Remove persona strategy
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B2B Marketing Guide

OutboundView

This B2B marketing guide was written to provide a high-level overview of the key components included in a B2B Predictable Pipeline Strategy. This guide will help B2B companies set a solid strategy and allocate resources in the most optimal way for their business. Resource allocation, with both people and dollars, is difficult.

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Will Content Strategy Save Marketing?

Marketing Insider Group

For many organizations, the answer lies in a content strategy… Why Do We Need Content Strategy? This is done for each buyer type or “ buyer persona &# that is involved in the B2B decision-making process. The biggest challenge in Content Strategy? How To Get Started In Content Strategy?