The B2B marketing trend that I cover in this article has more to do with your personal approach to marketing than a new technology or B2B social media. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Now that is not to say the tried and true methods of B2B marketing should be discarded, but more so that our thinking needs to advance well beyond the limits of today and into the new boundaries of tomorrow. It is the environment in which you apply the principles that is evolving. MORE >>

the buyers are entering the buying cycle armed with as much (and sometimes more) information than the sales person. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Manticore Technology released an eGuide, The Quintessential Marketing Automation Guide , that features a tremendous amount of insight and how-to advice from some of today’s most respected marketing and sales thought leaders, including Ardath Albee , Craig Rosenberg , and  Jill Konrath. reviewed all of the sections. MORE >>

It may surprise some people that Facebook works this way for business purposes, because people share a lot of personal details there. Personal relationships are at the heart of business relationships. You share personal stories… that’s really a way to establish trust. It becomes a personal brand. So is it far-fetched to think that five years from now a customer, or a prospective customer, will want to go to your page or your personal profile, to see which of their friends is a customer of yours that they can use as a reference? You ask them how their kids are. MORE >>

With variable print publishing, the same level of personalization that goes in web based communications can now be in print. anetah: Must be relevant w/ print advertising… Targeting, personalization, geo targeting…RELEVANCY is key. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. B2Bchat Recap] June 4th, 2010 | By Jeremy Victor Well this week’s #B2Bchat on print advertising and where it fits into today’s marketing mix was a lively discussion. Not dead. MORE >>

Techniques : Good planning @billymitchell1 : Voice, personality, humor, passion, sincerity, knowledge of subject and confidence. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. The topic was about creating great (if not yet viral) videos for B2B. The conversation was frenetic, informative and fun and it was indeed quite exciting to partake in an event such as this. There were several key points discussed and, as expected, the answers kept coming in at a hectic pace. Slick corp. MORE >>