Jesse Noyes: Brand Journalist or Brand Reporter?
B2B Memes
DECEMBER 15, 2011
If a journalist becomes a brand journalist, that person is no longer a journalist.”. These questions came to mind yesterday when I read about the one-year anniversary of the hiring of journalist Jesse Noyes by Eloqua, a marketing automation company. Eloqua is clearly not a traditional outlet for journalism.
Let's personalize your content