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. picked a topic – content marketing – and gave myself 20 minutes of writing time. Driven by the fact that sales and marketing organizations can do very little to hasten today’s B2B buyers. It educates. Sign up.

The Relationship (r)Evolution

B2Bbloggers

As human beings our strongest motivator in life is to build relationships that help us achieve our goals – personal, political and business included. But two points really hit me: This transcends our personal and business relationships to affect brands as well and the people that represent those brands. Fostering Innovation – Eloqua Experience Day Two Keynotes 10.

#B2BChat: Analysts, Analyst Relations and Influencers in B2B.

B2Bbloggers

If you enjoy the discussion this coming Thursday, be sure to check out the #ARchat proper, which takes place on Tuesdays 12 pm ET. (I personally find it hard to attend on a regular basis, since the time slot is 9 am Pacific, but the times I attended I learned a lot and had a great experience.) Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Why or why not? Or Does It? 5.

Take Marketing Risks? Yes. But Without Assessing Them First? Never!

B2Bbloggers

During his award-winning career, Parker has provided strategy and consulting to everyone from two-person start-ups to major industry leaders including Lotus, IBM, Digital, Xerox and BBN. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. But Without Assessing Them First? Never! Wrong.

6 Lead Management Tips | B2Bbloggers.com - B2B Social Media and.

B2Bbloggers

Six Lead Management Tips Be extremely careful that your automated lead nurturing messages are for *someone* not *everyone* – (it’s not one size fits all – use your buyer personas and give your messages a personal tone). Mistakes like this are dead giveaways that a machine emailed your content and not a person. Be sure your messages are timeless. Listen. Sign up.

All About Lead Nurturing (Really Customer Nurturing) [#B2Bchat Recap]

B2Bbloggers

sharonmostyn : I attended @ Eloqua ( www.eloqua.com ) conference in ’08 & was impressed w/them-I’m sure they’ve made even bigger strides but new emplyr can’t afford How do you want to see lead nurturing evolve? fearlesscomp : My hope is that B2B companies will finally go beyond the bare minimum and craft highly personalized campaigns. High trust = low risk.

5 P's of B2B Social Media Marketing | B2Bbloggers.com - B2B Social.

B2Bbloggers

Usually companies require a disclaimer for employees—even former employees—who blog for personal use.) 6.  Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. The eight elements, summarized below, are found in many B2B social media policies. 1. Security – password management. 7. 

Peeling Away The Layers

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Peeling Away The Layers August 5th, 2010 | By Jeremy Victor By nature, I am an analytical person. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. haven’t changed.

#B2Bchat – Professional Development Paradox for B2B Marketers

B2Bbloggers

In addition/instead of in-person events, what resources do you utilize to keep up with industry developments? Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. But do we – B2B marketers – see value in belonging to professional organizations? What have been your experiences?

Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements

It's All About Revenue

by Eloqua | Tweet this Is your organization customer obsessed? But it’s not just about launching campaigns. “To be truly obsessed with customer experience is to commit to doing no harm,” noted Steve Woods, Eloqua Co-Founder. “To create a true end to end process for enabling amazing marketing, we need accountability — not just with analytics, but also with planning.”. Eloqua AppCloud.

Engagement and Eloqua Experience

Avitage

For the Eloqua Experience preparation webinar sponsored by Televerde, I was asked to speak to the topic of Engagement. This is one of six topics that comprise the agenda for Eloqua Experience. Webinar Engagement Poll This webinar format consisted of a question for participants on each Eloqua Experience topic. For the modern marketer, everything emanates from changes in the.

Oracle and Eloqua: Driving the Modern Marketing Era

It's All About Revenue

by Joe Payne | Tweet this By Joe Payne, CEO, Eloqua and Steve Miranda, Executive Vice President Application Development, Oracle. As of last Friday, February 8, 2013, Oracle completed the acquisition of Eloqua, and Eloqua’s products will become a core component of the Oracle Marketing Cloud. Additionally, the open Eloqua platform will continue to support multiple CRM systems.

Eloqua 100

5 Ways to Personalize Emails and Enhance Open Rates

It's All About Revenue

There’s no excuse for leaving these personal touches out of email communication, anyway. Our on-demand culture is driving personalized expectations. To provide positive brand impressions, avoid complaints, bounce backs, and unsubscribes, and most importantly, enhance open rates, marketers are personalizing their email communications. Looking for more telling marketing metrics?