DivvyHQ

AUGUST 7, 2018

It’s all the people who have given you permission to engage them through a property that you own. Because of this permission, you have more control over the engagement and can make regular deposits in their bank of trust. What is an owned audience?

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Anything Goes Marketing

SEPTEMBER 13, 2009

I was inspired to write this post by a group of brave Canadian ski jumpers that are have been denied permission to compete in the upcoming games. These emails should be sent using a marketing automation system like Eloqua. If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Vidyard

APRIL 4, 2014

A subscriber base is very important for content marketers because it’s made up of people who have given you permission to market to them. It’s a quick way to make all of your YouTube videos a portal to your site. Get ’em to subscribe! Give your audience a way to opt in to your new releases at the end of your videos.

Landing Pages 52

Landing Pages Youtube Eloqua Sales Qualified Leads 52

Hubspot

SEPTEMBER 14, 2012

One of our product marketing managers wrote a blog post recently that featured Eloqua's content as an example of exceptional B2B content. Joe Chernov at Eloqua not only tweeted it, but with some kind words, at that : That @ hubspot included @ eloqua in its "10 B2B Companies that Create Exceptional Content" post = classy.

Social Media 28

Social Media Paid Search Agency Companies Eloqua 28

Zoominfo

OCTOBER 14, 2021

Similar to our research surveys, we regularly send privacy notices to contacts to ensure that we’re only reaching out to individuals who have given us their express permission to be contacted. Accurate email data is critical to the value of the ZoomInfo platform, but it’s also a delicate balancing act in terms of privacy.

Zoominfo 100

Zoominfo Marketing Automation Services Lead Ranking Ad Exchange 100

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. But to collect this information without their permission - and then act on it with a cold call or even an email - seems to me to be technology going too far.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Albacross

JANUARY 17, 2020

ActiveCampaign This is both a permission-based email service provider with powerful marketing automation capabilities and a CRM, complete with lead scoring all in one tool. Eloqua It is Oracle’s marketing automation solution, aimed at the enterprise market. Great to warm up totally cold leads, all for a ridiculous price!

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Metadata

APRIL 22, 2021

If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Over time, Eloqua got acquired by less than a billion, Marketo got acquired twice, and then ended up being an Adobe company for 4.7 I want to go back to, and Mickey you mentioned something about Eloqua. One of the- Gil Allouche: Go head.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Over time, Eloqua got acquired by less than a billion, Marketo got acquired twice, and then ended up being an Adobe company for 4.7 I want to go back to, and Mickey you mentioned something about Eloqua. One of the- Gil Allouche: Go head.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Over time, Eloqua got acquired by less than a billion, Marketo got acquired twice, and then ended up being an Adobe company for 4.7 I want to go back to, and Mickey you mentioned something about Eloqua. One of the- Gil Allouche: Go head.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Heinz Marketing

JANUARY 22, 2018

Or when you’re sending an SMS message, how are you getting permission to send that and to be able to send that text message? We look at Marketo and Eloqua and others that have been in this space, and really created new sub-categories in industry. We look at different case studies.

Marketing AI 57

Marketing AI Top of Funnel Work Management Enterprise Management 57

LeadSquared

DECEMBER 15, 2014

The thing with non-permission lists or purchased lists is that you have no idea who the parties are. If it is permission list, then you can control the unsubscribe rate. Check out this analysis by Eloqua. The way you craft it will make a difference. If it is promotional content, the kind of content would determine the open rate.

Click Rate 52

Click Rate Open Rate FAQ Webinar Metrics 52